MNC Incorporation of Corporate Social Responsibility for Strategic Planning

2103 Words5 Pages

Question: “MNCs” face particularly demanding challenges when it comes to managing their corporate social responsibilities”. Critically discuss this statement using real business to support your arguments Boatright (2006) contend that corporate social responsibility denotes the responsibility recognized by a company for acting in socially responsible manner. There is no single universally accepted definition of corporate social responsibility, it has generally come to mean business decision making linked to ethical values, legal compliance, and respect for people, community, and environment. CSR accepts a company to go further than required by law so as to treat employees fairly and with respect, operate with integrity and in an ethical manner in all its business dealings with customer, suppliers, lenders, and others, respect human rights, sustain the environment for future generations and be a responsible neighbor in the community and a good ‘corporate citizen’. Hill (2009) asserts that corporate social responsibility has become a challenge which MNCs face in emerging markets. Galbreath (2009) support the view of Hill (2009) by saying that with increase in globalization, the importance of corporate social responsibility has increased a lot. Davis (1960) assert that concept of CSR is important because businesses are based on trust and foresight. This trust with customers, communities and regulators is not simple and to be successful in long run, a company needs to think beyond what is affecting them today. Thus it is necessary to address changes to technology or the needs of customers taking into account alterations in social, environmental and governance issues (Holme 2010). This essay has made an attempt to explore the role a... ... middle of paper ... ... Consumer Behaviour’, Journal of Business Research, Vol.59, 46-53 Cavusgil, S. T., Knight G. and Rosenberger J.R. (2012), International business: the new realities. Pearson: Prentice Hall Carroll, A. B. (1979), A three-dimension conceptual model of Corporate Social Performance. Academy of Management Review, 4, 497-506 Daniels J. D. and Radebaugh L.H. (2009), International Business: Environment and Operations, Prentice Hall Davis, K. (1960), Can Business Afford To Ignore Social Responsibilities? California Management Review, 1960, pp.70-76 Griffin, R. W. and Pustay, M. W. (2007), International Business: A Managerial Perspective, Prentice Hall, London. Galbreath, J. (2009), Building corporate social responsibility into strategy, European Business Review, 21 (2), 109-127 Hill C.W. (2009), “International Business: Competing in the Global Marketplace” Lakewood, WA, U.S.A.

Open Document