Essay about Mercedes Benz : An Automobile Company

Essay about Mercedes Benz : An Automobile Company

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Mercedes Benz
Mercedes company was founded in 1926. It’s a german automobile company. Company was founded by Karl benz. Mercedes has established itself as a premium carmaker. It has created a niche market as it target the premium buyers only. Only few percent of people around the world can buy it. The company has many competitors like Bmw, Audi, Jaguar, Land rover, Volvo. But company has established itself as for business or first class only. Company has won many awards like car of the year for many years in a row for its cars like S class and Amg editions of Slk class & sports cars like Slr class which are made with carbon fibre only.
One of the cars they offer are C class saloon which target the people which can afford to buy cars worth rs 30-45 lakhs. It has always been a star for Mercedes as it sold in millions and help gain market share for Mercedes. Recently it has been given a facelift for 2015-2016 and it has taken the industry by storm as it became car of the year 2015 all over the world.
The 2015 Mercedes-Benz C-Class is already taking the lead in sales and positions the brand to take the lead in luxury car sales.
Mercedes-Benz C-Class: The 2015 World Car of the year in India. The car looks like a mini S-Class

Mercedes has a goal to overtake Audi and BMW to be the number one luxury brand in the world by the end of the decade. The new 2015 C-Class has just been launched here in the U.S. and the luxury sedan is already leading the brand in sales. Mercedes-Benz USA reported its highest sales month of the year with 28,593 vehicles sold and the new C-Class is helping in a big way.

MBUSA reports that October sales were led by the C-Class, which entered a new gener...


... middle of paper ...


... drove the C-Class, not the made-in-India model but the CBU import. However, the difference between both the models is minimal.
Parameters such as the engine, transmission and steering characteristics are adjusted according to the selected mode.
Comfort: It is the standard setting.
Eco: The car keeps fuel consumption as low as possible.
Sport: There is spontaneous throttle response.
Sport+: Sportiness is further enhanced.
Individual: Parameters can be varied as required by you.

When the C-Class CBU model was launched, some quarters criticised it for its relatively high sticker price—even though the car was the most equipped in the segment. The made-in-India C-Class, with a price of Rs 40.9 lakh for the petrol and Rs 37.9 lakh for the diesel, corrects that to an extent. The luxury and the upmarket experience the new C-Class offers you, at the price, is well worth it.

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