Abstract
While the Miles Kimball Company started off 70 years ago as an idea for printed Christmas cards the company has achieved many milestone goals. It has become the leading direct marketer of gifts, cards and household products. Miles Kimball was acquired by Blyth, Inc. in 2003 which helped to promote the Miles Kimball name and products along with securing another catalog company, Walter Drake, to become a division of Miles Kimball. This has added strength in sales and a reduction in expenses as the expenses can be split between the two catalog companies. With the continued growth of both the convenience and growing trend toward internet on-line sales and with the quality and low pricing of Miles Kimball there should be a continual growth in the years to come.
Introduction
Miles Kimball is a leading direct marketing company in the United States, and has been for over 70 years. They are now mailing over 75 million catalogs annually providing quality products and services to millions of customers by direct mail, catalog, online stores, publications and other media in the form of gifts, cards and household products with operations in Wisconsin, Nevada and Colorado. The business now consists of distinct catalog units: Christmas Cards by Miles Kimball, Miles Kimball, Exposures, The Home Marketplace, and Walter Drake. The diverse line of products ranges from affordably priced gifts and household gadgets to photo storage and display to accessories for the home.
Christmas Cards the idea that started it all are still designed and produced in Oshkosh, along with dozens of exclusive stationery items including calendars, address labels and photo products.
Personalization continues to be a hallmark of the company. Hundreds of items are personalized using hand painting, printing, embroider, engraving and foil stamping.
There are many job opportunities at Miles Kimball and they offer their employees a competitive salary and benefits package which includes:
Bonus Potential
401 k
Health, Dental, Vision and Life Insurance
Education Assistance
Gainsharing
Employee Computer Purchase Program
Paid Time off (PTO)
Short and Long Term Disability
Generous Product Discounts
Employee Assistance Programs (EAP)
Wellness Program
History
At twenty-nine years of age, Miles Kimball went into business for himself with a single idea: a Christmas card with a verse that spelled out the name "Johnson". With $500 of borrowed money and the Twin Cities phone directory, Miles printed and mailed samples of his card to every Johnson household in the Minneapolis area. Response was so enthusiastic that it provided enough seed money for Miles to produce his first black-and-white Miles Kimball catalog.
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