Where do you get your coffee? There are so many different coffee places around town to choose from. Of course the most well know coffee shops in New England are Starbucks and Dunkin' Donuts. It’s even hard for the little local coffee shops to compete with those big-named companies. I chose to evaluate Starbucks because I wanted to find out if it really worth spending the extra dollar or two on a cup of coffee.
In 1971 the first Starbucks coffee shop was built in Seattle. The owner picked the name from the book Moby Dick by Herman Melville. “The seafaring name seems appropriate for a store that imports the world’s finest coffees to the cold, thirsty people of Seattle”. (A Brief) There are over 20,000 Starbucks locations around the United States and in 40 countries; compared to only 10,000 Dunkin' Donuts. (Carroll) Just the fact that there are more locations clearly shows that more people drink Starbucks than Dunkin' Donuts. Dunkin' Donuts was created twenty years before Starbuck, so you would think that Dunkin' would have more locations.
Why spend two dollars for a coffee from Starbucks when you could spend a dollar at Dunkin Donuts or even McDonalds? Everyone knows Starbucks is more expensive but that doesn’t stop them from buying it. At 10 am the Hazard Ave. Starbucks always has a line out the door. Why don’t those people just travel a minute down the road to Dunkin or McDonalds to get cheaper coffee? What it comes down to is, are you willing to pay more for a better taste coffee? Although some may argue that McDonalds or Dunkin’ has better coffee. Every person develops their own taste for coffee, whether they like it with cream and sugar or black. Personally, I’m a fan of my coffee with a little bit of milk. It really allows...
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Cheng, Andria. "Starbucks Says Guns Unwelcome in Its Stores. Will Others Follow?"
Behind the Storefront RSS. Wall Street Journal: Market Watch, n.d. Web. 22 Oct.
CPXAMPLE. "Starbucks: Bringing People Together & Inspiring Change." CPXample
RSS. CPX Interactive, 24 June 2010. Web. 22 Oct. 2013.
Gamble, John E. & Thompson, Arthur A. "Starbucks Corporation." Starbucks Case
Study. McGraw-Hill College Division, n.d. Web. 22 Oct. 2013.
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