Essay on Mitt Romney 's Campaign Ad

Essay on Mitt Romney 's Campaign Ad

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Mitt Romney’s campaign ad, “At Stake,” aired during the 2012 presidential election race. This particular presidential election was a highly contested race between Mitt Romney and Barack Obama. Thus, during this election race Mitt Romney and Barack Obama where considered to be the top contestants. The key issues of this election generally where the state of our economy, taxes, our national debt and our national unemployment rate.
Both candidates battled each other throughout the campaign trail and polling data gives us a good idea of how close the race was in this 2012 election. For example, research conducted by Pew Research Center, showed that in September 12-16th, Obama was polling at 51% of likely voters whereas Mitt Romney was polling at 43%. These results switched in the polling that occurred October 4-7th, which had Mitt Romney with 49% of likely voters and Barack Obama with 45%. Shortly thereafter in October 24-28th, polling results had both candidates tied at 47% of likely voters. After that in October 31- November 4 (two days before the voting started), Obama was polled at 48% and Mitt Romney was polled at 45% of likely voters, (Pew Research Center, 2012). All things considered, this was a highly contested race and this poling data provides an example for why Romney’s ad, “At Stake,” adequately fits the context of this highly contested election and why it implicitly attacks presidential candidate Barack Obama.
When it comes to which groups supported what candidate, you can break it down into various categories, but for the purpose of this paper I will use Gender, Race, Age and Income. Thus, Mitt Romney’s voter base consisted of 52% of the male vote share, 48% of the female vote share, 59% of the White vote share and 6% o...


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...mpaign ad, keep in mind how they are generally used as propaganda and more often than not are basically a piece of entertainment, rather than being a reliable source for fair information. Thus, I suggest taking information from campaign ads with a grain of salt and apply critical thinking.
All in all, Mitt Romney’s ad, “At Stake,” took place during the highly contested 2012 presidential election. During this election, Romney and Obama became the front runners and polling data shows how close it was just weeks before voting took place. In addition to that, each candidate received support from basically polar opposite groups. Therefore, it makes sense that this ad implicitly attacks Barack Obama; all-while conveying the message that our government is not flourishing under his presidency and that Mitt Romney is the right choice to turn America around come election time.

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