Media Imperialism And The Media Essay

Media Imperialism And The Media Essay

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In the current global order, people are bombarded with foreign media, from television programs, news, films, and music among others. The massive media conglomerates that operate across the world are changing perceptions and promoting foreign culture at the global stage. Until recently, the western media, with big media houses such as the Cable News Network (CNN), British Broadcasting Corporation (BBC), and Reuters among other Europe-based media houses dominating the world scene, dominated the world (Chalaby 37). With the rise of the Qatar based Aljazeera Network and Chinese CCCTV, the global audience can now sample different tastes. Perhaps due to its long dominance, the Western media still commands the largest audience across the world. This has also seen more people embrace the western culture and their practices as a result of influence from their media outlets. Thus, media imperialism is powerful, persuasive, and at times ruthless. The concept of media imperialism can be used to understand globalization as well as changing cultures in the world and explore the concept of media imperialism and its impact on the society.
Wesseling defines media imperialism as a progression where the ownerships allocation and the arrangement of the actual media content in a specific nation/state can be influenced by external pressures or bias from the content of the media in foreign countries (Wesseling 15). According to Doyle, the global domination by mainly western media companies has contributed to the weakening of local cultures, retardation of development as well as promotion of capitalist values (Doyle 143). In essence, the concept of medial imperialism in the world today is the root cause of homogenization of culture in the sense that the ...


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...omotes Chinese interests and culture now that China is seeking to become a global leader. In essence, media imperialism is not all doom for non-western societies. It has had some notable positive impacts on Non-western societies.
In the face of media imperialism, it is imperative not to overestimate the influence of the foreign media on some cultures. While the western media may indeed have influenced many cultures, there is little doubt that some cultures are bent on retaining their identity. In order words, some western societies such as the Chinese and the Arabs cultures have relatively retained their cultural identities in the wake of growing western influence. Notably, they have retained their cultural identities amid the changing forces affecting many parts of the word. In essence, the concept of media imperialism may not necessarily erode cultural imperialism.

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