Music Industry and Social Media

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Recommended: the impact of technology on the music industry

When it comes to the music industry, an artist makes a song, the label sells the song and then the listener buys it? In the world today, the music industry is knowledgeable of digital downloads, music videos, file sharing, and now social media. Social media is the voice of an individual and captures joy, emotions or thoughts in pictures, tweets or status updates. It is a reachable space that is used to keep in touch and to reach out. Social media allows listeners to shares their favorite artists, post their favorite songs and really created a genuine connection with the artists. The music industry has changed because social media is a tool needed to connecting with the listeners. Social media is necessary to maintain a career in the music business. Connecting by Twitter, Instagram or Facebook can reach out millions. Social media is the new asset to marketing and maintaining a career in the music business. With millions even billions of users actively using these sites, it is a promoters’ tool to take advantage of it. “91% of mobile Internet access is for social activities and There are over 1.15 billion users access Facebook” (Luu).These numbers are shocking and social media users are seeing the messages that are sent out multiple times in different way. “Social media is connecting Billboard Music with Twitter in late May to provide real time charts for listeners that are connected via Twitter”(Brusuelas). This is a perfect example of how the future will be. Twitter and Billboard music will allow people to see new upcoming music and a way for musicians to interact with the consumers. Social media is shaping the music industry and is needed to spread the word and engage with listeners. With the amount of listeners joining so... ... middle of paper ... ... This new way of promoting got the attention of many and his fans were able to find out about this project first.Not far away from Jay Z, Beyonce used twitter to announce her full album and videos were on sale without anyone knowing she was even working on an album. “Beyoncé seems to have gained a preternatural understanding of the online zeitgeist over the past couple of years. Her music and corresponding images are conducive to highly tweetable, hashtaggable, rebloggable, giffable bite sizes”(CITE).These are artists using social media as promotion for their own work. In Beyonce’s case, her budget on promoting her album might have only required her to send one tweet including the link to itunes. Of course her fans went wild to rush to buy the album which was the perfect way of her reaching out to her fans directly and letting them know first about her secret album.

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