Message And Medium Is Not The Message Essay

Message And Medium Is Not The Message Essay

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Indeed, relaying content through abbreviations can often portray undesirable or unintended messages. A similar effect can be seen when using language typical to one medium while using different medium, such as text-speak in emails. The latter is most fundamental in demonstrating how message and medium are linked, as each medium has an intrinsic set of expectations and conventions concerning vocabulary and punctuation. Umberto Eco argues ‘the medium is not the message; the message becomes what the receiver makes of it, applying to it his own codes of reception’, but if those codes have already been defined for him by social conventions surrounding that medium, then the message is predetermined somewhat. Whist abbreviations were popular when all texts had a 160 character-limit, with other applications such as iMessage and Wattsapp negating this, the need for extreme abbreviations and subsequent poor grammar is diminished. Those who text in 2016 as they did in 2006 are in danger of sending the message that they are out of touch and even immature. Tendencies have thus shifted away from avoiding correctness to embracing it, supporting McLuhan’s observation that ‘when the technology of a time is powerfully thrusting in one direction, wisdom way well call for a countervailing thrust.’ However, this is not to say that Standard English is completely accepted in texts, as social stigmas still exist surrounding punctuation. Binghamton University conducted a study where 126 undergraduates were showed two text exchanges where a person is invited to an event. Where the response of ‘sure’ was followed by a full stop, it was seen as insincere or fake. Thus perhaps it is right that language used in technology does not adhere strictly to formal ...


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... the fabric of our society and often overtakes non-virtual means as a way to express ourselves and communicate with others, and this is only fitting as efficiency, creativity and individuality are so integral to us. Media allows us to achieve new heights in these areas and perhaps test the seemingly limitless possibilities of language in new ways. Martin Heidegger suggests ‘technology is a way of revealing’, and one should interpret McLuhan’s assertions with this concept in mind. Technology reveals not only how we use language, but also how we can succeed without it in some areas, whilst still appreciating its intrinsic value. With so many mediums co-existing, overlapping and exerting varying influences upon their users, it is perhaps a testament to the English language that it can be strengthened by these changes and still hold its own in our ever-changing society.

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Message And Medium Is Not The Message Essay

- Indeed, relaying content through abbreviations can often portray undesirable or unintended messages. A similar effect can be seen when using language typical to one medium while using different medium, such as text-speak in emails. The latter is most fundamental in demonstrating how message and medium are linked, as each medium has an intrinsic set of expectations and conventions concerning vocabulary and punctuation. Umberto Eco argues ‘the medium is not the message; the message becomes what the receiver makes of it, applying to it his own codes of reception’, but if those codes have already been defined for him by social conventions surrounding that medium, then the message is predetermin...   [tags: English language, Lingua franca, Mass media]

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