Media, the plural form of medium, describes various ways in which we communicate in society. A phone call, email, radio, computer, news on TV, etc. are all forms of media. In our society today, the media plays a significantly large role in influencing society negatively, twisting one’s perspective of the truth. In author Brooke Gladstone’s, The Influencing Machine, she discusses how media is looked at as an “influencing machine,” that’s controlling the mind of its viewers. Throughout the reading, Gladstone guides her readers through perceptions of media and how it influences them to get readers to understand the truth about media and the manipulation behind it. In The Influencing Machine, Gladstone argues that the media focuses on putting out news that remotely threatens viewers. In the text she states, “emphasizing bad news is good business…world [seems] more dangerous…actually is.” It is good business considering that it keeps the audience on their toes and makes them think about what is going on. When you visit news sites or look at news stations …show more content…
If you’ve ever noticed, people tend to make comments about the media and the things they put out all the time, “the media is full of crap,” “everything they put out for us to view are lies,” and many more vulgar remarks, but you also notice that these people never seem to walk away from the media. Instead, they continue to go and constantly check the news sites and their social medias and this is because the media has taken control over them and their minds. Today’s society is extremely wrapped up in the media world, so wrapped up in it that if one even tried to give up on it they wouldn’t be able to. This example shows that media is like a drug and society is addicted to it, which further supports the irony Gladstone speaks
All in all, the three chapters of “Amusing Ourselves to Death” work together theoretically and practically about the media influence towards its audience. Neil Postman asserts the public as victims to whatever media metaphor exists. The media shapes the perception of reality and truth. And that brings one to say that cultural, political, economic, religious and moral values are influenced by the media either negatively or positively.
Newspaper, radio, film, television. These are only a few of the various forms media can take. From the moment we open our eyes to the instant we shut them, we are surrounded by media and absorb the information it hurls at us in an osmosis-like manner. The news ranges from the latest terror attack and political scandals to supposed UFO sightings and scandals involving sandals. We as an audience tend to focus more on the message the media relays rather than on the medium in which it is presented to us. “What?” is asked more than “How?” The key claim Marshall McLuhan makes in his book, The Medium is the Massage, is that the form of media influences how the message is perceived. Let’s illustrate this with a scenario: it’s eight o’clock in the morning.
In “Reporting the News” by George C. Edwards III, Martin P. Wattenberg, and Robert L. Lineberry, the main idea is how the media determines what to air, where to get said stories that will air, how the media presents the news, and the medias effect on the general public. “Reporting The News” is a very strong and detailed article. The authors’ purpose is to inform the readers of what goes on in the news media. This can be inferred by the authors’ tone. The authors’ overall tone is critical of the topics that are covered. The tone can be determined by the authors’ strong use of transitions, specific examples, and phrases or words that indicate analysis. To summarize, first, the authors’ indicate that the media chooses its stories that will air
The Influencing Machine by Brooke Gladstone and Josh Neufeld is an original work, a highly researched yet highly accessible survey of all things media from the history of media/journalism beginning in ancient Rome through the Mayan scribes to the First Amendment press freedoms of the U.S. Constitution and beyond and how the media 's mission and its means have advanced through history. At the same time, Gladstone debunks claims of the media 's nefarious influence on people from mind control and presumed biases to "moral panics," recurring historical charges of cognitive distraction, intellectual diminishment, and social alienation, now lodged against the likes of Google, video games, and the virtual world in general as digital culture stakes
The term “the media” is somewhat overused in our culture. It is a vague term we use to include any and all ways that messages are portrayed to us, usually in technology. Dr. Cyndy Scheibe, a professor at Ithaca College and media literacy expert, says that media is “messages conveyed through visuals, language, and/or sound that are mass produced for a mass audience. [Media is also] mediated by a form of technology and the producer of the message is not in the same place as the receiver of the message” (Scheibe). This means that media would include things like television, movies, the internet and print. Media doesn’t include things like text messages because they are not intended for mass audiences. For the purposes of this essay, “media” is mostly going to refer to television and video games.
The media play an indispensable role in modern life, and are considered amongst the most powerful and inaccurate sources of social information, education and entertainment. Our mass media is an electronic (TV, film, video, videogames, internet) visually dominated media with print (newspaper, magazine)...
Mass media controls the public like puppets. It affects everything a person does with their lives. Just like in Fahrenheit 451 we live in a society of fantasizers. We believe what the media tells us and to not question it but just go along with it. Media is everywhere whether we are aware of it or not.
