News media is a powerful object that shapes the culture of which we live in. Sociology examines in depth, the subject of news media, and how they are biased in structure. Large media outlets have the power to report any event happening in the world right now. This does not mean that they will report on every important issue in the world right now. Media outlets are often unreliable in the content they report, and do not report every important topic. News media corporations are very corrupt in the way they report, often not showing the full news story or an altered version of the story to get more views. Most people may think that the news stories that are covered are the full stories and trust what the reports say, but that is not the …show more content…
Female athletes did not get much coverage in the televised news sports coverage. The coverage between Network News and SportsCenter of airtime devoted to women’s sports totals 1.6%. Sports media does not cover many women’s sports, and if they are covered, it is basketball, the most speculated womaen’s sport. When comparing the WNBA to the NBA, the WNBA has had 8 stories air between 2 months, and the NBA had 81 stories air in the same two months. This shows that the most popular women’s sport does not come close to equaling the one of the two most popular men’s sports. Statistics show how much time the scrolling text bars at screen bottoms focus on women’s sports. This ranges from 2.7% to 4.6% of the total ticker time in a 2009 statistic. Men’s sports are always shown in the lead for these scrolling text bars with coverage 94.6% to 96.4% of the time. Sec is not the only thing that determines if a sport is going to be aired on news networks. On ESPN’s Sports Center a statistic shows that 5.6% of reported sports cover men’s golf. There are also nineteen other men’s sports that are covered less than 5.6% of the time. The content of the stories covered in women’s sports are often sexist. They can be portrayed as objects of ridicule or “gag-stories” are covered. These sexualized gag-stories include a “Make-The-Putt Bra” that was aired on KNBC. This twenty-four second long story features a bra …show more content…
MMA fighting is a highly speculated sport in the united states that is often depicted as a very violent sport by media. The media uses a perception of one or two athletes to determine the interest in the sport. By providing the population with news stories regarding one or two of the best fighters in the league, that particular sport gains a lot more views and more views of the news as well. The audience wants to hear about all the violence of the sport, not the techniques used, how hard the athletes trained or their personal lives. The UFC and MMA are sports in which are only watched by many to see the violent nature and because it is easy to watch as many do not understand the concept of the fighting. The viewers like to see who wins and the battle scars of the losing opponent. The media is not interested in the point system or the strategic fights, but they are interested in the bloody nature of men fighting. Media bias is shown in this case because the media does not show the sport accurately, rather just the violence and subjectivity that can attract more viewers
Lopiano and Sommers agree that the amount of media coverage female athletes receive compared to male athletes indicates that female athletes are less valid. Lopiano and Sommers both point out that the media tends to highlight female athletes in action only during major events. Fortunately, for the male athletes, the tendency is different because no matter what time of the year it is, male events are always airing on the television. The media only decides to highlight events such as the National College Athletic Association (NCAA) women’s basketball Final Four, Olympics, and World Cup soccer. Since the Olympic games and World Cup occurs every four years, the Final Four also known as the semi-final round are the rare eve...
The media takes a biased approach on the news that they cover, giving their audience an incomplete view of what had actually happened in a story. Most people believe that they are not “being propagandized or being in some way manipulated” into thinking a certain way or hearing certain “truths” told by their favorite media outlets (Greenwald 827). In reality, everyone is susceptible to suggestion as emphasized in the article “Limiting Democracy: The American Media’s World View, and Ours.” The
In “Reporting the News” by George C. Edwards III, Martin P. Wattenberg, and Robert L. Lineberry, the main idea is how the media determines what to air, where to get said stories that will air, how the media presents the news, and the medias effect on the general public. “Reporting The News” is a very strong and detailed article. The authors’ purpose is to inform the readers of what goes on in the news media. This can be inferred by the authors’ tone. The authors’ overall tone is critical of the topics that are covered. The tone can be determined by the authors’ strong use of transitions, specific examples, and phrases or words that indicate analysis. To summarize, first, the authors’ indicate that the media chooses its stories that will air
Media platforms like television and radio primarily spread propaganda created by the government. Citizens spend a lot of time watching television or listening to the radio and it’s a big part of their life. Almost everyone in the city owns a television or radio and believes things they see and hear from them. Montag escapes the police, but the T.V. chase is still playing out because they don’t want people to know that they let a fugitive get away. They found an innocent man on the street, labeled him as Montag, then killed him on the broadcast. “‘They’re faking. You threw them off at the river. They can’t admit it. They know they can hold their audience only so long. The show’s got to have a snap ending, quick!’... ‘The innocent man stood bewildered’… ‘The victim was seized by Hound and camera in a great spidering, clenching grip’” -Granger (Bradsbury 142). Media propaganda is so powerful today because everyone is susceptible to it. The press (newspapers, magazines, and T.V.) uses their tactics to shape people’s opinions. According to Johnnie Manzaria, the press is important because the most current news and info is spread through them everyday. People can believe anything the media says, because they have a popular opinion or reputation. Even if they spread propaganda, some people will inevitably believe it because “the news said so”, and is a very influential resource ("Media's Use of Propaganda to Persuade
Before I conducted this media analysis about women in sports and sport broadcasting, I hypothesized the obvious - that more male sports would be in the media, and that there would be more male sports broadcasters as well. Through my observations I did find that the sports arena and sports broadcasting sphere are male dominated. However, I also found that although there are not many stories about women, there has been a steady progression and magazines like Sports Illustrated are becoming bold enough to highlight women athletes in a magazine that is targeted towards a male audience. Although women still have a long way to go, they are making some headway into the male-dominated sports arena.
