Print Media In Advertising

MEDIAS IN ADVERTISING:

Advertising is basically for giving information about products and services to consumers. For a layman, all advertising belongs to one category. However, it is not so. Advertising can be classified into different categories on the basis of area coverage, audience, media, and functions and so on. Product advertising, service advertising, financial advertising and so on are also the types of advertising though the basic purpose of all types is identical that is information and persuasion of consumers. Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Every major medium is used to deliver these messages,

Newspaper and magazines are two important print media used extensively for advertising purpose. Even direct mail advertising can be classified as print media. This media has now acquired more importance due to increase in the number and pages of newspapers and magazines and also due to improvement in the quality of paper and printing technology used for communicating advertising message. Print media are useful for indoor advertising. Print media is the most widely used medium of advertisement used by corporate, households, manufactures, wholesalers, banks, financial institutions, automobile industry and many more. This medium of advertisement gives the advertiser the flexibility to select his target audience, his area of advertisement, his budget and the timings the ads have to be

These can be dedicated vehicles built solely for carrying advertisements along routes pre selected by clients, or they can be specially-equipped cargo trucks. The billboards are often lighted; some being backlit, and others employing spotlights. Some billboard displays are static, while others change; for example, continuously or periodically rotating among a set of advertisements. Mobile displays are used for various situations in metropolitan areas throughout the world, including: Target advertising, One-day, and long-term campaigns, Conventions, Sporting events, Store openings and similar promotional events, Big advertisements from smaller companies,