Media Influences On The Media Essays

Media Influences On The Media Essays

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Newspaper, radio, film, television. These are only a few of the various forms media can take. From the moment we open our eyes to the instant we shut them, we are surrounded by media and absorb the information it hurls at us in an osmosis-like manner. The news ranges from the latest terror attack and political scandals to supposed UFO sightings and scandals involving sandals. We as an audience tend to focus more on the message the media relays rather than on the medium in which it is presented to us. “What?” is asked more than “How?” The key claim Marshall McLuhan makes in his book, The Medium is the Massage, is that the form of media influences how the message is perceived. Let’s illustrate this with a scenario: it’s eight o’clock in the morning. The sun is out, the birds are singing. You turn on the television and the words “BREAKING NEWS” at the bottom of the screen captures your attention. A terrorist attack occurred earlier that morning on the other side of the country. There’s footage of wreckage and of civilians running and screaming. The picture of the suspect slides from the left side of the screen to the right one moment, then slowly zooms in and out the next. CNN is showing off with its mediocre Powerpoint effects. It’s overwhelming, no doubt, and elicits more of a fearful reaction than say, finding out about the attack via Facebook. Let’s rewind. It’s eight o’clock in the morning. The sun is out and the birds are singing. You open your laptop and head to your newsfeed. It’s a smorgasbord of pictures of Linda’s baby, Steve has written a status the length of a young adult novel defending men wearing sandals (or “mandals,” as he calls them), and finally there’s a link to an article regarding the terror attack. As opposed...


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...hers control what we do and do not see. This happens today with various news stations. Some are more liberal and give their audience the whole story, while others take a conservative approach and hold information back. Two years ago, during the Ferguson riots, news stations were claiming that looters were breaking into McDonald’s and causing chaos. They showed pictures of the restaurant’s broken windows. It was later revealed on Twitter by those on the scene that these “looters” were actually breaking in to retrieve milk to pour in their eyes to relieve the stinging from the tear gas the police were releasing. There were pictures of people pouring milk in each other’s eyes, their mouths open in pain. There are always two sides to a story. The news has the authority card. Social media holds the reality card, but their messages are the same. They’re saying, “Trust me.”

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Media Influences On The Media Essays

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