... middle of paper ...
...ely available and accessible from everywhere. New media has introduced innovative platforms and ways to consume media products, they have been embedded into our social context that we are unaware of the different ways we are constantly relying on technology. This leads us to call for more contemporary studies towards new media audiences for a more in-depth analysis and how they have merged the different contexts of media consumption.
Becker L.B and Schoenbach K (1989) Audience Responses to Media Diversification, Lawrence Erlbaum Associates Inc.
Lemish D (1982) The Rules of Viewing Television in Public Spaces, HeinOnline
Morely D (1992) Television Audiences and Cultural Studies, London: Routledge
Schroder K et al. (2003) Researching Audiences, Hodder Arnold
Seiter E (1999) Television and New Media Audiences, Oxford University Press
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