The video uses media apparatus to construct a reality that strongly reflects that of American ideologies. Further, it seeks to explain the notion of binary opposition in regards to the relation between race and occupation. Using aspects of the video I will explain how binary opposition interacts with ideological views of race, which is then reflected through the media apparatus.
Race and ethnicity in the media are a significant aspect of the Crooked Smile music video. J. Cole is an avid activist for the black community in the United States. He uses his star power to disseminate distinctive and cri...
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...de. The ideologies held by society allows for people who are otherwise doing little harm to be subjected to disproportionate danger and for the privileged class to justify their reactions.
J. Cole’s intention is to initiate a discourse revolving around stereotypes of black Americans. That what we see represented in the media effect how we judge a person and react to situations. He meticulously creates a reality that requires contemplation though the media apparatus and uses this structure to evoke ideological inquiry. By challenging mainstream perceptions of binary opposition he asks the public to rethink the magnitude of their social constructions. In conclusion, J. Cole uses the structure of the media apparatus to expound common misconceptions of binary oppositions created through the social construction of race and asks his audience to challenge them.
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