Monster Beverage Corporation Essay examples

Monster Beverage Corporation Essay examples

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Monster Beverage Corporation
The Hansen Beverage company (recently changing their name to Monster Beverage Corporation on January 5th of 2012), was a family owned and operated company in the 1930’s, selling freshly squeezed juices to local film studios.
In the 1970’s, one of the Hansen brothers decided to transition their beverage business into marketing ‘natural sodas’. This was the upturn of the company that led them to where they are today. Today, Monster Beverage Corp. has transformed into the largest energy drink company in Canada with sales of more than $ 2.1 billion in 2012.
Monster beverages have always been, and still claim to be free of preservatives, caffeine, sodium, artificial flavors and colors. Although many people believe that all energy drinks contain high levels of caffeine and are not healthy, the company’s mission statement which has not changed since Jan 5th, 2012 when the company changed its name, states otherwise.
THE MISSION STATEMENT
The mission of Monster Beverage Corp. is “to satisfy consumers' needs for superior quality and great tasting, healthy, natural and functional beverages. Our beverages will be positioned as an upscale brand and will often be marketed at a premium for competitive mainstream products.”
The mission statement provides Monster Beverage Corp. With the information needed for the company’s vision. It answers the following questions:
• What business are we in?
• Who are our customers?
• What offerings should we provide to give these customers value?
Monster Beverage Corp. shows that they understand their customers’ needs. They are a successful business with higher growing revenue every year. Their revenues did decrease during the economy’s recent recession (2008...


... middle of paper ...


...s.com
24. http://www.slideshare.net
25. http://www.cspnet.com/sites/default/files/magazine/article/pdf/CMH12-bevs-specialty.pdf
26. http://www.energyfiend.com/the-15-top-energy-drink-brands
27. http://com4001chung.alliant.wikispaces.net/MONSTER+Consultants+Final+Doc
28. http://uoinvestmentgroup.org/wp-content/uploads/2009/08/Hansen.pdf
29. http://goodmorningpill.tumblr.com/
30. http://www.gurufocus.com
31. http://www.wikinvest.com/stock/Hansen_Natural_(HANS)
32. http://www.hansens.com/us/en/about-us/mission-statement/)
33. http://monsterbevcorp.com/
34. http://investors.monsterbevcorp.com/releases.cfm
35. http://www.fda.gov
36. http://ods.od.nih.gov/About/DSHEA_Wording.aspx
37. http://www.epa.gov/regulations/laws/osha.html
38. http://www.monsterenergy.com
39. http://www.cspnet.com/sites/default/files/magazine/article/pdf/CMH12-bevs-specialty.pd


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