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media influence on public perception
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More so than any other aspects of modern life, the mass media determines the public opinions on issues in the United States and around the world. Many different forms of media exist in developed nations along with many assessments about each of these innovations and their respective impacts on society. As with all sociological issues, there exist four major divisions of perspective: the interactionalist, functionalist, feminist, and conflict theorists. Each of these groups shares a few opinion connections with the others but all employ their own unequivocal views which establish them distinctly from one another. From Johannes Gutenberg's printing press ushering in the Renaissance to Timothy Berners-Lee's—the MIT professor often credited with the invention of the Internet—proposal of the World Wide Web bringing about the modern technological age, media's impact remains undeniable; major developments in media tend to set in motion some of the most drastic changes in lifestyles. However, a problem with media technologies arises from an inability to preëmptively recognize their full potential and possible misuse in the future. A major concern to interactionalist theorists derives from the selective exposure, or underutilization of these innovations by those who care only to know a minuscule amount of information about specific subjects. This dilemma often leads to the deprivation of one's potential proficiency about a topic despite a belief that they acquired all necessary knowledge. A problem occurs when one's lack of information leads one to become less tolerant of others. Conversely, interactionalists view television optimistically when used as a social networking device, particularly when a group of friends or family con... ... middle of paper ... ...d their effects on listeners, the more violent lyrics—even if presented in seemingly non-violent style—tended to lead to increased violent cognitions in the listener. One could draw ties between the interactionalists' predicament of selective exposure and the findings of cases similar to this. A problem faced by conflict theorists, construction of reality, rears its head in a study by Ward published in 2004 in which the results show black students' negative mental reaction to the misrepresentation and underrepresentation of blacks in the media. Specifically when viewing sports and music videos did the adolescents show a negative self-esteem. Theoretically, the reason these particular programs impact the self-esteem of the students so negatively comes from the achieved status of the musician or athlete through what would appear on the surface to be minimal effort.
Burgess has multiple publications related to the effect of stereotypes in music videos. She is a psychology professor at Southwestern Oklahoma State University, which shows her solid background information about humans’ reactions, behavior, and attitudes. The article’s language is scholarly and academic, which helps the viewers in easily understanding the material. In addition, the article is highly organized with a clear and systemized presentation of the information gathered. All references were properly cited. Thus, there was a proper confirmation for the authors’ assertions. This source is highly relevant to my thesis since it directly examines the effects of media’s portrayal on promoting violence against women. It is distinguished from other sources because it tests the exposure effects by multiple criteria.
The Mass Media is a unique feature of modern society; its development has accompanied an increase in the magnitude and complexity of societal actions and engagements, rapid social change, technological innovation, rising personal income and standard of living and the decline of some traditional forms of control and authority.
Morrison, Brent. “Violent Rap Lyrics Can Encourage Violent Behavior.” Popular Culture. Ed. John Woodward, Farmington Hills, MI: Thompson Gale, 2005. 138-140.
Television is a vital source from which most Americans receive information. News and media delegates on television have abused theirs powers over society through the airing of appealing news shows that misinform the public. Through literary research and experimentation, it has been proven that people's perception of reality has been altered by the information they receive from such programs. Manipulation, misinterpretation, word arrangement, picture placement and timing are all factors and tricks that play a major role in the case. Research, experimentation, and actual media coverage has pinpointed actual methods used for deceptive advertising. Television influences society in many ways. People are easily swayed to accept a belief that they may not normally have unless expressed on television, since many people think that everything they hear on television is true. This, however, is not always the case. It has been observed that over the past twenty to thirty years, normal social behavior, even actual life roles of men and women and media, regulatory policies have all been altered (Browne 1998). Media has changed with time, along with quality and respectability. Many Americans receive and accept false information that is merely used as an attention grabber that better the show's ratings and popularity. Many magazines and Journal reviews have periodically discussed the "muckraking" that many tabloid shows rely on to draw in their viewers. This involves sensationalizing a story to make it more interesting, therefore increasing the interest of the audience. "Along the way, all sorts of scandalous substance and goofy tricks appear, but not much mystery in the logic," (Garnson 1997). People often know that these shows aim to deceive them, but still accept the information as truth. Many times, people have strong opinions on certain topics. Yet, when they are exposed to the other side of the argument, they may be likely to agree with the opposite view. As Leon Festinger said, "If I chose to do it (or say it), I must believe in it," (Myers 1997). This is an example of Festinger's cognitive dissonance theory, which pertains to acting contrary to our beliefs. Television influences many people to change their original beliefs. It has the viewers think that the majority of other people hold the contrary idea. Once these views are presented, people have the option to hol...
