The Media And Traditional Media Essay

The Media And Traditional Media Essay

Length: 1128 words (3.2 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

The media can be defined as various types of outlets that influence and communicate information, current events, and entertainment. According to a Report on American Consumers, “By 2015, it is estimated that Americans will consume both traditional and digital media for over 1.7 trillion hours, an average of approximately 15 and a half hours per person per day.” Let’s assume that the average person is getting a recommended eight hours of sleep per night; that means Americans consume media 15.5 hours out of the 16 hours they are awake. If a person is consuming media for almost an entire day, it is necessary to reflect on what type of media a person is consuming.
There are two main types of media, traditional and digital. An example of traditional media would be television, newspapers, and radio. Examples of digital media include computers or devices with Internet connection such as phones, tablets, and gaming devices. Traditional media is more influenced by corporations and news outlets such as ABC, CBS, NBC, CNN, or Fox News. Digital media is a mixture of information from corporations and individuals. Traditional media is much more accessible to most Americans and therefore is consumed more than digital media. At the same time most people who have access to digital media will consume both traditional and digital media.
It’s important when consuming media to understand where the information is coming from and whether or not the information is biased. Many times when a person is referring to a bias the bias is political, such as liberals versus conservatives. Often political parties influence news outlets and can determine what information is or is not released to the public. An example of this would be of a study done in 2014 by th...

... middle of paper ...

...I try to limit my media consumption and do not own a television. Whenever someone posts or shares information that I do not agree with or feel is biased I ignore or block the source of information. I believe that even if I limit my consumption if there is something important going on in the world that I’m unaware of, someone I know will tell me about it. Once I’m made aware of the information I can do research on it if I choose to.
It may not always be possible to depend on the media, but individuals have the opportunity to question and do research to form their own opinions. Consumers can use both traditional and digital forms of media to compare, contrast, and do research on any information or story they are questioning. There will always be different viewpoints or biases in the media. It is up to the consumer to decide if they wish to believe or support the bias.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on The Transition Of Traditional Media

- This week’s lesson intrigued me because it shows the transition from traditional media to owned media with branding videos. My background is in traditional media working at a radio station as an account executive, copywriter and talk show host. In the lesson it discussed the more aggressive tactics employed with traditional media of sending one message to generically reach the masses. I agree with the statement, “ The advertiser bought the air and it’s coming at you and there’s not a thing you can do about it, at least for the first couple of seconds.” This statement rings true for me because as a copywriter, we- the media and the client- work collaboratively to produce an all-encompassing m...   [tags: Advertising, Brand, Mass media, Brand management]

Better Essays
725 words (2.1 pages)

Traditional Media vs. New Media Essay

- The Man Behind the Curtain Words do not stand in place of things, but instead of things. How can one talk about media in the world where media seems to be a shared dream (hallucination if you like), specter with divergent forms, common denominator with apparently little consensus among people of what it could even mean. Therefore, questions regarding the nature of medium, and consequently new media should not be sought exclusively in contemporary culture. Throughout this paper I will lay out two anecdotes which should illuminate more clearly not only the nature of the problem, but its lineage....   [tags: Old Media vs New Media]

Better Essays
3092 words (8.8 pages)

Traditional Media vs Blogging: The Quest for Quality Essay

- The advent of digital age has equipped everyone who has access to internet with a powerful tool to make his voice heard via a variety of Web 2.0 platforms, may it be social networking site, blog or video/photo sharing network. Blogging, in particular, has turned the table for news production which used to be a privileged profession for a number of traditional journalists but now has become the playground for numerous yet mushrooming bloggers, also known as citizen journalists. It is also worth noting that with the growing popularity of blogging as an alternative platform for delivering news and commentary, most journalists from conventional media have started to set up blogs either outside o...   [tags: Digital Age, Media Slant]

Better Essays
2327 words (6.6 pages)

