In my opinion, I think that the proposed Facebook media plan was genius and perfect for the UnMe Jeans brand. The fictional character proposed, Sasha, would add to the brand’s identity. Brand mascots are known to take the role of the ‘spokesperson’ with their own Facebook pages. Brand mascot Facebook pages allow the brand to interact with its customers in a way that is more appealing than directly through the brand’s page. Brand mascots can also help to build relationships and amplify emotional connections (Clements, 2013). UnMe Jean’s target market were women of ages 12 to 24 that tended to be social and taste leaders in their schools and communities (Steenburgh & Avery, 2011). When reading this case study on UnMe Jeans, I started to recall …show more content…
By 2006, 61% of teens, 80% of young adults (18–21), and 29% of adults over 18 were using social networking sites. Also, social networking sites had higher page views per person and longer surf times than other types of websites (Steenburgh & Avery, 2011). If UnMe Jeans pursued the Facebook media plan, it would allow them to target the largest audience in one of the fastest growing social media …show more content…
The company can gather candidates either by holding a contest or scouting out social media users. Within my own social media usage, specially Instagram, there are many ordinary people that are brand ambassadors. This can be seen within the health and fitness users that are sponsored by brands such as Nike, Puma, and Premier Protein. UnME Jeans can use social media to their advantage by creating a brand ambassador program. These young women would post pictures, videos, and comments about the brand creating brand awareness. This is a cost effective way of marketing a
According to Nair (2011), “The social media property on the web is exploding and fast becoming a necessary part of the arsenal of any organization. It took 38 years for the radio to attract 50 million listeners, and 13 years for television to gain the attention of 50 million viewers. The Internet took only four years to attract 50 million participants, and Facebook reached 50 million participants in only one-and-a-half years. Facebook, which was originally designed for Harvard students and launched in 2004, has become a phenomenal example of social engagement. By 2009, Facebook had already achieved 100 million monthly active users covering age groups from 13 to 65; by the end of 2010, there were more than 500 million users. (p. 46) With so many people connected through social media and since businesses are dependent on people to thrive, they have been impacted both positively and negatively.
Of course most companies have advertising and communication experts that are taking control of their media presence but for the most part we feel that their messages are coming from the heart of their company whether that be the owners or the ceo. We believe that is trying to reach all consumers that are 18 and older. Because it is not a company that sells a specific product, Target sells everything anyone could need from clothes and shoes to coffee and televisions they have everything. This kind of product line up makes it so that target does not have to have specific group of consumers that they are reaching for its almost limitless. Companies like these however need to constantly be researching and looking into consumer responses and polls to see what kind of advertisements and social media sites are working the best for them. Theirs many ways of doing this with sites like survey monkey, Typeform, and Survata. There are even apps for your smartphones to get research information like Personapp. With Personapp, you can create quick and informal profiles for the different personas you’ve developed among your audience. After setting a name, title, and image for the persona, you can add in personal details like behaviors, demographics, and needs/goals. Taget
Many people think that personal branding is meant for celebrities, yet each and every one of us is a brand in his/her own personal right. It is through personal branding, that we successfully market ourselves to others. As a brand, we can leverage the same strategies that make these celebrities or corporate brands appeal to others. We can build brand equity just like they do.
Blogs, digital portfolios and CV’s are some of the ways to gain identity exposure. A personal brand-building course from Udemy offers lectures explaining how to get the most out of each of the media platforms, such as, Snapchat, Instagram, YouTube and Twitter. Those are just a few of many, but the course also explains how to be the first on emerging platforms. Because technology is frequently changing, keeping up with trends is important to online presence.
Nike is one of the most influential businesses in the world today. According to Forbes.com, Nike is the twenty-fourth most valuable brands in the world and it carries over in the way they advertise. The popular swoosh sells itself, but the media plays a valuable role in how they get their message to the public. When analyzing a few print advertisements, we see how the messages are communicated and how the media interprets what the advertisement means.
In dealing with New Balance’s weakness in the area of marketing it would be beneficial for the company to find a celebrity to endorse their product line. New Balance has always been against celebrity endorsements which emphasize fashion trends and sway potential customers more by popular personalities than by performance and function. This has severely limited the company’s ability to reach the same kind of global awareness as its competitors. New Balance should find a serious, yet well known athlete who holds to the same kind of ideals as the company, to endorse their brand. This will create the type of brand recognition that they need in order to stay competitive.
