Microsoft

Microsoft

Length: 1351 words (3.9 double-spaced pages)

Rating: Excellent

Open Document

Essay Preview

More ↓
Microsoft
Microsoft continues its domination of the system software market thanks to the launch of Vista OS. But the rest are girding up as well
Shashwat DC


The Giant from Redmond might be under some pressure across the advanced markets due to a variety of reasons ranging from anti-trust to free software; nonetheless it continues to rule the Indian software market. Though there was a single percent drop in Microsofts market share, much like last year, it continues to command more than double of all Linux strains put together. The crucial factor in continuing reign is the arrival of Vista in India.
The Indian consumers have lapped up the operating system. Since the consumer launch in January 2007, nearly 180 mn Windows Vista licenses have been sold worldwide, and the adoption of the OS in India has already crossed over 2 mn units (consumer + enterprise) and growing at quite a high rate.
The reasons are not hard to guess. With every launch, Microsoft keeps enlarging its reach and even though it has over 13 offices across India; it has set up a distribution network that spans across the country. In fact one of its major focus is the SMSP (Small and Mid-Market Solution and Partners) space, for instance in India, Microsoft is working with over 3,500 partners only for the SMBs.
And even though it might have a robust channel strategy in place, it is constantly exploring new ways to reach out to the consumers, be it LFRs (large format retails) or online. Slashing prices for retail packs of Vista consumer editions was another strategy to attract traction. This benefited individuals purchasing Vista stand-alone copies. The price reduction varied from 13% to 39% and was applicable only for Vista Home Basic, Home Premium and Ultimate editions.
System Software: Top Players
Systems Software Revenue (in Rs crore) Growth
(%)
FY 08 FY 07
Microsoft Windows *1 568 454 25%
Linux *2 237 205 16%
Sun Solaris 180 150 20%
Novell Netware 117 60 95%
HP Unix 110 73 51%
Others 30 18 67%
Total 1242 960 29%
Others include IBM Unix, SCO Unix etc. Source: DQ Estimates
*1 (includes Windows Vista, XP, Windows Mobile)
*2 (includes Red Hat, Novell SuSe, Ubuntu and others)
Windows is still tightly fastened on the growing aspirations of competing operating systems, especially now that Vista too has found more than 2 mn takers in India. Albeit, there is a Linux challenge (read Red Hat), but what would please some old timers is that India remains a happy Unix-land with flavors like Solaris, HP-UX and IBM enjoying a good revenue share

How to Cite this Page

MLA Citation:
"Microsoft." 123HelpMe.com. 16 Sep 2019
    <https://www.123helpme.com/view.asp?id=165247>.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Advanced Features Of Microsoft Office Essay examples

- Advanced Features of Microsoft Office Features of Microsoft Office allow the user to control and fine tune their works with the aim of increasing efficiency. The following important options are found in most of the application among many others: a) Paste option b) Recent option c) Templates The old versions of Microsoft office that had paste options that were limited. However, the latest versions have several options other than simply pasting. These options are available through the Paste option found in the Home tab under the Clipboard group....   [tags: Microsoft Office, Microsoft]

Research Papers
937 words (2.7 pages)

Microsoft : A Viable Solution For A Company Essay

- Introduction The reason that I have chosen to do this question is that I want to discover whether there is a viable solution for a company as large as Microsoft to increase their profit margins or if Microsoft 's size prevents them from further increasing their profits. It is important to find out as if there is a clear way to increase profits it may be possible for other similar firms to also increase their profits. Since Microsoft 's establishment in April 1975 they have grown into a monopoly within the technology market, bringing huge innovation to the technology market....   [tags: Operating system, Microsoft, Microsoft Windows]

Research Papers
1315 words (3.8 pages)

Essay Microsoft Corporation : A Global Leader

- Since the early 1980’s, Microsoft Corporation has been a global leader in software technology . Founded by Bill Gates and Paul Allen , Microsoft’s history with computing and software is quite lengthy as is accomplished. According to their company website, Gates and Allen began small, but went on with the express goal to famously ensure that there was “a computer on every desktop and in every home. ” In subsequent years, Microsoft positioned its brand as an innovative leader in software, and begins to proceed to change the way we work....   [tags: Operating system, Microsoft, Microsoft Windows]

Research Papers
1569 words (4.5 pages)

