MTR Case Analysis
Introduction:
It is one of the legendary restaurants of south India. It was established in early 1924 in a small house by the grandfather of the current managing partner Hemamalini Maiya (34), active, confident, energetic young woman. Mavalli is one of the oldest towns in Bangalore near the amazing park of Lalbagh.
Ganapayya Mavalli starts a Brahmin Coffee House near Lalbagh. It was a small house wit a very little space. This small café turned into a successful ISO certified food production industry and still maintaining it’s pride.
Starting as a small Brahmin's Café, MTR has always been one of the city's hottest eating spots. It has a reputation for savory food and high standards of hygiene and cleanliness. The greatest quality of MTR is their uncompromising Quality over the years. When price controls were imposed during the Emergency in 1975 MTR had to down their shutters not wanting to compromise on the quality over the price. MTR preferred to lose business rather than compromise on quality. This quality is maintained even today.
MTR has long been one of Bangalore’s culinary landmarks. Started by a cook turned entrepreneur named Parampalli Yajnanarayana Maiya and his brothers, the old-fashioned eatery has expanded to become a processed and packaged food (or RTE – Ready to Eat) leader with a solid brand name based on decades of myth and masala dosa making.
Narration:
A small café has grown up to the mark of ISO and HACCP certification. This has been possible because of the efforts of the managers in the management of the institution.
Born of the idea to preserve authentic Italian cuisine, Academia Barilla has faced strategic issues to increase profitability and growth. Offering not only high quality food products, but an education on Italian gastronomy, Academia relies on a differentiated marketing message of authenticity, with the quality to prove it. While striving to teach buyers of the difference between imitation and true Italian cuisine, Academia must continue to seek new strategies to reach a broader customer base. By studying the firm’s core competencies, and performing analysis on the industry, Academia has the tools necessary to meet their objectives.
With the help of 68 million customers around the world, McDonald’s has become a top ten company in the world with billions of dollars coming in. The story of McDonald’s started within the minds of Richard and Maurice McDonald in San Bernardino, California on May 15, 1940. The two brothers came up with the idea of the fast food chain with the observation from their father who was an owner of his own restaurant called “The Airdome.” Later, the brothers were given the idea to add the thought of a corporation with the help of Ray Kroc, seller of the milkshake machine that has been used at McDonald’s. Ray Kroc turned a locally branch fast food restaurant into what it is today. Today, McDonald’s is a company that is highly respected because of how
Before coming to India, McDonald’s spent close to 5 years in vendor development so as to get the best menu suited to the needs and fitted to the cultural aspects in India. It also established the “cold chain supply system” across India to maintain the nutrition and freshness of the products. This was in conjunction with their philosophy of QSQV (Quality, Service, Cleanliness and Value) which still works as the primary philosophy through which it operates in India. After ensuring a strong supply chain network it opened its first outlet in Delhi in 1996.
In 1998, McDonald’s, in order to remain strong, tested the “McDonald’s Big Xtras” or “MBX” which was a potential hit. The “MBX” was a 4.5-ounce burger launched mainly to compete with Burger King’s “Whopper”. It was also reminiscent of the1980s “McDLT”, In ’98; they also brought back the “Filet-O-Fish” which in 1996 had been replaced by “Fish Filet Deluxe”. On a promotion basis, they offered novelty sandwiches, like “Cheddar Melt” and the “McRib”.
When the 1980’s rolled around, it was a thriving company, in the Seattle area. However, the co-founders began to have other interests and were involved in other careers simultaneously. Despite that, the company was about to undergo a major turnaround. A man by the name of Howard Schultz started to pursue an interest in the company. He noticed that the coffee shop had a wonderful environment.
The story of McDonald’s was started by a man named Ray Kroc and his great eye for
Coffee Time is a chain of coffee bars that is popular in North America and Europe. It obtains and roasts some of the finest coffee beans and they also sell a variety of blended coffee beverages and snacks. In addition, recent trends in the global coffee business indicate that South Asia is an emerging market for coffees with a special flavor and coffee bars. Coffee Time has identified India among other South Asian economies as a bright prospect. Coffee Time is a premium brand of exotic and regular coffee flavors. For many Americans and Europeans, Coffee Time stands for the celebration of coffee. Since, the management of Coffee Time is considering the option of entering into India; they must analyze some data and come up with a research design that should answer the following:
Koehn, N.F., Besharov, M.A., & Miller, K. (2008). Starbucks Coffee Company in the 21st Century. [Case study]. Boston, MA: Harvard Business School Publishing.
Companies all over the world varies but yet shares a common challenge, that is to solve problem not only effectively and efficiently but also creatively. The P-O-L-C framework which stands for Planning, Organising, Leading and Controlling plays a major role in both the company’s survivability and success. The SWOT analysis looks at both internal and external factors that can affect the Starbucks’s performance. The purpose of this report is to define and analyse how Starbucks respond and should have respond to the change of its external environment on the cofee market,This report will also identify and disscuss how The P-O-L-C framework and can help starbucks to compete and reduce the loss of their failing peformance in the Australian market and how SWOT analysis helps to define some externalities that can be a threat to Starbucks.
It will provide entrepreneurs with a competitive edge that will prove invaluable in helping them seek the opportunity in this unexplored area of business. Through this research project one can study the opportunities and potential for Fast Food Restaurant Services in India. Since not too much of research is carried on in this area in India, there is a huge scope for this market and it could be useful for any budding entrepreneur who is interested in this industry.
We present best quality of food to the regulars customers with best presentation and excellent way of service.
Founded in the early 1970s Starbucks has developed into the foremost coffeehouse corporation on the globe. It began as a simple Seattle based business focused on selling premium coffee beans and equipment. During the 1980s, the company expanded toward selling coffee and espresso drinks in addition to the beans and equipment. In the 1990s, the company went international with the first store opening in Tokyo, Japan and soon after in the United Kingdom. During the 2000s, the business erupted on the South American continent in Mexico, Peru, El Salvador, and Guatemala. All the while during the global expansion of this multi-billion dollar coffeehouse empire one constant has veraciously remained, the purchase and development of responsibly grown coffee products with respect to the people and places that produce it.
what is learnt in the restaurant and develop management, communication and leadership. The Management Training Centre (MTC) is McDonald's premier UK training
The movie “The Hundred Foot Journey” is a great representation of different cultures interacting as well as the different food habits. The movie is based on an Indian family who moves to Italy and wants to open an Indian restaurant across street from a famous Italian restaurant in the small town. The Kadam family wants to bring the Indian cuisine to a new culture and share some of their values. They have trouble expanding their culinary delights to the public because Marquerite the sous-chef doesn’t want any competition. Throughout the movie, secrets on certain dishes are shared and tricks to improve the certain style of food is greatly appreciated by both restaurant chefs.
Blake, L. J. (2014, 1 1). STARBUCKS AS LATEMOVER? THE STRATEGY BEHIND STARBUCKS’ ENTRY IN INDIA. Retrieved 8 10, 2015, from //.web.a.ebscohost.com: http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=3&sid=504e8688-b3ed-443f-98ef-c8afa53837e7%40sessionmgr4001&hid=4101