Smartphones Case Study

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1) In which ways do smartphones help these companies be more profitable? To what extent are improvements in performance coming from revenue increases or cost reductions? Provide several examples from the case. Mobile applications of information technology (IT) has become a revolutionary change in the way businesses stay connected. In fact, Business Insider considers smartphone technology to be one of the “10 tech essentials every small business should have,” (Entrepreneur, 2010). CPS Energy, from the case study, used smartphones to improve, and maybe reengineer, business processes and bring workers closer together. CPS employees started using their smartphones for camera capabilities at work sites, which added a significant amount …show more content…

Now that all order approvers and suppliers are interconnected in a virtual organization, CPS decreased purchasing and procurement deal’s time by over 65 percent, as well as reduced inventory levels by $8 million in excess inventory. Most importantly, however, employee and customer satisfaction is up. With the use of inter-enterprise information systems, CPS Energy is able to reduce the time it takes to complete service calls, locking in customers. It is apparent that mobile usage of information technology, or smartphones, has significantly given CPS Energy a competitive …show more content…

Through the use of a relatively low-costing mobile-productivity application called eTrace, Lloyd’s was able to improve business processes for a huge savings. First, eTrace brought to light to managers how their employees were spending too much time parked outside lunch spots on non-prescribed routes. Management was able to quickly fix the issue by banning unauthorized break locations and following up using the GPS technology in eTrace. Data entry and job logging is about 1 ½ times faster with eTrace as well, compared to the old “paper and radio” method. This IT usage has resulted in better accounting and communication, which has eliminated 34 hours a week of accountant fees, or roughly $1,000 a week. eTrace has also allowed for more efficient routing of trucks, as well as eliminating unauthorized stops, reducing previous business process fuel costs by 30 percent. For only $50,000 a year, the cost of issuing 41 smartphones with eTrace to employees, the company improved all around business processes and performance by 10 to 12 percent, or about $1 million, in the year 2007. eTrace has given Lloyd’s Construction the technology to integrate business processes, resulting in an improved business and operationally agile company.
2) The companies described in the case encountered a fair amount of resistance from employees when introducing smartphone

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