“Mobile Wallet” Case Analysis
1. What is the fundamental reason George couldn 't ditch his wallet?
The fundamental reason George couldn 't ditch his wallet is because most of his favorite retailers do not subscribe to his service provider 's payment system. While in Japan and countries like China, South Korea, and India, corporations have been developing partnerships between multiple entities and standardization of the mobile payment platform, the United States hasn 't adapted this method as successfully as it could. According to Gartner, the mobile payment market will increase from $171 billion in 2012 to $646 billion in 2017 worldwide, but the United States only shares 14% in the global payment market and expected to remain the same for the
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There are two major specifications developed for NFC standard: ISO/IEC 14443, that defines ID cards used to store information, and ISO/IEC 18000-3, which is an international standard for all NFC devices to communicate through radio-frequency identification at 13.56MHz frequency. Under this new standards, NFC obtained the ability to send data like pictures and music at either 106, 212, or 424 kilobits per second. It usually takes less than one tenth of a second for a NFC device to establish connection with another device, which is much faster than a Bluetooth connection because Bluetooth requires several steps of manually set up between …show more content…
What are the US credit card companies and banks doing to prepare for potentially explosive growth in the mobile payment market? What standards are they backing or developing?
With the explosive growth in the contactless mobile payment market, NFC technology is bringing the world 's shopping experience to another level, where smart phones will soon be replacing all credit cards and transport cards. When Apple launched its new Apply Pay service, the three major payment networks - American Express, MasterCard, and Visa, have all teamed up with Apply Pay, along with the most popular banks including Bank of America, Capital One Bank, Chase, Citi, and Wells Fargo, representing eighty-three percent of the credit card purchase volumn in the US. Moreover, Master Card company is preparing on its own for the trend by using radio transmitter and receiver to develop MasterCard PayPass, and they have built over 300,000 PayPass merchant locations in the US.
Currently major card-issuing companies like American Express, Discover Network, MasterCard, and Visa all have been using a common acceptance mark to communicate, based on the ISO/IEC 14443 standard. This common standard helps consumers and merchants to easily understand the contactless card presented in smart phones and interact with the data
Among the most recently added features is the option to pay for goods and services using your mobile device. The feature was first available in 2011 with Google Wallet; however, it failed to gain traction in the market. Its many points of failure included the mobile service carriers who sell the devices. One major problem was that it was yet another piece of the very complex string of players involved in payment processing. All of those players had at least some cause to block the service.
In addition, “if American Express going to be successful as a brand and as a marketer, they need to understand where consumers are doing it, how consumers are spending their time, where consumers want to access information, and how can American Express engage them. American Express has be used in countries all over the world for decades. It simply grew up with the baby boomers’ generation and has earned its reputation as a card with distinction. Through the years, the company has consistently reached consumer by keeping in step with the changing needs of the population. They also has acknowledge that it is the consumers who really decide what American Express stand for and not the company pushing out marketing messages. Further, American Express belie...
American Express has become one of the leaders in credit and debit card transactions of the financial world. As the most innovative company in the business, they were the first to develop a large-scale traveller’s check. Over the years the company became more of a financial company and with the advent of consumer credit and debit cards they became a major player in supplying this service to it's members. American Express produced a niche market of "card members" to fit the needs of various financial desires. American Express has had to diversify it's products and services over the years to stay competitive with Visa and Master Card, who still control over 75% of the market share. The "elite" consumer still carries an American Express card, and the services and extra benefits associated with "being a member" are still an attractive bonus to many users. With it's financial services, travel business, and it's new Internet business sites American Express continues to grow and even through the recent meltdown in the financial markets they have seemed to emerge as strong as ever and will remain competitive through the 21st century. Once appeared as a travel service company associated with entertainment expenses, and even had several celebrities appeared in their advertisement campaigns. However today it seems as though the company attempts to convey that their service provides an easy and rewarding spending experience.
Everywhere public place you go it is hard not to run in to the idea of the credit card. You will see credit card logos on the front of every business. Every department store you go in has it’s own version of a credit card from Target to Macy’s. The Diner’s Club Card that originally was only for businessmen to eat lunch at 27 different restaurants. Now it is accepted almost everywhere. And for everything else there’s Mastercard……(or Visa, Discover Card orAmerican Express.
