Hershey Park Case Study

In Addition to the Milton Hershey School, Milton Hershey also opened a park known as the Hershey Park. He always planned to create a more enjoyable environment for workers and residents. Although he was criticized by his mother, on April 24, 1907, he opened the Hershey Park. The authentic appeal of the park was its simplicity and variety. It was the ideal place to go on picnics, boating, and so on. Its beautiful landscape made it an easy location to enjoy themselves. http://goo.gl/SpvB2n Additionally, the company also assisted the soldiers during World War II by manufacturing Ration Bars. During the war, average, mediocre chocolate bars would melt in the presence of heat. So, Captain Paul Logan requested new requirements: “ a bar weighing

West Africa is known for their lucrative crop:cocoa beans. The cocoa beans are primarily exported and chocolate companies demand cheap chocolate,. As a result,the farmers had to use children so the prices could remain competitive. Many of the children who work on these farms because they are “sold” by their own families who are uneducated about the abuse and mistreatment. Most of these children are between the ages of twelve to sixteen, and about forty percent of them are females. These children work night and day, doing dangerous activities. In September 2012, Hershey announced an anti-slavery initiative in hopes of eradicate forced child labor by 2020.

The Hershey Company was mainly criticized for their mistreatment of foreign workers, especially foreign students who were forced into harsh labor. Hundreds of students coming from China, Nigeria, Romania, and Ukraine travelled to the United States to attend a summer visa program started by the Hershey Company. In theory the students were going to be taught English, make money and learn what it is like to be in the United States. In actuality, the four hundred students were doing strenuous labor, lifting heavy Reese’s candies, Kit-Kts and Almond Joys. They did night

Hershey recently sued Let’s Buy British Imports or L.B.B., a british chocolate company to stop the imports of their chocolates into the United States. The Hershey company claimed that L.B.B.’s product resembled theirs: “This includes Cadbury chocolates, KitKat bars made in Britain, Toffee Crisps and Yorkie chocolate bars”. Jeff Beckman, the Hershey Company’s spokesman stated that “It is important for Hershey to protect its trademark rights and to prevent consumers from being confused or misled when they see a product name or product package that is confusingly similar to a Hershey name or trade dress” This lawsuit has made chocolate consumers immensely unhappy. Nicky Perry, one of the most vocal about this ban stated the following: “Due to legal action by the so-called chocolate maker Hersheys, we can no longer import the real Cadbury chocolate from England...They want us to sell their dreadful Cadbury approximation but we can 't in good conscience sell you such awful chocolate when we have made our reputation on selling you the yummy real English stuff." Many chocolate lovers reacted similarly to this