Essay about Media Coverage Of Female Athletes

Essay about Media Coverage Of Female Athletes

Length: 1331 words (3.8 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

This study intends to illustrate what kind of progression has taken place in regards to media coverage of female athletes competing in the Olympic games during 2012 and the most recent summer games of 2016. Gender inequality is not only present under socio-cultural terms but also in the sport institution. Females have faced many forms of barriers since the start of the Olympics in 1896 when they were not even allowed to participate. This entry barrier was removed in the 1900, however even then females were only allowed to participate in sports that matched the public’s perception of “femininity” as sports were professed “masculine” (Markula,2009). A slight change of this perception has been occurring over the years as the International Olympics Committee introduced more opportunities for females to participate in a number of sports instead of just Tennis and Golf in 1900. 2012 was a notable year for the Olympics as there was a presence of a female athlete in each delegate for the first time ever. Additionally, team USA, the team with the highest number of medals in 2012, was comprised of 292 female competitors which broke a record for the number of female participants competing for the USA and the largest number of females competing for any nation in the Olympic history. Moreover, female medalists outnumbered male medalists, thus this trend of female success may lead to a positive assumption of more coverage devoted to females with a similarity in the linguistics used to report the success of male athletes. However, although 45% of the competing athletes in 2016 were females, the public has been very critical about the coverage, the increase of coverage with the success of the female athletes has shined a light on how they are pre...


... middle of paper ...


... the media coverage.

How females are represented through broadcast, print and/or online media can shape the public opinion of the viewers. Thus, framing what is said or written to the audiences may reflect the journalist’s or commentator’s shared public perception of females within the sport institution. This will indicate why females are being represented the way they are in relation to theories previously provided by scholars. In other words, how females are represented in the Olympics may just be a reflection of general societal perception, that may or may not be in favor of, gender equity, the underlying issue of coverage concerning females in general sport and events such as the Olympics.

In addition, interviews with female and male sports journalists working in the UK will be done. If possible interviews with female athletes will add value to the research.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Comparison Essay: Female Versus Male Athletes

- Why do female athletes receive less media coverage than male athletes. Male athletes dominate professional sport that airs on television. The media easily overlooks female athletes except during occasion like the Winter Olympics. The articles Media Coverage of Women’s Sports is Important (Lopiano, 2008) and Take Back the Sports Page. (Sommers, 2010) acknowledge factors that determine the amount of media coverage female athletes receive. [Lopiano and Sommers address this issue in regards to media coverage on female athletes differently....   [tags: media coverage, Lopiano and Sommers]

Better Essays
978 words (2.8 pages)

Essay on Media Coverage Of Female Athlete

- Gender bias in media is a problem with multiple different aspects. Statistics show that 40% of all athletes are women, but they receive just 4% of media coverage (The Statistics). Secondly, a recent analysis found that of 6,503 sports photos taken by national newspapers, only 78 were of females (Media Coverage). What are the reasons toward such uneven coverage. Females participating in athletics get more attention to their physical appearance than their actual ability to perform the sport. Athletes that are not considered appealing or attractive are commonly disregarded and forgotten by the media....   [tags: Gender, Female, Male, Sex]

Better Essays
926 words (2.6 pages)

Female Athletes Scrutinized for their Appearance Essay

- Title IX was passed in 1972 and according to the Women’s Sports Foundation, as of 2011, women make up 38-42 percent of all sport and physical activity participants. Yet, research shows that women receive only 6-8 percent of the total sports coverage. A double standard is defined as a set of principles that allows greater freedom to one person or group than to another. (dictionary.com) In athletics, women are judged more on their appearances and their non-sport related activities, than their male counterparts who are judged primarily on their skills and performances....   [tags: Sports, Coverage]

Better Essays
1574 words (4.5 pages)

