The Media's Dirty Little Secrets: Media, Advertising, Teenagers, and Sexuality

The Media's Dirty Little Secrets: Media, Advertising, Teenagers, and Sexuality

Length: 1439 words (4.1 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

The media plays an increasing role in any young person’s life, but it is especially important to teens in their high school years. Research has demonstrated that teenagers “voice concerns and attitudes that echo themes common in media messages, and that they behave in ways that reflect media content” (Feldman 245). The concern is that the sexually suggestive media is the reason for the increase of sexual activity among high school teens. The media messages that are known to increase a teenagers’ sexual behavior come from all different angles, such as sexually explicit music lyrics to the “sex sells” philosophy of countless main stream commercials.
“Teens typically spend about 6 to 8 hours of their time awake [each day] with some type of media” (Overmier 1) and out of that time, they spend from 2 to 4 hours watching television programs. Two to four hours of their time seems like nothing compared to all the other time in the day, so how much harm could their favorite television shows do? “Sexually related talk and behavior occurs from eight to ten times per hour in prime-time programming” (Brown, Steele, and Walsh-Childers 60) and that is without counting all those sexually suggestive commercials during the breaks.
In January 2000, when the Mercedes Benz company was advertising to sell their new E-Class 4Matic car model, their commercial did not show the television viewers any of the innovative features of the car. Instead, Mercedes displayed a woman beginning to have sex with her lover as she told him that she was not expecting her husband in such horrible weather, and then showing her husband driving in the terrible weather to his mistress’s house. In a recent study, a teen named Arizona said that high schoolers let themselves...


... middle of paper ...


...ual activity, there are teens who are easily “seduced and model their developing sexual lives on the frequently unhealthy sexual media content they consume” (Brown, Steele, and Walsh-Childers 18). Teenagers look up to the people in the media as role models, and if their role models are going around as if sex was an everyday thing, they will think sex is something they should partake in. If “16 percent of female and 12 percent of male [teens] had sex four or more times in the past month” (Abma 1), what can be expected in the next month as high school teens use more and more media and the media continues to be sexual? The fact of the matter is that “teens with the highest level of sexual content exposure are 2.2 times more likely to have initiated sexual intercourse” (Lagorio) than other high school adolescents with little to no exposure to the sexual media content.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Comparing Catherine MacKinnon's Not A Moral Issue and Sallie Tisdale’s Talk Dirty to Me

- Comparing Catherine MacKinnon's Not A Moral Issue and Sallie Tisdale’s Talk Dirty to Me Professor’s Comment: This powerful essay contrasts the views of two feminist, Catherine MacKinnon and Sallie Tisdale, each of which perceives pornography in widely divergent ways. While MacKinnon's 'Not A Moral Issue' explains the adverse impacts of pornography to women and society as a whole, Tisdale's 'Talk Dirty to Me: An Intimate Philosophy of Sex' is receptive to pornography despite these adverse impacts, suggesting in fact that the solution to the problems associated with pornography is a greater role of women in production of that pornography....   [tags: Argumentative Persuasive Argument Essays]

Powerful Essays
1705 words (4.9 pages)

Essay on The Impact of Mass Media Advertising on Society

- In a culture that relentlessly promotes avarice and excess as the good life, consumerism is essentially expected. Numerous billboards, posters, flyers and spam mail commercializing products on a daily basis could prove it. Cutting edge technology also allows advertisements be experienced through the use of mass medium and it is nearly impossible to escape the invasion of advertising. Continuous exposure to advertisements has indeed impacted numerous consumers, in which most of them are unaware to the situation and companies are taking advantage of this by allocating big budget to improve and develop advertisements solely to persuade consumer’s preferences toward their brand or product....   [tags: mass media, advertisements, advertising]

Powerful Essays
962 words (2.7 pages)

Essay on Sexuality in Advertising

- Sex is everywhere you turn. Victoria’s Secret is notorious for their ads that plaster billboards and the sides of buildings, featuring scantily-clad women suggesting an obvious sexual air. The bags you receive at Abercrombie feature half-dressed models, often two of which may be kissing or touching one another. These sexual images are far too present in the every day lives of young children, much younger than what used to be acceptable. Aside from this moral questionability, ads such as these often contain images of unrealistic body types, which exploit insecurity to make consumers use their product, the result of which can be dangerous to mental and physical health....   [tags: Advertising, argumentative, persuasive, morality]

