Media 's Impact On The Media Essay

Media 's Impact On The Media Essay

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The media landscape has evolved tremendously over the decades. It was initially sought by the framers as a mechanism for political leaders to communicate with each other. Now, media is seen as a means of entertainment and for people to know what is going on around them. The basic roles of the media are; being a watchdog; where the media examines thoroughly government actions, informs the majority of any issues in electoral choices and any public policies. Infotainment is a mixture of informational, news surrounded with entertainment. Narrowcasting refers to targeting only certain ideologies and culture. While some critics may state the positive or negative side to Infotainment and Narrowcasting, both have served their purpose in keeping citizens aware and participating in their government and politics.
Infotainment involves broadcasting material that contains actual informative news with entertainment. Infotainment is known as the scandal place, due to its sources being entertainment, and prioritizing on ideological conflict. The whole point of broadcasting is aimed to keep people entertained and also serves as a means to pay for the company’s service since long segmented reports can become very expensive. Different types of news outlets that provide infotainment are comedy news shows like The Daily Show (using newsworthy stories to ridicule and performing skits to get a point across) or The Colbert Report(political conservative views), and YouTube. Politicians use infotainment for larger audiences and draw attention to major issues in a way that people will watch. Infotainment allows opinions that provide more sides of a story to be heard. Also, many of these infotainment outlets draw young people for an attitude change.
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...people’s views to what they think is important. Reporters and government officials tend to have a mutual relationship, were one benefits from the other. News can also be largely based on what public officials might say. For example, Washington Post and New York Times, nearly three quarters of their news come from officials.
Undoubtedly, the mass media has grown rapidly in the past decades. The way one used to retrieve information has revolutionized ones thinking. While, the media may be providing for faster instantaneous news, it can also be falsifying information and leaving out the most important details. With the end result being, that Infotainment has provided different outlets for information and enjoyment, but has also put the watchdog role at risk. Narrowcasting has kept some on their feet but there still needs to be a solid way of portraying politics today.

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