Discrepancy in Media Coverage Essay

- The discrepancies in media coverage in coverage of female and children athletics have large gaps, but are gaining momentum in sharing equality. Major athletic leagues such as the NBA and FIFA World Cup have wide gaps in marketing and ratings for their male and female athletes. Children are future athletes and superstars, but as funding and coverage in athletics catering to the males, women are breaking the barriers to be in the spotlight of sport. Both gender contribute equally to athletics, and challenge the each other to accept new ideas and change....   [tags: Media]

Better Essays
2534 words (7.2 pages)

Essay about Female Athletes And Its Impact On Women 's Sports

- If it is said that an individual plays, throws, or hits like a girl these statements are often meant to be insults. Female athletes are usually viewed as less accomplished than their male counter parts. Athletics for women are considered hobbies, not a career path. While women’s sports have made great strides towards being equal, the stigma that women’s sports are inferior is still prevalent. While co-ed sports teams might not be the answer, allowing women opportunities to play the same sports as men is a step in the right direction....   [tags: Gender, Female, Woman, Male]

Better Essays
838 words (2.4 pages)

Female Inequality And Male Athletes Essay

- Female pay inequality is an example of greater society issue Inadequately paid and forced to juggle part time work to stay afloat financially, female athletes are lagging behind male athletes, in terms of equality. To make matters worse, sponsorship and media outlets only have their eyes set on male sport. This teaches society to undervalue female sport, emphasising that it is worthless. Collectively, these factors contribute to the growth of pay discrepancy. After looking through the television guide I was stunned....   [tags: Female, Male, Sex, Sport in Australia]

Better Essays
2037 words (5.8 pages)

Should Female Athletes Be Paid The Same As Male Athletes? Essay

- Should Female Athletes Be Paid the Same As Male Athletes “A woman is human. She is not better, wiser, stronger, more intelligent, more creative, or more responsible than a man. Likewise, she is never less. Equality is a given. A woman is human,” Vera Nazarian. Unfortunately now in the United States, women are being treated less than their male counterparts, especially when it comes to professional athletics. In an article entitled, Taking a Closer Look at the Gender Pay Gap in Sports, written by John Walters on newsweek.com, he exclaims, “Each player on the USWNT earns $99,000 per year provided the team wins 20 “friendlies” (exhibition matches), the minimum number of matches they would play...   [tags: Gender, Male, Female, Boy]

Better Essays
1899 words (5.4 pages)

Improving the Perception of Female Athletes Essay

- ... Meanwhile when commenting on a woman’s performance, words such as “weary”, “fatigued”, “frustrated”, and “vulnerable” were used (James 6). Moreover, on professional sports teams, women do not get paid nearly as much as men do. In other words, the players who are on the United States Women’s Soccer Team only average a base salary of somewhere between $35,000-$50,000 a year, while the men on the United States Men’s Soccer Team receive a base salary of anywhere between $65,000-$1,000,000 a year—depending on the popularity of the player....   [tags: pay, media, collegiate ]

Better Essays
890 words (2.5 pages)

Lack Of Interest Towards Female Athletics Essay

- Chinque Thompson WRT 102.75 Professor Rai 8 March 2016 For many years American society has struggled to create equality between men and women for a large amount of things. Although, throughout the years people have made great efforts in order to minimize the gap of inequality between each gender, society still has not reached its goal yet. An example of where this is shown in our world today is within sports. Men have been dominating sports when compared to women. The attention given to them, the increase amount of ticket sales and media coverage are all proof that this gap is relevant today....   [tags: Gender role, Gender, Female, Male]

Better Essays
2416 words (6.9 pages)

Essay on Media’s Effect on Women

- Media’s Effect on Women Since the beginning of media history, it has been empowering and limiting woman in many ways. Some of these ways are how woman today view there own body image, what stereotypes the media puts on women, and how these things affect women’s health. The media has been altering the way everyone see themselves and each other. They can also change the way we dress, look, and even the way we act. The media is the largest source of stereotypical misinformation on earth, and this provokes others to stereotype as well....   [tags: Media]

Better Essays
1006 words (2.9 pages)