Media Can Achieve Growth by Pursuing Quality Essay

Media Can Achieve Growth by Pursuing Quality Essay

Length: 2591 words (7.4 double-spaced pages)

Rating: Research Papers

Open Document

Essay Preview

Media is a structural component of every nation. In Fact, media constitutes the 4th Power of the State after the legislative, executive, and judiciary powers. This importance accorded to media is mainly due to its large influence on general audiences and to its major role in society. In fact, it is through media that people get exposed to current events and share information. Then, media companies should remain objective, non-profit, organizations to insure that people acquire an absolute truth and base their decisions on true facts, and not on subjective opinions. However, studios and broadcasters are also private companies that seek their own interests. In fact, a studio’s structure is very similar to any other company, as it is constituted of general managers, employees, and staff who seek financial benefits. This portrays media as a corporation that sells products for economic goals. Then, we can notice media’s duality: media is an objective source of information and quality products, and in the same time, media is an organization that aims for its own welfare. But actually, during the last decades, media is emphasizing on its business component to an extent that its quality and objective side is fading away. In fact, media is shaping itself as a factory that sells products to provide financial benefits, just like any other industry. While it is normal for any company to focus on its economic status, the problem with media resides in the choice between business and quality, while actually, media can satisfy its financial goals by stressing on quality. In fact, it is through quality that media satisfies audiences, stir their interest and curiosity, and then, increase its financial revenues.
One major field of media i...

... middle of paper ...

... Academic Search Complete/EBSCO Host Research Databases
Kent, R., & Swaminathan, S. (2013, March). Second-by-second analysis of advertising
Exposure in TV pods. Journal of advertising research. Doi: 10.2501/JAR-53-1-091- 100
Gong, J.J., Van der Stede, W.A., & Young, S.M. (2012, February). The business of making
Money with movies. Stratrgic Finance (pp.35-40). Retrieved from Academic Search
Complete/EBSCO Host Research Databases

Rubens, W.S. (1978, February). A guide to TV ratings. Journal of advertising research, 18(1),
11-18. Retrieved from Academic Search Complete/EBSCO Host Research Databases
Subers, R. (2012).
Sutter, D. (2001). Can media be so liberal? The economics of media bias. CATO journal, 20(3),
1-19. Retrieved from Academic Search Complete/EBSCO Host Research Databases

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

The Transformational Leadership Practices of National Board Certified School Library Media Coordinators in North Carolina

- Introduction According to Empowering Learners: Guidelines for School Library Media Programs (American Association of School Librarians, 2009), “The school library media program is built by professionals who model leadership and best practice for the school community” (p. 45). This leadership role is a new one for school librarians; earlier guidelines documents (AASL, 1988; AASL, 1998) embedded leadership activities within the roles of information specialist, instructional consultant or partner, teacher, and program administrator....   [tags: Education, Educators]

Research Papers
777 words (2.2 pages)

The Rapid Growth Of The Social Media Essay

- 1.1 Background The rapid growth of the social media networking makes life different. According to the real time internet live statistics, the internet users in the world are now more than 3,338,000,000 and keep rising every day (Internet Live Stats, 2016). Social media like Facebook, Sina microblog (Weibo), Twitter, Instagram and YouTube are defined as the online communities which allow users to create and share their own content (Bolton et al., 2013). The faster and easier information exchange brings a new trend of marketing communication established and makes traditional peer to peer word of mouth spreading go online....   [tags: Marketing, Social media, Facebook, Word of mouth]

Research Papers
1000 words (2.9 pages)

The Growth of and Transformation of Social Media Essay

- ... telephone conversation) than interpersonal (e.g. face-to-face discussion) and for asynchronous (e.g. e-mail) than synchronous (e.g. live chat). The higher the social presence, the larger the social influence that the communication partners have on each other's behavior. (Kaplan & Haenlein, 2010). Media richness theory is based on the assumption that the goal of any communication is the resolution of ambiguity and the reduction of uncertainty. It states that media differ in the degree of richness they possess - that is, the amount of information they allow to be transmitted in a given time interval - and that some media are more effective than others....   [tags: marketing, promotions, projects]

Research Papers
1702 words (4.9 pages)

Essay about How Can African Nations Achieve Economic Growth?