Music, a popular outlet amongst the teen community for exploring emotions and blowing off steam. Times have changed, and the way music and lyrics are perceived has developed in a violent fashion. According to new studies, that have occurred, violent music lyrics increase aggressive thoughts and feelings. I chose this topic because music is such an influential part of our lives that it often dictates the mood we seize to exist in. If violent thoughts occur, what can come of it?
Violent song lyrics increase negative emotions and thoughts that can lead to aggression, according to a study published in the May issue of the Journal of Personality and Social Psychology (Vol. 84, No. 5) [1]. Western Connecticut state university student Eliana Tropeano did a study examining the effects of watching violent rap videos. Tropeanos’ experiment found that videos containing violent lyrics, and degrading behaviors made the individual feel and conduct themselves in a more aggressive manner. The effects of how music provokes violence has been examined by many, this is due to the amount of people listening to music every day. Research has proven that exposure to such violence through the media heightens the youths chances of having similar aggressive thoughts and behaviors. In 1986 N.W.A released their first debut album introducing more explicit lyrics and violent destructive images in their videos such as “F—Tha Police”. This pushed other west coast rappers to begin u...
As Americans we take pride in our liberating government. But, it is essential to ask how much we, the general public, know about our democracy. Because of the representative structure of our government, it is in our best interest to remain as knowledgeable as possible about political affairs so that we can play an active role in our democracy by voting for candidates and issues. The media, which includes print, television, and the internet, is our primary link to political events and issues. (For the purposes of this essay only print and television will be considered.) Therefore, in order to assess the success of our democracy it is necessary to assess the soundness of our media. We are lucky enough to have a media, in theory, free from government influences because of our rights to freedom of press and freedom of speech, but we are still subject to the media’s interpretation and presentation of politics, as is the danger when depending on any source for information. So, we must address how the media informs us; how successful it is at doing so; and how we should respond to it.
The Role of Media in the Society Media has always played a huge role in our society. For a long time media is one of the methods of controlling people and leisure. In In ancient times when there was no newspapers and television, people used literature as a source of information, some books like "the Iliad", and different stories about great kings, shows those people the information about them, and how they are used. Nowadays, media is one of the main parts of our lives and our society, because we use word media, to combine all. sources of information to be used.
Unquestionably the media being newspapers, internet, radio and television, influence society. They can affect, have affected and will continue to affect the progression of life in this nation and around the world, as electronic technology continues to be the chosen mode of communication for a whole generation, offering direct, often anonymous influential information.
In our democratic society, mass media is the driving force of public opinion. Media sources such as Internet, newspaper, news-broadcasts, etc, play significant roles in shaping a person’s understanding and perception about the events occurred in our daily lives. But how much influence does the mass media poses on our opinion? Guaranteed by the First Amendment in American Constitution, the media will always be there to inform us about the different events or issues they feel are important for the public. The media constantly bombards us with news, advertisements, etc, wher...
The media is everywhere and takes up a great deal of people’s everyday lives. People depend on the media to provide them with information that would otherwise be hard to get. The people of society also use the media to communicate with friends, family, and people from all around the world. Also, the media serves as a means for entertainment. Businesses use the media as a way to advertise their products. The media affects society in many different ways; such as, businesses use the media to promote their products, the media effects communication, and the media affects body image and behavior of people in society.
Media technologies are becoming an important aspect of today’s society. Each and every day, people interact with media of many different forms. Media is commonly defined as being a channel of communication. Radio, newspapers, and television are all examples of media. It is impossible to assume that media is made up of completely unbiased information and that the media companies do not impose their own control upon the information being supplied to media users. Since many people use media very frequently, it is obvious to assume that it has affects on people. According to the text book Media Now, "media effects are changes in knowledge, attitude, or behavior that result from exposure to the mass media," (386). This leaves us with many unanswered questions about media and its influences. This paper will look at how the effects of media are determined and explore the main affects on today’s society - violence, prejudice, and sexual behavior.
Social Scientists say that the average American watches too much television and plays too many video games. I would agree with this, because in high school that is all I did, but not so much for me anymore. Back when I was in high school that is all I did. Watch television, play Nintendo, hang out with my friends. However, now that I am in college, I have had to change my ways. It helps a lot that I don't have either one of those in my dorms.
The mass media has played a key role in shaping people’s lives. The modern society’s use of mass media including TV, radio, newspaper, as well as print media has largely influenced people’s ideas regarding themselves and the society at large. This is evident from their behavior towards themselves and their community as well as their treatment of the environment. While some experts believe that the media is to blame for most of the negative behavioral traits among the active members of society, the majority agree that the media makes people understand and develop a positive sense of association with their society within which they live, making it easy for them to identify and get their role in it.
The Mass Media has had a greater in influence on modern culture than either education or history.