Even with the succession of Steve Ballmer as CEO in 2001 and Satya Nadella as CEO in 2014 , Microsoft continued to be a household name for personal computing, among other things. As we know, Microsoft products and services have ventured into other markets and further hopes to build success with their operating systems in industries such as: the gaming console industry through Xbox, as well as the tablet and smartphone industry— respectively through the...
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...em. In addition, the focus to make more personal computing addresses the threat of low PC sales projected by Gertner Inc. With market trends that push for more 2-in-1 systems, i.e. more efficiency and power for smartphones-- Microsoft’s Surface tablet line, will always manage to improve the computing power of its predecessor while preserving portability per its periodic release. In addition, in further improvement of those markets, Microsoft can also address their competition through more innovation for their technology throughout diversity in their Windows brand. What is most important is, overall, the corporate push to “empower every person and every organization on the planet to achieve more ,” is a vision that is not only reflective of the growth to come, but the success to follow. Certainly, nothing less expected for a company as iconic as Microsoft Corporation.
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