Media And Its Effect On Society Essay

Media And Its Effect On Society Essay

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Imagine a perfect world: one where men and women aren’t judged off of their ability to comply with society’s norms, and where young boys and girls are not taught these norms from the time they enter society. Unfortunately, people of all ages are suffocated with the crimpling and unrealistic ideas of what they should look like, act like, and do. Media plays a huge role in creating these social norms because various forms of media, such as advertisements, television, magazines, and social media are universal in our daily environments. These stereotypes of men and women are apparent in all aspects of media, but are perhaps most often and obviously used in the production of advertisements. While both genders are misrepresented in the media, women are objectified much more than men by being limited to strict appearances, societal roles, and qualities.
Picture a beautiful woman. An imagine someone tall and skinny with gorgeous long hair, perky boobs, and perfect skin probably comes to mind. Now picture a beautiful man. Does he have sun kissed skin, gorgeous hair, light eyes, and a muscular body? Although the physical qualities are very different, one thing these two people have in common is that they are praised for their beauty in society. The reason why you think of these physical traits first is because it is the imagine commercials most commonly display. However, these people are extremely popular in advertisements and television, but rarely seen in the real world. The average woman in the United States is 5 feet 3 inches tall and weighs 164 pounds, but the average model is 5 feet 11 inches tall and weighs 115 pounds. Most commercials set standards for their viewers that are unattainable and impractical. Although both ideas of ...


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...se they are taught to follow a specific stereotype.
For decades sexualization and objectification of men and women has had high value. The way that men and women are seen in commercials and advertisements create gender roles that everyone assumes to be true. All of these points raise the question: how can society move beyond gender stereotypes? The first way would be to have commercials stop using the same basic models in all their ads. This has recently become more popular today through companies like Dove using real women in their ads and in the #LikeAGirl ads. Next, all types of people should be represented in all forms of media to eventually end the idea that one group of people are superior to the other. Once that is achieved, media and commercials should advertise and celebrate differences between different racial and cultural groups to enforce individuality.

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