The Morale of Phoenix Advertising Employees

679 Words2 Pages

Morale is the biggest problem in a company that makes a living off of the primary business goal that is to strategically plan and anticipate the future needs of accounts, but not for its employees. One problem that Phoenix Advertising faces is spreading of work; employees are overworked and are not paid accordingly. With only one hundred employees, the business may not currently have the money to expand just yet, meaning there is a constant number of workers, but more and more work. However, the executive team may need to take the risk and hire more people. In fact, with all the new business, and thus potential income, hiring employees may mathematically work itself out. If so, then more workers to indeed work will lead to less overworked employees, and, therefore, morale will increase. However, simply paying current employees more may be just as beneficial. What Moe Frands, managing director at Roanoke branch, can do to keep current clients, yet at the same time gain new ones, is to be less “picky.” One reason morale is low is because the completed work is not “acceptable” by the st...

Open Document