According to Pamela J. Shoemaker and colleagues, gatekeeping is the “process by which the vast array of potential news messages are winnowed,shaped, and prodded into those few that are actually transmitted by the news media” (2001. p.233). In simpler terms, gatekeeping is the process in which the news media determines what should be considered news. Gatekeeping is especially important in understanding how political events reach the public (Denton and Kuypers, 2008. p.101). Media gatekeeping influences how audience view a particular subject, this is kn...
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...at people think. This power of the media to determine how people view the world was present in the news coverage following the shooting/killing of Michael Brown. Using particular communication techniques, the media was able to turn a white officer shooting an unarmed black man into a black man violently attacking a white officer to the point where he felt his life was in danger.The media uses the process of gatekeeping in the coverage to construct a frame that Michael Brown was not a victim in his killing, but actually a villain. The news media is able to frame Brown as “gangbanger” who assaulted a police officer by using out of context images of him in television broadcast and bias reports that diminish the validity of the eyewitnesses accounts. The news media is also able to utilize agenda setting and extension to prime audiences to associate blackness with crime.
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