The media, including television programming, cartoons, film, the news, as well as literature and magazines, is a very powerful and pervasive medium for expression. It can reach a large number of people and convey ideas, cultural norms, stereotypic roles, power relationships, ethics, and values. Through these messages, the mass media may have a strong influence on individual behavior, views, and values, as well as in shaping national character and culture. Although there is a great potential for the media to have a positive and affirming effect on the public and society at large, there may be important negative consequences when the messages conveyed are harmful, destructive, or violent.
Media has had an ever increasing role in society for almost a century now; from the introduction of the radio to modern day technologies such as smartphones and tablets that can deliver news—both visually and audibly—instantaneously. The audience is no longer limited to accessing the latest information by being in an area where the signal can be reached, for the worldwide web has made it possible for anyone in the universe to access material from all corners of the earth with nothing more than an internet connection, or merely being in a location that has a television screen. Being a part of mainstream society currently leaves one exposed to all forms of media—even without wanting to come across it—that can be processed and shared to a wide audience in a matter of seconds; whether accurate, incorrect or misleading. Language is already a streamlined interpretation of an occurrence, and with modern day media technologies; the truth is left vulnerable to manipulation that can be transmitted to a global audience.
The article “Mind over Mass Media” was written by Steven Pinker; a professor of psychology at Harvard University. His purpose of the article is to explain his reasoning on why he claims mass media has more positive effects on today’s society then negative. Steven’s audience is a mixture of people that have different opinions on the topic “Mind over Mass Media”. His main objective is to persuade his audience to believe in his way of thinking. In the text Steven expresses that, “ Far from making us stupid, these technologies are the only things that will keep us smart. Stephen uses many facts and opinions to convey his idea to the reader.
The powerful media barons have always altered broadcasts to achieve their personal or corporate agenda. What purpose does the media serve now? Measuring Bias on Television by Barrie Gunter has elaborated on the idea that news was originally set up to act as a national tool to stir thoughts. But is it? No! Is the media even enlightening the public now? After careful speculation of mass media and the communication world, I am under the impression that broadcasts have been used to entertain, frighten and cause controversy as a means to keep people watching.
There is an association between the development of mass media and social change, although the degree and direction of this association is still debated upon even after years of study into media influence. Many of the consequences, either detrimental or beneficial, which have been attributed to the mass media, are almost undoubtedly due to other tendencies within society. Few sociologists would refute the importance of the mass media, and mass communications as a whole, as being a major factor in the construction and circulation of social understanding and social imagery in modern societies. Therefore it is argued that the mass media is used as “an instrument”, both more powerful and more flexible than anything in previous existence, for influencing people into certain modes of belief and understanding within society.
One example would be how corporate news outlets distract the public with sensational pop culture, rather than educating the public. CEO of The Public Broadcasting Service, Pat Michael claims “ the media pander to youth, giving them what they want rather than what they need. The result is a generation, more concerned about their role as consumers than their role as citizens. ‘They’d rather be entertained than informed’” (Considine). Distraction is a prominent factor in maintaining social order, since it allows the public to be blinded by entertainment, thereby not taking interesting in social change. In a time of vast information, when entertainment dominates the evening headlines, this exemplifies how corporate media prioritizes specific information over others. The freedom of the press is not defined by media manipulation and corporate control,“The way the news media function, the stories they select, the ones they reject, their spin, point of view and bias, whether blatant or subtle, are crucial to the functioning of a healthy democracy”
Media is one of the most powerful tools that a communicator can have. Media can build up empires and also tear them down. It has proven to society time and time again that its power is untamable, as well as unpredictable. It shapes who we are personally and it shapes everyone around us. In order for one to truly understand the concept of media integrated into our culture, we have to first discern what media is, the elements inside of media, and finally how media connects to us and our culture as well as how it shapes it and our responsibility in utilizing this power.
Media technologies are becoming an important aspect of today’s society. Each and every day, people interact with media of many different forms. Media is commonly defined as being a channel of communication. Radio, newspapers, and television are all examples of media. It is impossible to assume that media is made up of completely unbiased information and that the media companies do not impose their own control upon the information being supplied to media users. Since many people use media very frequently, it is obvious to assume that it has affects on people. According to the text book Media Now, "media effects are changes in knowledge, attitude, or behavior that result from exposure to the mass media," (386). This leaves us with many unanswered questions about media and its influences. This paper will look at how the effects of media are determined and explore the main affects on today’s society - violence, prejudice, and sexual behavior.