Hardin, Marie, and Jennifer D. Greer. “The Influence of Gender-Role Socialization, Media Use and Sports Participation on Perceptions of Gender-Appropriate Sports.” Journal of Sport Behavior 32.2 (2009): 207-26. ProQuest. Web. 06 Apr. 2014.
A very popular and large sporting event that receives an extremely high volume of national media coverage is the Olympic Games. For a number of years, major stations like NBC has provided audiences with an around the clock coverage of the Games. Many other major medias similar to NBC have also done the same by devoted sections solely to the Olympic Games. The Olympics is a time where citizens come together to root for their home country, strengthening their sense of nationalism and pride and cheering for their home athletes to come out victoriously and the country as a powerhouse of the world. Organically, the games give off a sense of war like mentality because countries are competing against each other for the prize, the gold metal. As a competitive college athlete, I can relate to the feeling of pride and nationalism one get before and especially after competing and beating an opponent.
The media is often considered to be biased. The reason for this is because they do not act neutral on the things that they report on. They usually give their point of view and tend to warp the information so it’s easily digestible by the average person. This type of “nugget feeding,” can influence the judgment of some one who has no idea what is going on. The media tends to sensationalize the news by making it seem dramatic, and compelling. This hooks the viewer, and keeps them tuned in. The purpose of this is for ratings, and most importantly money. The media has become less professional, and their morality has gone down hill. The editors/gatekeepers decide what information is sent out for the public to see, and hear. This is another way that the news is shaped for our viewing pleasure.
Media plays an important and powerful part in America. There are many different types of ways that the media can be biased. Below I will talk about different way the media is biased and explain how each of them can be possible. There are a lot of American that consult their television sets for the news daily. They come up with opinions on certain issues based on what they've saw, heard, and read in the media, such as the news on TV, radio, and newspapers they have read. The roles in the political affairs in the media are really vital: They have the advantage to make or break a person that is going for what they want to win. They can criticize a running applicant or make them popular. The news media networks affect the people watching the news
Media plays a large role in affecting peoples thinking, opinions, ideas, etc. In essence media can shape our thinking into negative views and perspectives that are typically not true. Sometimes the media plays as a puppet master to society. Specifically, the inequity of the gender roles within sports causes for a stir in commotion that calls for some attention. In doing so the inadequate misuse of media towards women in sports causes low exposure, amongst many other things. On the other hand their male counterparts are on the other end of the success spectrum. Because of this noticeable difference, it is vital that action is taken place to level out equality within sports. Due to the power of media, it is believed that a change in media coverage
...age of female sports. News and the press coverage and broadcast of male’s sports substantially more than females. This is an issue because women in sports work and dedicate themselves equally as much, but receive less than 10% of coverage. Granted, women make up only 2/5 of athletes, but the coverage is far more uneven than the number of athletes. Women’s sports receive the shorter broadcast on television, magazines, and newspapers. Secondly, when female athletes do receive coverage, there is more focus on the appearance of the athletes rather than their dedication to, or skill in, the sport. Athletes not considered attractive by the majority population are ignored and forgotten by the media. The media should be more even in their coverage between male and female athlete’s, and cover women based on skill and effort, as opposed to their level of attractiveness.
News is often described as the ‘window of the world’, but sometimes what we see on the news isn’t necessarily the true facts of what is happening around the world. News is often very subjective, especially in television, and sometimes the best pictures are picked over the best story. As journalists, we are responsible for society and frequently news leads viewers to a narrow-minded view of the world, often showing them what we want them to see rather than what they need to see. As Harcup explains (2009, P3) ‘Journalism informs society about itself and makes public that which would otherwise be private.’
The Importance of Sports to Mass Communication Understanding mass communication without attention to sport coverage is practically impossible. Through the mass media, millions and even billions of viewers, listeners and readers are brought into the experience of a great sports performance. The emotional power of sports performance, enchanted by slow-motion video and musical sound track, can take you to breath away or bring tears to your eyes. There are a lot of massive spectacles like the Super Bowl, the World Series, the NBA play-offs, the Olympic Games, and the College Football Games. Each of these sports activities takes in many millions of dollars from television revenues and dominates national sports news for days or weeks.
influence of mass media on sport : Influences of Mass Media in Sport When communication is spread not just between two individuals but rather between tens of millions of people it is known as mass media. Mass media is known as the central nervous system of society. "Mass media has many different purposes, such as providing information, entertaining, persuading and also by carrying a vague general function of culture to millions of people."(Frederick 18). In order for mass media to exist, there must be an audience. Today's society is very selective; each receiver reacts differently through his or her own experience and orientation according to mass media. Therefore, mass media exists in many different forms such as magazines, television, newspapers, internet, motion pictures, and even plays.
Sports are apart of human society, for centuries it has been difficult to conceive of any human civilization consisting entirely of work, education, relationships, and entertainment alone. The media plays a major role in the way society views sports today. As time has evolved sports have become apart of the American culture. The does not only influence the sport at hand but it also affects the way that societies sees the athletes. Most believe that since athletes are paid outrageous amounts of money they are considered to be role models to younger generations. The way that the athlete lives his or her life heavily influences the way the media will portray them.