Social Media began affecting our communication and relationships as early as 1969 when the first internet service provider become available to U.S. universities. In 2002, Friendster, the first social media website available to the U.S. was created and gained over 3 million members in just over 3 months. One year later, MySpace launched. In 2004, Mark Zuckerberg, a 24-year-old Harvard student, created Facebook, an online social networking service. This service was originally a way for students to interact. Today it is the world’s largest social networking service and allows over a billion users to connect though posting photos, sharing links, and comments which all appear on a “News Feed” that blasts out this information to all your virtual friends. For the current generation, this new way of communication is facilitating the act of never losing contact with anyone they have ever met. It also allows anyone on this platform to create new relationships with people they are interested in connecting with via internet.
In the world of advertising, there are various appeals that can be used to describe one’s advertisement. For example, Snickers commercials are known for incorporating some kind of celebrity such as Betty White or Robin Williams. When considering Reese’s, a large majority of their commercials do not even have a single human-being present in them. When having celebrities in the commercial, it can aid in grabbing the attention of the audience in order to persuade them to make a purchase of that particular product. Another tactic that Snickers uses is the need for affiliation. The need for affiliation plays into the relationships of one’s life, whether it be a friendship, courtship, or just feeling as though you are a part of a larger group in general (Fowles 78). The Snicker’s commercials usually convey someone that is not at their normal standard and in order to fit back into their r...
As the world revolves, there are a lot of changes that happens in the world. For example, in terms of technology, there are a lot of improvements already. Back then, for example, features of mobile phones were only call and text. But more ideas have been developed and people have started to think about how to improve some things so that they can attract more consumers. The result is there are now more, in this case, high-tech phones with carious incredible features such as access to social media, hi-quality camera’s ability to upload to and download from the Internet, e-readers, and video calls for quicker and easier communication.
The developmental stages of a successful campaign help to establish the product in the audience’s mind or consciousness. The stages of the Nike campaign can be described by using the Yale Five-Stage Developmental Model. Yale researchers developed this model while observing the growth of national identity. The first stage of this model is identification. Our text states that “Many products and causes develop a graphic symbol or logotype to create identification in the audience’s mind” (p. 264, Larson). The logo Nike is most famous for is “The Swoosh.” This is the term given to the symbol of winged victory that appears on Nike products. “The design of the swoosh logo was inspired by the wing from the Greek goddess Nike” (p. 3, http://shrike.depaul.edu /~mcoscino/word.html). The Nike logo’s presence can be noted in almost every aspect of the athletic world.
...roduct brands for both good and bad experience to broadcast to the world. When firm understand the co-creation, and then adapted with social network to communicate with their consumers and tapping into the creativity of their biggest fan. For instant, Coca-Cola has created the campaign fan first interaction from approaching to problems with popular Facebook fan page created by two Coke fans. Coca-Cola Company had been encouraging their fans by created campaign ‘Share a Coke’. The fan that wins the prizes will receive a can of Coke with a friend’s name on it (Ekaterina Walter, 2012).
It’s not only about being able to communicate your brand in person, but online as. Jim Joseph, author of Build Your Personal Brand on Social Media, Moment by Moment, states “Personal branding is merely a way of selling yourself, and it’s never been more important, thanks to social media. Social media has given us a platform to broadcast our personal messaging to accomplish our goals. Every post you write contributes to people’s perceptions of your personal brand” (Joseph, 2014, p.4-5). It is crucial to monitor any mention of your brand or name on the web regularly, as it could have negative influence on your reputation.
It mirrors how we are increasingly becoming an entrepreneurial society each day. Companies nowadays market and promote their products with ease. If you log into instagram you will find posted photos of various products or logos of different brand names. Survey has shown that an approximated 40% of brands use instagram for marketing (social media examiner, 2014).
Did you remember to tell your cousin happy birthday on Facebook? Do you know how many people liked your latest picture on instagram? Or how many retweets did you get on your totally relatable and borderline inspirational tweet? As of January 2014, 74% of online adults use social networking sites (Rainie). Also more than 9 out of 10 American teenagers use social media(Blaszczak). Because of social networking we are becoming more connected than ever before. Important information can spread faster than wildfire, and we now have the ability to have friends and relationships all over the world. With the ability to communicate and interact with anyone at our fingertips what could go wrong? Well...lots of things.
Twitter, Instagram, Tumblr, Pinterest. These are only a few of the websites that have become omnipresent in the typical teenager’s life. First launched in 2004, Facebook seemed like the perfect means to connect with old friends and take part in organizations. Eleven years later, the social media industry has snowballed from its original purpose of simply a network for interaction. Most likely launched by the incredible popularity of Facebook, other networks have popped up. According to The Huffington Post, 71% of teenagers engage in more multiple social media networks, 24% of these teenagers admit to checking social media almost constantly. Scrolling, posting, and liking are actions