Microsoft Office Suite Of Applications Essay

- Introduction Most of you might have heard of the renowned software that’s been alive for decades and is at its peaks as it’s been producing and developing the software year after year. Microsoft Office is an office suite of applications, servers, and services developed by Microsoft. It was first announced by Bill Gates on 1 August 1988, at COMDEX in Las Vegas (Anon., n.d.). Originally a marketing term for a bundled set of applications, the first version of Office contained Microsoft Word, Microsoft Excel, and Microsoft PowerPoint....   [tags: Microsoft Office, Microsoft, Word processor]

Research Papers
1172 words (3.3 pages)

Microsoft Programs And Operating System Essay

- Introduction Central Carolina Community College has different versions of Microsoft programs and Microsoft Operating System in their computers. Having different programs and operating systems affect students, faculty and staff in their work. If a person does a job using a Microsoft 2013 product and then use a computer that has Microsoft 2010 on it, it will affect their work to the point that they might have to start doing the job all over again. This will provoke the person to become frustrated but most importantly, the person will be taking longer to complete the work....   [tags: Microsoft, Operating system, Microsoft Windows]

Research Papers
1002 words (2.9 pages)

Essay on Analysis of Microsoft

- Table of Contents Executive Summary 2 Company Background 2 Company Research 3 Value Chain Analysis 3 Customer Profile 4 Competitors 4 External Analysis 5 Internal Analysis 7 Financials 8 Situation Analysis 8 Alternatives 9 Recommendation 11 Implementation 11 Contingency 12 Bibliography 14 Appendix 15   Executive Summary Microsoft has been a leader in the software industry for many years. As the technology industry has changed, so has the type of devices. This change has created a market with a focus on mobile devices and access to data through the cloud....   [tags: Microsoft SWOT Analysis]

Research Papers
3443 words (9.8 pages)

Microsoft As A Monopoly Essay examples

- "Microsoft Corporation, is a multinational computer technology corporation with global annual revenue of US$44.28 billion and 71,553 employees in 102 countries as of July 2006. It develops, manufactures, licenses, and supports a wide range of software products for computing devices. Headquartered in Redmond, Washington, USA, its best selling products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software, each of which has achieved near-ubiquity in the desktop computer market....   [tags: Business Analysis Microsoft]

Free Essays
843 words (2.4 pages)

Essay The History of Microsoft

- The History of Microsoft Historians categorize blocks of time with the discovery of certain raw materials that humans utilized. The Bronze Age and the Iron Age were two periods in human history that proved through the discovery of artifacts that humans learned to harness these raw materials ingeniously. The Industrial Revolution of the late nineteenth century brought the discoveries of the Bronze and Iron Ages to new heights, and the advent of the locomotive, automobiles, cargo ships and airplanes were the most evident by-products of such raw materials....   [tags: Microsoft Computer Software Technology Essays]

Research Papers
4571 words (13.1 pages)

Essay about Microsoft Windows Files Systems

- A computer file system described most simply is a process for organizing and storing computer data files. The file system, at the very least, must ensure that files are stored safely and are readily available for retrieval. At a minimum a file system must allow the operating system to write new files of data to the storage disk while at the same time protecting files previously stored, ensuring they do not get over written. And finally, a file system must make the stored files easy to find and quick to retrieve....   [tags: Software Microsoft ]

Research Papers
1352 words (3.9 pages)

Microsoft Essay

- Microsoft Microsoft continues its domination of the system software market thanks to the launch of Vista OS. But the rest are girding up as well Shashwat DC The Giant from Redmond might be under some pressure across the advanced markets due to a variety of reasons ranging from anti-trust to free software; nonetheless it continues to rule the Indian software market. Though there was a single percent drop in Microsofts market share, much like last year, it continues to command more than double of all Linux strains put together....   [tags: Software Microsoft Market Leader]

Free Essays
1351 words (3.9 pages)

