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... the fabric of our society and often overtakes non-virtual means as a way to express ourselves and communicate with others, and this is only fitting as efficiency, creativity and individuality are so integral to us. Media allows us to achieve new heights in these areas and perhaps test the seemingly limitless possibilities of language in new ways. Martin Heidegger suggests ‘technology is a way of revealing’, and one should interpret McLuhan’s assertions with this concept in mind. Technology reveals not only how we use language, but also how we can succeed without it in some areas, whilst still appreciating its intrinsic value. With so many mediums co-existing, overlapping and exerting varying influences upon their users, it is perhaps a testament to the English language that it can be strengthened by these changes and still hold its own in our ever-changing society.
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