Media Exposure and Limitation
One of the fastest evolving mediums for communication that has been made available to those in almost all financial situations is televised media. Television is viewed every day by millions of people in America. Blockbuster movies grace the screens of thousands of movie theaters, television shows run out new episodes every week at eight. Nearly every United States citizen watches TV every day, but do any of them stop to think about the effect? Do television shows or games send a negative message? Are they influencing the behavior of the impressionable? Odds are that many citizens ponder these questions, and then decide that the rating system currently in place shields society from these issues. That assumption would be incorrect. Society is under the influence of media ideas and messages, and the current systems in place to prevent abuse of media simply do not work anymore. I propose that the current rating systems of the Motion Picture Association of America (MPAA) and Entertainment Software Rating Board (ESRB) be refined and more heavily enforced in order to stop the behavioral change in society generated by media influence.
As it stands, the current media rating system has been fairly lenient with enforcement of said ratings. The MPAA divides movies into five categories: “G” for general audiences, “PG” for suggested parental guidance, “PG-13” for parents cautioned for children under 13, “R” for restricted to 17 and older without parental accompaniment, and “NC-17” for no one 17 and under admitted at all. The ESRB imposes a similar system, albiet with more specific age groups: “eC” for early childhood, “E” for all ages, “E10” for everyone 10 and older, “T” for teens 13 and up, “M” for m...
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...imiting material being watched by a premature audience will have a profoundly positive effect on levels of aggression and domestic crime as well. ID verification and specified age group ratings are simple to enforce and follow, and the potential benefit from these practices will have a visible effect on society. Works Cited
Bignell, Jonathan. "Writing the Child in Media Theory." Yearbook of English Studies. 32. (2002): n. page. Web. 5 Nov. 2013.
Brosius, Hans-Bernd, and Dirk Engel. "The Causes of Third-Person Effects: Unrealistic Optimism, Impersonal Impact, or Generalized Negative Attitudes Towards Media Influence?." International Journal of Public Opinion Research. 8.2 (1996): n. page. Web. 5 Nov. 2013.
Bushman, Brad J., and Craig A. Anderson. "Media Violence and the American Public." American Psychologist. 56.6 (2001): n. page. Web. 5 Nov. 2013.
This brings about another issue: children’s protection from this kind of content. More needs to be done to protect children’s eyes from inappropriate things on the TV, billboards, music, and other forms of media. Unfortunately, because society has gone as far as it has today, it will be very difficult to take a step back and re examine the effects violent media will have on children. People seem to care less and less about what children see. The need for protection from this type of content relies solely on the parents. Parents must take it upon themselves to guard their children against things on the media that they should not be seeing. Parents should be given different options with technology to help monitor the content their kids are allowed to see and what they are
A young mother has decided to take her children to see the latest blockbuster to grace the silver screen. Her two children, both boys, are aged 9 and 11. She is aware that the film they are going to see, the critically acclaimed Batman movie, The Dark Knight Rises, is rated PG-13 but sees no problem with her kids seeing it. The rating states that “some material may be inappropriate for children under 13” and that “parents [should be] strongly cautioned” (Ratings Posters). But what could be so inappropriate in a Batman film that would require her parental guidance? For the following two and a half hours, images of dead bodies, grisly gun violence, and murder as well as implied sex, numerous profanities ranging from damn to a partially enunciated use of fuck, themes of terrorism and a world absent of law and order are shown to the gleaming, action hungry eyes of pre-teens. The mother leaves in utter disbelief that she had just witnessed numerous neck-snappings, head shots, and brutal beatings alongside her children. Movies these days are not what they used to be. Even the modern superhero film can be filled with graphic violence, ear splitting profanity, an abundant amount of sexual material, increasingly dark themes, and still be given a PG-13 rating. As a result of the excessive tolerance exhibited by the Motion Picture Association of America (MPAA), films are being allowed to contain more explicit material than ever before and younger generations are being exposed to mature subject matter outside of their understanding.
