Mother's Milk Unlocks Magic

1105 Words3 Pages

A Mother’s milk unlocks the magic
Milk, a tasty drink of creamy white deliciousness, a cookie can’t wait to be dunked into.
In this advertisement, Oreo describes itself as milk’s favorite cookie. The milk which Oreo has chosen to represent its cookie, is not your typical milk from a dairy cow. Oreo is actually referring to a mother’s milk. The advertisement was designed by Cheil Worldwide; who has created an inspirational advertisement, using a clever pitch, and descriptive photo. This ad was never intended to be released to the public, due to negative views on public breastfeeding. While combining milk and cookies is nothing new, this advertisement definitely shakes things up a bit, by using pathos, to show humor and emotion on a sensitive topic. While Oreos main focus when designing this advertisement was to sell cookies, by incorporating a mother’s milk, Oreo brings even more to the table then just cookies. They are bringing a normalcy to breastfeeding by showing its acceptable, by making a statement that you don’t have to hide it, with this photo published, breastfeeding could be considered as normal as brushing your teeth.
To begin with, people usually wouldn’t find an advertisement of an exposed mother breastfeeding, amusing or even normal. This advertisement was designed to market Oreo cookies, but instead of the focus being on the cookie, Oreo uses pathos to incorporate the sympathetic emotions of a mother breastfeeding, coupled with a touch of humor from the baby.
For instance, while the mother is breastfeeding her baby, the baby looks out of the corner of his eye at the Oreo cookie, it’s as if he already knows that milk and cookies go better together. The
Oreo he holds is uneaten, as if he can’t...

... middle of paper ...

...use she knows what she is doing for her child is more important than what others think. If mother’s don’t choose to breastfeed their baby, they both will miss out on the special bonding that goes on during nursing. Anyone can hold a bottle and feed their child, but it takes a special kind of loving mother to breastfeed.
All things considered, this advertisement will be funny to some people, yet some will find it gross, which is why it has been kept from the world of newspapers, and magazines
It still won’t take away from the fact that it is cleverly designed and inspiring piece of work that others need to see. However, if this advertisement portraying everyday life, describing breastfeeding as the new social norm. If it could help so many women and children and solve so many issues. Why would Oreo want to keep this advertisement a secret from the public?

Open Document