Traditional Vs. New Media Essay

- According to the article, “What Is New Media?” written by Bailey Socha and Barbara Eber-Schmid, new media is “a 21st century catchall term used to define all that is related to the internet and the interplay between technology, images, and sound.” New media gives society the ability to access the internet at any place in the world and at any time. Traditional or old media is the form of print writing or Web 1.0 that was based on finding information rather than connecting and communicating with people....   [tags: Advertising, Newspaper, Mass media, Media]

Better Essays
1684 words (4.8 pages)

Essay on The Internet and How Society Consumes Media

- Currently our society is in the midst of a media shift. Although there is still a need for traditional media, online media is finding its place in consumers needs. It’s important for professionals in the journalism industry to take note and understand the direction this change is taking. Gaskins and Jerit (2012) contributed their research on this topic and introduce it by sharing, “these findings have important implications for researchers and industry executives who seek to understand the changing nature of the media environment and its effects on the mass public” (p....   [tags: Traditional Media Outlets, Internet]

Better Essays
1499 words (4.3 pages)

Traditional Media is Still Relevant in Today’s Society Essay

- ... As stated above, traditional marketing plays an essential part in the success of a company. However, new media provides people with the element of surprise. One example would be Beyoncé. Beyoncé release her album “XO” on 13 December 2013 (Hampp), with no prior marketing done on traditional media such as radio or television shows. Rather, she used the social media site “Instagram” to get the word out about her new album (Bullas). Even though no marketing whatsoever was done on traditional media and no one knew about the dropping of the album, she managed to sell an astonishing 828,773 copies on iTunes in a span of three days, which broke iTunes record (Rahman)....   [tags: marketing, marketers]

Better Essays
621 words (1.8 pages)

Essay on Social Media Platforms that Strategic Communicators

- Introduction: As journalists’ we have had to modify traditional media to web-based newspapers and learn to produce live information regarding situations. Technology has not only changed the traditional practices of journalist but has challenged strategic communication methods as well. Individuals in the public relations field, as well as in advertising, have stretched their creativity to new levels in order to reach an audience consumed with technology. This paper will give examples of social media platforms that strategic communicators, such as those in public relations, advertising, and marketing, have used to reach audiences in new ways....   [tags: Journalists, Traditional Media, Web Based Media]

Better Essays
1702 words (4.9 pages)

Traditional Gender Roles in Media Essay

- The role of women in media is based upon traditional gender roles and are seen as being empowered only sexually and through the use of their bodies. Males are depicted as dominate and controlling only relinquishing power to women before and during sex, but not after. The music video for the song “Candy Shop” by 50 Cent shows the nature of these relationships in popular culture. The video begins with 50 Cent driving into the gates of a mansion in his sports car. When he enters the doors he is greeted by numerous women scandalously dressed....   [tags: sexually, 50 cent, music videos]

Better Essays
741 words (2.1 pages)

The Leading Edge Trends Of Integrating Social Media Into Traditional Marketing And Advertising Campaigns

- The purpose of this paper is to research and analyze the leading edge trends in integrating social media into traditional marketing and advertising campaigns. The results this analysis are going to be compared to the T3 Technology Pioneers (T3TP)’ marketing strategy. The comparison between the social media and marketing trends, and the T3TP strategy leads to recommendations on how the company can integrate strategic marketing campaigns for each market segment the company is targeting. In addition, specific measurable are established in order to assess the success of the recommendations and implementation of the research....   [tags: Marketing, Marketing strategy, Advertising]

Better Essays
1291 words (3.7 pages)

Media Coverage On The State 's Traditional Presidential Election Essay example

- August. However, 40% of those who say they will vote in the Republican Primary say they will vote for Trump; this number is up nine-percent since August. Moreover, campaign visits in Alabama will increase as the primaries come closer that may have an impact on the poll numbers in favor for Trump. On February 27th Donald Trump will possibly visit Huntsville on the same day Republican Sen. Marco Rubio, and Sen. Ted Cruz will. Alabama Republican leaders says the devotion the presidential candidates are giving the state was the primary cause for moving the state’s traditional presidential primary election from the first Tuesday in June to March....   [tags: President of the United States, United States]

Better Essays
929 words (2.7 pages)