Motivation Theories

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“Motivation is the will and desire that a person has to engage in a particular behaviour or perform a particular task” (Lawley & King, P269). In life motivation will be needed to enhance the workforce in various ways, many organisations will use motivation to increase the percentage yield of an individual or to make an individual feel a part of the business or organisation. Incentives have a huge influence on behaviourist & extrinsic approach. In addition other aspects; humanist theorist, intrinsic approach, Taylorism and Fordism have a part in perception of motivation.

The first theory is incentive theory which suggests people are motivated to do things because of external rewards after an action is preformed which is linked to behaviourist approach. According to (Bernstein 2011, P301-302) he stated with a famous quote “People are pulled toward behaviours that offer positive incentives and pushed away from behaviours associated with negative incentives”. In other words, differences in behaviour from one person to another or from one situation to another can be traced to the incentives available and the value a person places on those incentives at the time. Furthermore people are pulled towards actions which are positive and will be against doing negatives; this can be seen in day to day life.

Bernstein 2011 can be closely linked and related to behaviourist approach such as operate conditioning where behaviours are performed in order to either gain reinforcement or avoid punishment. Example of operate condition used to motivate is BF Skinner box experiment (Cox), a mouse was placed in a box which had a leaver which would release a food pellet, when the mouse did not press the leaver it would get an electric shock, over time...

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