Media finds its central role in the democratic debate in providing information, analysis, and a diversity of perspectives to the public. In recent years, with what is known as a media revolution, the amount of telecommunication outlets has increased dramatically. Often called “a product of healthy market competition,” the media revolution has theoretically expanded the public’s access to a multitude of facts, opinions, and general information (Miroff, et al. 2015). However, with a closer look at the outlets, it is easy to see that the concentration of ownership in the media prevents free market competition despite increased outlet numbers. In fact, all media outlets are controlled by a small number of large corporations—about twenty—that subsequently control what we see, hear, and read across media platforms (Miroff et. al. 207). The authors of The Democratic Debate: American Politics in an Age of Change, note that, “it is entirely possible […] to watch a hundred channels and still encounter a filtered reality that […] doesn’t get around to airing politic[s]” (Miroff et. al. 207). Consequently, freedom of choice in media outlets is closer to an illusion than an actual reality.
When it comes to campaigns, the media concentration of today presen...
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...itical discourse. Media concentration allows news reporters to fall victim to source bias, commercial impulse, and pack journalism. Together, all three of the aforementioned factors become known as horse race journalism, a cause for great concern in campaign media. In complying with horse race journalism, media outlets exclude third party candidates, reinforce the idea that politics is merely a game, and dismiss issues that directly affect voters and their day to day lives. Through horse race journalism, the media is mobilized in impeding an active form of the democratic debate in American politics. Even across the wide range of human values and beliefs, it is easy to see that campaign media coverage must be changed, if not for us, then for our children. It is imperative that we discern the flaws of the media and follow our civic duty to demand better media coverage.
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