To tap the net-savvy generation, Microsoft launched the e-commerce portal, www.buyoriginalms.com. Even with this endeavor, it hasnt antagonized the partners but is rather co-opting them. Thus, within two months of launching the platform, 38 channel partners, 51 web partners/bloggers, etc, have registered on the site. In fact, approx 60% of the revenues generated through the site had been through partners.
Another big boost for Vista has been the adoption by the big businesses Infosys has already migrated over 11,500 desktops to Vista, TCS migrated over 6,000, Satyam some 15,000 desktops to Vista, Larsen & Toubro deployed over 2500 PCs on Vista, and the list goes on.
The Center for Railway Informat-ion Systems, the umbrella organization for all computer activities in Indian Railways was another Vista convert.Built on Vista, the Control Office application ensured that the 17 mn passengers who travel by the Indian Railways every day and users of its freight services would get real time information on the exact location and arrival and departure times of all trains on their phones.
The biggest bugbear for Microsoft, however, continued to be piracy. At a high as 69%, again marginally lesser than the previous years. The company is adopting a variety of measures to combat piracy from cutting down prices to getting the culprits behind bars. Meanwhile, XP is on its way out, being actively replaced by Vista. Last September, Microsoft announced that Windows XP would no longer be available for purchase from Microsoft for general retail and OEM partners (June 30, 2008), system builders (January 31, 2009) or Windows XP for ultra-low-cost PCs (June 30, 2010). Thus the shift is well and truly underway, and the company hopes to dominate the market with Vista, much in the same fashion it did with Windows earlier versions.
Gritty Penguin
For the Linux Penguin FY 08 was a mixed bag. Like Microsoft, there was a marginal drop in Linuxs market share, but it continued to grow nonetheless. The traction for Linux has come from some obvious and not so obvious quarters, namely the enterprise segment. There has been a realization that beyond the political and ideological issues, Linux indeed has quite a few benefits to offer, namely, low cost of ownership, no security threats from virus attacks coupled with no piracy related issue. Thus for many government projects like Supreme Court promoted e-courts project or e-posts launched by the Department of Posts, Linux was the obvious choice.


Competition? What competition? Windows market share is still more than Linux and all flavors of Unix combined. Microsofts reconciliatory overtures towards competitors should therefore not be construed as a sign of dwindling fortunes of Windows. In addition, even on the mobile OS front, Windows Mobile enjoys market lead over Symbian, Blackberry and the likes
A lot of telcos that have gone in for Linux, like Virgin Mobile for VAS applications, VSNL for their managed services, Reliance ADA in its data center, entertainment, and capital business. Even some of the media companies seem to have taken a liking for Linux, like, HT Media group, Indian Express, and Times of India. Among the Linux distributors, Red Hat is the undisputed leader in India, accounting for around 84% of the market, followed by Novell and others. Even on the desktop, Linux has opened a new battlefront with the launch of Ubuntu in India, which has been quite well received so far.
Still a Unix Country?
Till some years back, India was known as a Unix country. In fact some argue that Linux is a derivative of Unix, but lets leave that for another day. In the Unix space, Sun Microsystems with Solaris leads with a market share of 14%. The company has adopted a two-pronged approach for growth, expanding geographically namely into tier-2 and even tier-3 cities and towns, and tapping new growth verticals. Sun is moving beyond its traditional verticals of BFSI, telecom, and manufacturing into new avenues like Retail, Media, etc. Meanwhile, HP has been aggressively selling the virtualization story through its blade servers resulting in HP Unix accounting for some 9% of the total market.
Another company that has been pretty aggressive in the space is IBM, especially hard selling its high-end pSeries servers. The results are showing with the company showing high double-digit growth and who knows might make a separate appearance on the table next year.
Battle Shifts to Smaller Screen
The battle of dominance has shifted from the big desktop screen to the smaller mobile one. Like in the case of desktop the battle lines are again drawn between the proprietary and open source companies. Thus, Microsoft, Apple, Nokia have made a dash to dominate the small screen, especially the smart phones. Another company that is in complete lead in that segment is Symbian, thanks to the avid support by Nokia.
Even so, companies like Palm, Research In Motion, and Ericsson are also moving vigorously toward their own mobile platform objectives. Last year, even Google joined the fray by forming a Linux-based open source alliance to make inroads into this mobile platform market.
Currently, Windows Mobile continues to lead the scene in India and has more than 35 + models including 20+ touch screen devices like Palm Treo 750, Motorola Q, HTC touch, HTC P3000, i-Mate JAMA 201, ASUS-Lamborghini ZX1 PDA, and others. With newer models arriving almost everyday into the market, it remains to be seen as to how long will Microsoft be able to hold the lead.
In the end, with the PC penetration constantly on the rise, all eyes are on the Indian market space. There have been numerous additions to Captain Ahabs club in India, like Ubuntu and others. But the big question is whether they will able to nail Microsoft, or will the giant continue to dominate, yet again? The coming year will probably give the answer.
Return to 123HelpMe.com