Essay on Muscle Pharm

Essay on Muscle Pharm

Length: 1052 words (3 double-spaced pages)

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The supplement industry is saturated with companies that claim to enhance your muscles and performance. In this field there is one company that stands out among consumers and athletes alike. Muscle Pharm does not make promises it cannot deliver, their unique marketing approach makes them stand out compared to other supplement companies.
The Muscle Pharm website first starts out with Colin Kaepernick, 49’ers Quarterback, and a picture of how Muscle Pharm has helped him achieve his NFL dream. It then goes on to ask “what athlete are you?” The website design is strategic in that it shows all their athletes, partnerships, events, retailers, and even diet plans all in one spot; essentially everything you need to live a healthy lifestyle is on that website. Their social media, Facebook and Twitter, is very engaged with the consumer. On both sites they post coupons, deals, retweets and actually hold conversations with their customers and cater to the needs. Twitter has a following of over 300 thousand while Facebook has around 400 thousand. Instagram is not as prevalent with only 100 thousand although Instagram does something unique. Muscle Pharm employees go around taking pictures with stores around the country who carry their items which brings great awareness. On Instagram they also give shout-outs to their new athletes and feature consumers wearing their gear, in a way it makes many people feel special to be recognized.
Sponsorships are very prevalent with NFL players and UFC fighters who actively use social media which is another way of exposure. Key athletes have included Anderson Silva, Rampage Jackson, Clay Guida, and Rashad Evans. When it comes to the NFL which is a bigger audience they have sponsored Colin Kaepernick, Chris...


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...rofile/brad-pyatt/
Arnold Schwarzenegger. (n.d.). : Biography. Retrieved January 30, 2014, from http://www.schwarzenegger.com/bio
Company of the Month. (n.d.). Bodybuilding.com Supplement Company of the Month: Muscle Pharm. Bodybuilding.com. Retrieved January 28, 2014, from http://www.bodybuilding.com/fun/bodybuildingcom-supplement-company-of-the-month-musclepharm.html
Muscle Pharm dropping NSF certifications, not NSF dropping them. (2012, June 5). Stack3d Supplement News. Retrieved January 28, 2014, from http://www.stack3d.com/2012/06/muscle-pharm-dropping-nsf.html
Morrell, A. (2013, October 17). Sports Supplement Company Backed By Arnold Schwarzenegger Facing SEC Investigation. Forbes. Retrieved January 30, 2014, from http://www.forbes.com/sites/alexmorrell/2013/10/17/sports-supplement-company-backed-by-arnold-schwarzenegger-facing-sec-investigation/

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