Although Valenti and the Rating System's advocates claim that parents should have the final choice in what their children view, the system may, in practice, obstruct that purpose for parents who decide that their children should see some films. For films with the controversial NC-17 rating, the theatre is prevented from letting young John Small and his under-aged ilk from seeing a film despite his parents' permission. In fact, had John actually been accompanied by his parents, the theatre would have had every right -- some would even say responsibility -- to refuse his admission. The printing of the NC-17 rating often does not read -- as would be reasonable -- "Intended for Adults Only" but rather the more rigid "Not to be Attended by Children Under Seventeen.
The MPAA rating system is outdated. The recent advances in technology allow children to see movies regardless of the rating. The rating system worked well for the early years, but recently “kids slip into the movies they want to see. . . . They also see them at home on widely available DVDs, on cable, and via popular streaming services like Netflix and Amazon” (Ebert 2). Even when kids go to the theater to see movies they can “theater hop” or buy a ticket to a low rated movie and slip into the R rated film of their choice. DVDs and the Internet both provide ways for kids to watch movies that contain objectionable material. Websites that offer the o...
Today, American film is among the most internationally supported commodities. Financially, its contributions are enormous: the industry is responsible for the circulation of billions of dollars each year. Since its explosion into the new media markets during the mid-twentieth century, film has produced consistently growing numbers of viewers and critics alike. Sparking debate over the nature of its viewing, film is now being questioned in social, political, and moral arenas for its potential impact on an audience. Critics claim that watching films is a passive activity in which the viewer becomes subconsciously absorbed, and creates a reliance or "addiction" to the medium, and thus can be influenced by any perpetual concepts or images. Advocates, however, argue that viewing such programs is an active process in which audience members are able to choose to what they are exposed, and interpret messages based on their individual needs and background. Perhaps both views are too extreme. Film from the 1950s to present, as will be explored in this essay, is an extremely useful medium, often underestimated within the label of "entertainment"; unfortunately, it may be partially responsible for current socio-cultural problems, too. The critical question, then, is whether film has fostered the progress of a more open-minded America, or rather hindered its development through the perpetuation of antiquated concepts of stereotypes, densensitized violence and breeding of normalcy.
Recently, the MPAA has been receiving complaints on how they rate movies. To give you some background, there 5 basic ratings for movies: G, PG, PG-13, R, and NC-17. Today, the issue is between PG-13 and R. The PG-13 rating stands for Parents Strongly Cautioned and R means Restricted and if you’re under 17, you have to be accompanied by a parent or guardian. People are complaining that violence shouldn’t be allowed in PG-13 movies and that they should be as hard on violence as they are with other themes. MPAA points out often that they do not police films and instead assign warning labels so parents can choose what they want their kids to watch. Joan Groves, head of MPAA’s ratings board said parents often object to language in movies more so over violence and that, “they feel they’re getting the correct information about violence.”
Ever walked into a music store and seen those parental advisory stickers on most of today’s popular music? Or noticed those television ratings on the top left corner of one’s favorite shows? How about the ratings on one’s favorite video games? How do these so-called harmless stickers and images affect the world of entertainment and the freedom of expression? The government alone is not the only responsible party to blame for censoring or even banning certain shows, music, and games. Parent organizations also play a role with influencing what is and is not censored. A recent craze to promote "family values" in the United States has caused censorship panels to go entirely too far with the censorship of the entertainment industry including television, radio, the Internet, and even authors.
Postman has valid points when he claims that television and media are destroying the American society. Postman is right to assume that television is manipulating the way Americans think. However, television can provide Americans with both right and wrong morals. Since this book was written in 1985, Postman could not have predicted the influence technology has on the current American population. The theory he applies to television is similar to the theory he probably would have used on modern day media. The dependency we have on media reiterates Postman’s thesis that Americans are losing critical thinking skills and basic human values.