American Express cardholders are least likely to live in the South, which is in contract to Discover cardholders. People who are considered to be in the Connoisseurs and Top Rung categories are usually wealthy, and educational with high quality of life and are the target market of American Express. In the previous financial crisis, the U.S. economy recovery is still sluggish; with many entrepreneurs go through crisis on their businesses; they lost their buying power, and thus spend less money by using their credit cards. Therefore, the American Express gained fewer revenues from service fees and interest revenues. This trend influences American Express’s profit directly. To deal with this downward trend, American Express’s strategies has been focusing more to opposite directions. It now has two pre-paid debit cards, one of them with Wal-Mart (Associated Press, 2015). This new type card gives low-income consumers incentive to spend money. There are no hidden fees, no credit check. people can pay bills online, withdraw cash from 22,000 ATMs, enjoy global assist services, they are protected from purchasing, overdraft, and fraud (Daniel,
... a candy bar. These thin wallet size magnetic strips are the keys that unlock the vaults of banks, ATMs, and any cash dispenser around the world. Credit cards have become important sources of identification holding a name and number of a cardholder in just a thin card. There are many cardholders around today such as American Express, Discover, Master Card, and Visa. These companies go head to head with customers around the world. These thin wallet sized cards are a part of most Americans everyday life and some people are very dependent on them. If you come into a situation where you don’t have cash all you have to do is use your card and pay it off later. As many Americans say “I’ll charge it”, this has become a world wide saying. The modern day credit card was invented many years ago and will be continued to be in use for many years to come.
As we can see now-a-days, there are many replacements to card payments such as MOBILE PAYMENT options like Apple and Samsung Pay. Recently, Apple has launched finger print (TOUCH ID) payment option in its new Mac-book Pro. Almost every application has its own wallet to pay. But still, as we know that technology is any day not secured. It might not be vulnerable today. But, we cannot predict its non-vulnerability because one day or the other, it becomes vulnerable to any type of attack.
Mobile is the first order priority device for access because people are connecting with others, finding entertainment, and doing business—all with smart phones. The prices of mobile phones are never over $1,000 in today’s world. They are affordable and accessible. As the result of the changes the worldwide and national business environment has undergone, people own 1-2 cell phones on average. However, the mobile markets in US seems to have been saturated.
Additionally, the innovative team at SnapCard has developed a great system that allows you to use Bitcoin to order from any website in the world that accepts Visa or Master card.
Why is the United States not up to date with Europe in issuing safer credit and debit card transactions? Europe has had the chip and pin credit and debit cards since the year 2004. These new security chip cards started to become a trend in the year 2014 in the United States. The United States has over ten million credit card terminals so it was hard to get such a large market to adopt to a new type of technology. There are three sectors of the market that had to work together which were the retailers, big financial institutions, and then the card associations like Visa or MasterCard. Retailers and credit card companies could never decide who would pay the transaction fees so there was another conflict that slowed the process of implementing
From PayPal to Debit cards, from EFT to Credit cards, this modern world has been inundated with new ways of making business transactions. Instead of the conventional use of dollars and nickels, now there are electronic payment systems. These types of systems allow for better trust and acceptance between consumer and businesses. In the traditional way of buying a product, one would see a product in person, and pay for it with cash or credit. In e-commerce, the business uploads images of its products online and it enables its customers to shop it using any type of electronic payment system.
No company that falls behind the competition is guilty of standing completely still. But sometimes our efforts fail because of the level of commitment to change.
In today’s world the vast majority of the population owns a cell phone. Cell phones are a huge part of people’s everyday lives. Since the 1940’s when mobile phones became available for automobiles, phone companies have made huge strides in making mobile phones more efficient, much smaller, and more available for anyone to use. There was a time where only people of wealth had these types of mobile phones. Now people from all social classes own a cell phone. They are extremely convenient and have the ability to do just about anything you can think of. There is an “app” for everything. You can make phone calls, text message, surf the web, pay your bills, read books, catch up on social media, and even listen to you music all from one small handheld device. Cell phones play a huge role in today’s economy. Businesses such as AT&T, Verizon, and Sprint have become huge public corporations with large stakes in the stock market. Between these companies among several other phone companies they have created millions of jobs and opportunities. Cell phone companies have now created what are known as “smart phones”. These phones are typically slim and sleek and have countless versatile abilities. However, cell phones have not always been so “smart” or small for that matter.
The use of credit and debit cards today are taking a tour in the sense that electronic cash is becoming more admissible as the world makes a switch towar...
A cashless society will further improve the globalisation that characterise our present time. The computerised systems can be used to decrease the quantity of paper trail therefore substituting paper cash with cashless credits or electronic money transfers. However, in a cashless economy, this will change with certain crimes almost eradicated. It will also be faster to generate electronic payments than cash as Near Field Communications (NFC) chips make their way into more payments cards and mobile handsets as well providing protection not applicable to purchases made using cash. This technology is simple with low power wireless link evolved from radio-frequency identification (RFID) tech that can transfer small amounts of data between two devices identifying us and our bank account to a computer. Another benefit of drawing nearer to a cashless society is that other companies are providing pioneering cash-free solutions to the payment related problems we come across. For example, WisePay, a provider of e-payments services, is deploying technologies that ensure parents no longer have to worry about sending their children to school with cash to pay for meals, excursions and other fees that will eliminate the likelihood of being caught short for cash or children misplacing money. The Government also has valuable explanations why they may deem to turn away from cash. Due the main factor of printing and distributing cash, not to mention ensuring the economy is free from forgeries which are all costly endeavours estimating that the cost to society of using cash is between 0.5 and 1.5% of GDP annually. In addition, there are many technological innovations that propose there is a real enthusiasm for an alternative to cash with the upsurge...