Argumentative Essay On Mass Media

Introduction

In our daily basis we are bombarded with millions of images, but we rarely stop to think, what those images mean, or are persuading us to do. Images can be found in many forms, newspapers, magazines, and television. Modern day technology has forever revolutionized the form people receive media. It has become an easier form to access information and messages through a high speed connection. As technology expands and becomes the prime form of communication, individuals need to understand the messages being sent to them. Mass media is an important part in our daily lives because it provides us with information and entertainment. Many people may believe the media is simply transmitting information. We often think it is neutral information

Youth and beauty are glorified and signs of ageing are negatively stigmatize. Youth is prized in society, and once individuals cannot pass as young, ageism becomes noticeable. Women are targeted in anti- ageing commercials, such as Ultra Move Free product that promotes joint health. The commercial displays two women a brunette in her late 30s and a white hair woman in her 60s. The brunette is display using the electrical stairs, while the elder women are shown using the stairs promoting their product for elder women who may suffer from joints, cartilage or bone discomfort. The product 's slogan is ‘get your move on’ which illustrates the will power consumers have. In the article, “Bodacious Berry, Potency Wood and the Aging Monster: Gender and Age Relations in Anti-Aging Ads,” examines how ageism operates and why. Calasanti analyzes how age discrimination is presented through websites and how individuals are blame for their own aging in society when she states, “if you don’t make the proper choice, you are to blame. Products and services are promoted on the premise that we need to get rid of old age and, by extension, distance ourselves from “old.” If you can “stop the Aging Monster in its tracks,” then not using products and services means you deserve to be excluded” (343). Individuals who display symbols of ageing are label “old”, and deserve exclusion unless they spend time, money and efforts in not looking “old”. People inevitable are aging, and no snit-ageing product or money will stop this natural