Myeyedr Case Analysis

The Mission of MyEyeDr.

The last three years have marked historical growth for MyEyeDr. the company continues to expand into new territory going from just three states and fifty offices to eleven states and over three hundred offices. Since my first day of work in the company, many things have changed or evolved into new initiatives. Among those evolutions, we will find the mission and vision statements, included. In MyEyeDr.’s Associate Handbook, the former mission statement was “to offer our patients uncompromising quality, value and convenience (2013).” These days, however, this mission statement has completely changed. The Vice President of Marketing led an initiative to revamp, the mission statement in 2015. After cross-functional collaboration, the new mission statement changed to, “MyEyeDr., your trusted vision care provider, serving your local community with exceptional patient care, comprehensive eye exams, the most innovative technology, and distinctive eyewear in one convenient place (2015).” According to Fairhurst, Jordan, and Neuwirth, examining why a company exists, succinctly

(1997). This is one if the many reasons why our executive management team also established core-competencies within the organization and tied them to each associate’s annual review, which is when associates usually get their merit-based raise. In order to succeed at any level in any department at MyEyeDr., associates should demonstrate six core competencies in their work and daily functions: excellent customer service orientation, superior communication skills, demonstrated collaboration/teamwork, high-level learning capacity/adaptability, superior technical proficiency/knowledge and timely