Wesseling defines media imperialism as a progression where the ownerships allocation and the arrangement of the actual media content in a specific nation/state can be influenced by external pressures or bias from the content of the media in foreign countries (Wesseling 15). According to Doyle, the global domination by mainly western media companies has contributed to the weakening of local cultures, retardation of development as well as promotion of capitalist values (Doyle 143). In essence, the concept of medial imperialism in the world today is the root cause of homogenization of culture in the sense that the ...
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...omotes Chinese interests and culture now that China is seeking to become a global leader. In essence, media imperialism is not all doom for non-western societies. It has had some notable positive impacts on Non-western societies.
In the face of media imperialism, it is imperative not to overestimate the influence of the foreign media on some cultures. While the western media may indeed have influenced many cultures, there is little doubt that some cultures are bent on retaining their identity. In order words, some western societies such as the Chinese and the Arabs cultures have relatively retained their cultural identities in the wake of growing western influence. Notably, they have retained their cultural identities amid the changing forces affecting many parts of the word. In essence, the concept of media imperialism may not necessarily erode cultural imperialism.
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