People have always wondered about effects television could have on individuals. By the late 1980 s, an increasingly deregulated
Today’s kids are growing up faster and maturing at a faster rate than ever before. Twenty years ago it would be impossible to show breasts in a PG-13 movie. Today, kids are being taught the fasts of life younger than anyone could of imagined. This is all due to older brothers, the Internet and schools teaching kids about sex at the age of twelve. If everything else is changing except the rating’s no one is going to obey the law.
Media has become a very powerful tool. The combination between television, internet and videogames and more have blended in with many of our life styles despite how different we are. But at the same time there are many exposures by the media that shouldn’t be out there, causing young people to behave negatively. Many younger kids get their influence from television programs, such as violent cartoons, music videos, and movies. The content and language used in these media categories can cause a child or teen to use the same kind of language against another teen, an elder, and event their parent. This can result in a children using foul language against their own parent. Therefore, media shown during the day time should be censored to minimize the exposure young kids have to explicated co...
...nst TV violence; they only regulate language and sexual content (Brown,2). The American television industry and movie industry are very prude regarding sex and language, but very permissive on the topic of violence. Many movies that have brief glimpses of nudity, or more than one use of profane language get rated R, yet action flicks with thousands of killings in them are rated PG-13 (Horn and Zeitchik, 2). Some question if the ratings would be more appropriate if the government established the regulations rather then the voluntary industry. Movies are rated by the Motion Picture Association of America, know also by the acronym MPAA. Television shows are rated by the network or broadcaster, that the show plays on. The Entertainment Software Rating Board (ESRB) rates video games but there are no set laws that prohibits children from buying games rated for adults.
Media technologies are becoming an important aspect of today’s society. Each and every day, people interact with media of many different forms. Media is commonly defined as being a channel of communication. Radio, newspapers, and television are all examples of media. It is impossible to assume that media is made up of completely unbiased information and that the media companies do not impose their own control upon the information being supplied to media users. Since many people use media very frequently, it is obvious to assume that it has affects on people. According to the text book Media Now, "media effects are changes in knowledge, attitude, or behavior that result from exposure to the mass media," (386). This leaves us with many unanswered questions about media and its influences. This paper will look at how the effects of media are determined and explore the main affects on today’s society - violence, prejudice, and sexual behavior.
Young people especially the teenagers are sensitive and receptive to learning new things. The media provides more than they can handle. Access to different programs, shows, and movies affect the manner that the teenagers behave. Today, it is unfortunate to say that the media is becoming more sexual and violent than the older days, resulting in similar behaviors among the teens (Craig, & Baucum, 2001). By watching programs intended for the adults, teenagers are drifting even further. They start behaving like adults without the prerequisites of becoming one. This means that they have contents that do not match with their ages. And then terrible things begin – increased college dropouts, teenage pregnancies, and increased cases of suicides. Some teenagers who had bright future ahead of them will
In conclusion, it is critical that we raise the bar for cultural and media awareness in today's over-consumptious society. No one wants to be a sucker, and if the rise of awareness leads to the decrease in passive media consumption, we will be more practical in our decision-making and less influenced in our product consumption. We have control of the media, the media does not have control of us. We have the ability to decide what to watch on TV, what to listen to on the radio, and what to buy in the stores. If one is sick of seeing "this or that" on TV constantly, then (that person) they can turn the channel. I recall an episode of The Simpson's, in which the town they lived in (Springfield) was being terrorized by oversized advertisements that mysteriously came to life. In a Godzilla-esque fashion, a fifty-foot "Big Boy" figure, along with many others, went on a destructive rampage. Needless to say this phenomena became a media event in Springfield. When little intelligent Lisa Simpson went to try and find out how to stop this senseless destruction, she found out that the only way to kill the fifty-foot advertisements was to not pay attention to them. By having such power we prove that we are in control of our moral evolution, for better or worse. Although we don't want to be puppets to the media, it is impossible to escape from its existence. Even though MTV and other television programming is in the business of making money off of us, the consumers, it is possible to enjoy the entertainment aspects of television for virtually nothing; and still be smart in the process.