Unveiling the Power of Media: An Examination of Cinemas

Media is very powerful. It devoured the major industries of the modern world. Everything from television shows to social media networks is under the umbrella of almost omnipotent media. The most interesting fact is that people have been addicted to it since long time ago, and this addiction keeps expanding exponentially. What attracts people so much? How media is capable in controlling society so well? Why everyone is so dependent on it? The uses and gratifications research can be very helpful to find out answers to all these questions, as this type of research seeks to understand why and how people actively seek out specific media.
Introduction
The media issue I decided to research is movie industry, more specifically cinemas (or

They go to it but not for it. I think so, because most of the times movie even doesn’t play the role. I mean, that if there is a line to a ticket office, or one movie is sold out, people usually easily change their minds on choose another movie, or don’t wait in the line, and just go somewhere else. I believe, that the best form of social interaction while watching a movie is to be part of an audience and its collective reactions. Simultaneous cheers and claps during a heroic act, whistles during corny one-liners or shrieks during a thrilling sequence accentuate the experience of watching a movie. This is what you miss when you watch a movie sitting at home. A lot of times, the kind of audience you watch a movie with can affect whether you enjoy it or hate

In the article Ten Really Good Reasons to Go to the Movies (2010), Michael McGranagham states: “Sharing the movie-watching experience with others only adds to the fun. Comedies are funnier when a hundred people are laughing together. Horror movies are scarier when everyone screams in unison. Tear-jerkers are more emotional when you 're a grown man trying hard to hold the tears back so that the macho dude sitting with his family two seats down from you doesn 't see you blubbering when Dumbledore dies at the end of Harry Potter and the Half-Blood Prince”. Putting information into a nutshell, the research problem of my paper acknowledges that watching a movie in the cinema itself is just a form of social