Segregation and discrimination in America was a serious social issue that affected the lifestyle of African-Americans in the 1960’s and the civil rights movement was a social movement that had an aim of ending racial inequalities. As a result of the segregation between these two cultures, there was a lot of rising racial tension which consequently led to the culmination of race riots. The social issues at that time played a significant part in Gordy’s success in the production of Motown as he wanted to produce the “sound of young America” regardless of one’s colour or race and to take this sound to wider audiences including Baby Boomers. “Motown was about music for all people- white and black, blue and green, cops and the robbers…I was reluctant to have our music alienate anyone…” (Gordy, 2011). According to Boyce (2008), the image and sound of Motown was all about the prom...
... middle of paper ...
...hey could relate to each other. According to Boyce (2008), many historians examined analysed Gordy’s methods where the Motown sound was targeted to various audiences, establishing cross over music- targeting not only blacks but the mainstream audience which comprised of northern, middle and/or upper class and whites. Boyce (2008) extends the idea that Gordy strategically hindered the fact that black artists’ voices were recorded in Motown songs so that by visually hiding the fact that the artists were indeed black, it resulted in more white people willing to buy records. For example, the photos taken of The Temptations were very dark and against a dark background, it was described that the men were in silhouettes. Consequently, cultural factors in the black communities in the 1960s had a considerable impact on Gordy reaching out to young and multicultural audiences.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- “We stuck to who we were at Motown, and the world came around…” Berry Gordy, the founder of Motown records relayed at the Occidental College’s 125th commencement ceremony in 2007. Motown was “the new voice of America” due to its great impact and influence on the music industry and society. Numerous events were happening in America at that time and Berry Gordy identified several of these factors to target the music of Motown and its artists to young audiences in specific ways. There were various social, musical and cultural factors that were critically important and of these factors, Gordy identified the segregation and the civil rights movement, the music and cultural aspects of the black c... [tags: Black people, White people, African American]
850 words (2.4 pages)
- “It’s been a long, a long time comin’ but I know a change gon’ come.” These lyrics from Sam Cooke’s “Change Gonna Come” are few of many that were written during the Civil Rights Movement to help fuel the movement in the 1960s. Music was one of the largest influences in the Civil Rights Movement. This is most likely due to the fact that everyone could do it. You did not have to have a Master’s degree or a million dollars to become a musician. Very few, if any, of the artists with songs influencing the movement itself were multi-millionaires or famous for anything else.... [tags: Bob Dylan's Chimes of Freedom]
1108 words (3.2 pages)
- On July 5, 1954, forty-nine days after the Supreme Court handed down the decision on the Brown vs. Board of Education case, a nineteen year old truck driver recorded an Arthur Crudup blues track called “That’s All Right Mama” (Bertrand 46). Memphis disc jockey Dewey Phillips found the cut and played it on his radio show a few weeks later. He received calls all over from people, mostly white, who wanted to hear more. He quickly located the musician and brought him into the studio for an interview, audiences were shocked to learn that Elvis was white (Bertrand 46).... [tags: Black Civil Rights Movement]
3872 words (11.1 pages)
- Outline for U.S. History A. Worrall Mrs. Stepp 3rd Period 12/11/13 Question: How did music influence/effect the Civil Rights Movement. i. During the Civil Rights era, African Americans changed the way people looked at music by ending the segregation in the music world and by making a well-known “soundtrack” and influence during the Civil Rights Movement. ii. Topic Sentence: While music was an impact on the Civil Rights Movement, Motown Records is what gave Blacks the confidence to succeed in the only voice they had.... [tags: Civil Rights, Motown Records, african americans]
1034 words (3 pages)
- Activist and songwriter, Joe Hill once stated, “A pamphlet, no matter how good, is never read more than once, but a song is learned by heart and repeated over and over…” The 60s and 70s were a complete turnaround from the calm, prosperous times that had accompanied the 50s. The younger generations were the pioneers of the social revolution that mixed in drugs, love, and sex with protests, demonstrations, and riots to promote peace, love, and bring an end to the Vietnam conflict. Protest music proved to be the most successful.... [tags: United States, Vietnam War, Protest song]
1226 words (3.5 pages)
- Music can be traced back into human history to prehistoric eras. To this day archeologists uncover fragments of ancient instruments as well as tablets with carved lyrics buried alongside prominent leaders and highly influential people. This serves as a testament to the importance and power of music, as well as its influence in society. Over its many years of existence, music’s powerful invocation of feelings has allowed it to evolve and serve many purposes, one being inspiring change. American journalist and author Hunter S.... [tags: music, civil rights movement, identity]
792 words (2.3 pages)
- R-E-S-P-E-C-T, This is what Elizabeth Douglas and Aretha Franklin both sought out for with regards to African American women in the 1960s. Both of these inspirational women had an extensive role in the Civil Rights Movement. Elizabeth Douglas, more commonly known as Memphis Minnie, used her guitar to change the lives of a bountiful number of people in America. Meanwhile, Aretha Franklin used her recognizable voice to help embolden equal opportunities for African American women and men. Even though Elizabeth and Aretha had unique styles of music, both of these women had common interests when it came to the equality for African American men and woman.... [tags: civil rights movement, music industry]
1155 words (3.3 pages)
- Music has always inspired people to think for themselves and find meanings within deep and confusing lyrics, giving them new perspective. Back during the times when the fight for civil rights was in full swing, music played an even bigger role. Some musicians used personal experience as inspiration for their work; it made their songs more relatable to the listeners and added a bit of personality to the music. The songs they wrote stimulated people to gather together and demand change. The bravery of the artists who spoke out against the way the country was headed allowed them to create these songs and get people together.... [tags: lyrics, troubled country, civil rights movement]
1169 words (3.3 pages)
- The Hip Hop movement was born while the Civil Rights movement was aging. The Civil Rights movement, at its height addressed social inequalities however, in its old age it began to demand economic equality – enter Martin Luther King Jr.’s Poor People’s Campaign. Although Black Americans were allowed to eat next to White Americans in restaurants, and were allowed to sit next to White Americans on buses and enjoy equality in terms of access, white supremacy went underground and manifested as red-lining, unequal protection under the law, and a greater disparity between once racially segregated schools that are now economically segregated.... [tags: Music]
2348 words (6.7 pages)
- It was no coincidence that rock ‘n’ roll and the civil rights movement started at the same time. The genre originated from African American music and was greatly discriminated against. Traditional white Americans would target anything bad about it. But as the teenager demographic of the 1950s started increasing the sales of the music, the genre started gaining more popularity. It was the style of Elvis Presley and his new voice that made girls weak in the knees and boys want to be him. Artists such as Presley had enough influence to change the view of their devoted fans on civil rights issues.... [tags: music and US history]
1581 words (4.5 pages)