Powerful Essays
1346 words (3.8 pages)

Essay about The Impact Of New Media On The Advertising Industry

- ... New media has given consumers a voice, and that has made their concerns known throughout the advertising world, and have provided feedback throughout numerous new media channels, which has significantly impacted the current advertising business model. In the beginning, new media excited advertisers due to the emerging popularity of the Internet, and the beginnings of search engines like AOL and Yahoo. These search engines showed advertisers that there was an uncharted territory for advertisers to take advantage of in mass media....   [tags: Advertising, Mass media, Online advertising]

Powerful Essays
1383 words (4 pages)

Connection Between Media, Advertising and Self Image Essay

- The connection between media, advertising, and self image has always been around. Be it the idea of being as skinny as the model on TV, or just drinking name brand Coke to be “cool”. Being like the model usually causes more problems than a simple Coke, but it all happens. The model on TV usually affects people in the way that the men or women may want to be tanned, skinny, strong, or all around good looking. The effects of Coke may only have a person have a different label on their drink to afford it....   [tags: Adverstising]

Powerful Essays
514 words (1.5 pages)

Essay on The Portrayal of Sexuality in the Media

- The media is a large part of our everyday lives; everywhere we go we can find a source of media. It influences our thoughts, feelings and behaviours every day as it is a huge influence in today’s society. Society heavily relies on the media to show them what is in the norm and what is going on in the world. The media also serves as another way to display the normative of the society. Sexuality is a big part in the media and what is appropriate sexuality. The media negatively affects the people who do not fit society’s ideal normative....   [tags: classification of sexuality]

Powerful Essays
1814 words (5.2 pages)

Sexism in Advertising and General Media Essay

- From TV commercials and product placement to billboards and posters, thousands of advertisements bombard the average American every day. To be effective, an ad must attract the consumer’s attention, maintain the public’s interest, create or stimulate desire, and create a call for action. These advertisements can be small enough to fit on a three-inch screen or large enough to cover the side of a building. But no matter what the size, in this world of ever-shrinking attention spans and patience levels, ads have to be efficient in portraying their ideas....   [tags: Advertising]

Powerful Essays
912 words (2.6 pages)

Essay on The Influence of Mass Media Advertising on Consumer Behavior

- The advertising industry is a multi-billion dollar industry in the United States. Companies compete against each other and allocate big budget to improve and promote advertisements solely to persuade consumer’s preferences toward their brand or product. Advertisers construct a sense of synonymy to brands and products while influencing consumer’s settled way of thinking or feeling about the brand or product, typically one that is reflected in a person’s behavior. The purpose of advertising itself is to persuade audience (viewers, readers, or listeners) to take some action with respect to products, ideas, or services (Curtis, 2012)....   [tags: Media Advertising Essays]

Powerful Essays
1336 words (3.8 pages)

Essay Teenage Sexuality And Media Practice

- Arielle Massiah SW 7300 Sunday, March 29, 2015 Article Critique Teenage Sexuality and Media Practice: Factoring in the Influences of Family, Friends, and School Jeanne Rogge Steele   Literature Review and Theoretical/ Conceptual Framework The social problem that the research addresses is the outrageously high rate of unprotected teenage sexual engagement and encounters. The problem was made apparent due to a survey that disclosed that not only had “three quarters of the 2,439 participants engage in sexual intercourse by their senior year, half of the participants reported that they did not use condoms and one third of the population failed to allocate the use of birth control at...   [tags: Human sexuality, Human sexual behavior]

Powerful Essays
1279 words (3.7 pages)

Essay about The Effects of Advertising and Media on Society

- The Effects of Advertising and Media on Society Advertising is an important social phenomenon. It both stimulates consumption, economic activity models, life-styles and a certain value orientation. Consumers are confronted with extensive daily doses of advertising in multiple media. With the continual attack of marketing media, it is presumable that it will affect our individualism and society as a whole. Consumer minds' can be changed, opinions molded. Images of men influence the gender role attitudes that men express soon after exposure to the images....   [tags: Advertising Advertisements Media Essays]

Powerful Essays
1824 words (5.2 pages)