- When one is asked to think of Africa, several ideas might pop up. A few of the things that could come to mind when thinking are unstable governments, poverty, and starving people. The concepts that were thought up belong to a world unknown to citizens of a first world or rather “developed” nation. Many of the globe's not as advanced or “developing” nations find their place in Africa. These countries must improve upon basic fundamentals in order to be considered a developing nation. For example, a country must substantially reduce poverty in hopes of achieving their desired status....   [tags: politics, economy, developing nations]

Research Papers
1113 words (3.2 pages)

Essay Media 's Influence On The Media

- The changes in the media industry in the recent years have resulted in the colonization of public spaces by commercial media, the news, and advertising. It is an indirect means of subconsciously altering the mind sets of their viewers thus moulding society into their ideal consumer. Democracy’s oxygen; or the means the corporate world influences the media and the way the news portrays its stories, is a very influential ways of communication to the global audience. In addition to the cultural influences, the content media giants have developed hold a considerable influence in global political power....   [tags: United States, World War II, Mass media]

Research Papers
1723 words (4.9 pages)

Media Regulations and Media Industry Growth Essay

- In such a small country like Singapore, there are more than 37 media regulations and 11 licenses in our media industry. Due to media regulations, mass media is being controlled by or is under the guidance of the government and other bodies. These regulations and licenses have many goals, such as protecting “public interests” and encouraging the media industry growth. However, in 2009, our media industry has contributed to less than 4.4% of Singapore’s GDP ( Media regulations set by the Media Development Authority (MDA) in Singapore do not promote media industry growth as the regulations reduces the number of audience reached, restrict the freedom of speech and restrict the expres...   [tags: Free-To-Air t.v., internet]

Research Papers
981 words (2.8 pages)

Factors That Affect Economic Growth Essay

- Growth in an economy can be attributed to many things. Some economists believe these variables may be exogenous and others say they are endogenous. Yet other economist believe growth comes from a combination of both of these types of variables. There are many theories that attempt to explain economic growth. Exogenous variable are the things that are taken as given in economic theories and models given and are not explained, while endogenous variables are the ones that can be explained by and are affected by changes in the exogenous variables....   [tags: Economics, Economic growth]

Research Papers
1085 words (3.1 pages)

Pursuing A Career For Business Essay examples

- “You should do pharmacy, you will have no future in business!” my mom said bluntly. Hearing those words felt disheartening, but something I have prove to my parents. Like many Asian parents, they want their child to pursue a career that will make their child financially stable, leading many to become doctors, lawyers, engineers, or any appreciated career from their Asian parents. Although, business may not earn as much money as the top professions, I have been interested in business, since it involves real-world concepts that can be practical for everyday life and the wide array of fields within the business world....   [tags: University, Professor, Marketing]

Research Papers
815 words (2.3 pages)

Essay about Media Proposal

- The media industry has experienced a great deal of upheaval over the last several years. This process is best exemplified by all the changes in the music industry. Albums were a secure and controlled delivery method from their introduction in the 1940s until well into the 1980s when they were overtaken by the more portable cassettes. However, the most important innovation of cassettes was the ability for consumers to create their own cassette recordings. As the next generation moved to recordable CDs, this spawned the adoption of CD “ripping” and allowed consumers to make mp3 versions of their songs that could then be re-recorded in any order or mix they wanted....   [tags: Media]

Research Papers
854 words (2.4 pages)

Essay on Nucor Corporation In 2001: Pursuing Growth In A Troubled Steel Industry

- Nucor Corporation in 2001: Pursuing Growth in a Troubled Steel Industry Table of Contents Introduction 3 Nucor's History 3 Current Strategy and Future Expectation 4 Analysis and evaluation 4 Dominant Economic Characteristics of the Steel Industry Environment 4 Competition analysis in the Steel Industry 5 SWOT Analysis 6 Recommendations 9 Introduction Nucor's History Nucor Corporation is the second-largest steel producer in the United States and has had net sales of $4.6 billion in 2000....   [tags: Business Strategy Analysis]

Free Essays
1886 words (5.4 pages)