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importance of advertising to businessmen
what the effect of advertisement on consumer behavior
effects of mass advertising
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The meaning of advertising to the customers
Advertisements not only contribute to the producers and businessmen but also contribute to the customers. It plays a very key role in customers ' life and offers a consciousness of existence of the products and services to the consumers. The meaning of Advertising to the consumers can be talk about under the following several pointes. The first is convenience; Advertising will be making shopping simple by decreasing the time and energy participate in shopping. For example, consumers can be conscious of the source and performance of different products and don 't spent time to search them out. They have a better choice in the midst of different styles. The second is education of consumers; Advertising can offer education and professorial knowledge to the customers about new products and different purposes. For example, customers gain a better suggests in the
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Certainly, sellers need advertising for better promotes the products and services. Whatever the products and services, is it small or large. A good advertising strategy is very key for the sellers of products and services. The meaning of advertising to the sellers can be discussed under the following several points:
First of all, advertising can help sellers to improve their sales.
Secondly, Advertising can help manufacture and sellers to understand their opponent in the marketing and plan relative strategy to face the level of competition.
Thirdly, advertising can help sellers to build a platform for their products and services when they want to develop or show a new product and service enter the market. In addition, advertising can also make products get a try opportunity to the customers.
Fourth, advertising can help sellers to build a good brand image and get a good the rate of second glance after attaining the stage of ripeness.
The meaning of Advertising to the
Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and customers to buy products and services they do not need? Consumers in the global village are exposed to increasing number of advertisement messages and spending for advertisements is increasing accordingly.
Advertising is now as a communication strategy in order to construct consumer’s actions and beliefs about their desire of the products. Most companies will hire advertisement department to promote their products through a creative advertising. However, advertisement not only promotes products for companies but also could influence their sale since the competitive marketing all over the world. All of the companies use advertising to promote their products, therefore, the job of advertisement companies in order to use advertising as a communication strategy and transfer its valuable message to consumers. Since the advertising marketing has become extensive and competitive, for most advertisement companies, the only way to attract audience’s attention is to be more
"Supports of advertising argue that advertising educates consumers, equipping them with the information they need to make informed purchase decisions" (O 'Guinn, Allen, & Semenik, 2015, p. 79). This holds a lot of validity. Advertisements do keep the consumers informed of new products and services, and how these products or services can positively impact their lives. Without educating the consumer on the new product or service and its benefits, consumers will tend to just stick to the brands and products that they know. Advertisements also reduce product search time, "that is, the amount of time an individual spends to search for desired products and services is reduced because of advertising, access to the Web, and mobile messages from advertisers" (O 'Guinn, Allen, & Semenik, 2015, p. 79). Consumers benefit from being educated on products and services, and advertisements make this education a much quicker process. Prior to these product and service advertisements, consumers would have to do in depth research on their own or make uninformed decisions about product purchasing, which could lead to buyers remorse. This also saves the consumer money on travel and research costs (O 'Guinn, Allen, & Semenik, 2015, p.
According to Ahmed & Talaat (2009), advertising is a way to introduce new products or new idea to mass audiences. Successful Internet advertisement is a powerful tool to communicate with young generations and can guide their attitudes. Advertisement can create trend and influence general thinking of the public. They suggested that advertisement is an influential way in communicating to public about corporate branding and product positioning as it can change people perception and attitude towards the brand and the company.
Advertising makes use of ethical, logical, and emotional appeals to persuade consumers to buy a product or embrace a brand (Hacker). Advertisement is very important in the marketing industry. One source of advertisement that most companies use is by magazine. Although magazine advertisements have been used since the mid-1700s, it is one of the most viewed sources, even though newspapers were created first.
Advertising is “the act or practice of calling public attention to one’s product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.” Advertising is used by many different types of people. Local businesses, major corporations, non-profit organizations, politicians, etc. It is something that can get a product, service, or topic talked about. It helps educate consumers on different products that they may have been shopping for. Ads can help a consumer begin to see the differences between a product. In other ways, it can be the start of a cultural change, positive or negative. Advertisements try to spark something in the viewer, using emotional branding. This is when
Advertising is a form of communication that attempts to persuade customers to purchase a particular product or service offered from brands. Many advertisements are designed to increase purchase of a product or the use of a service.
It is imperative to understand what does advertising do, before undertaking any research in the field of advertising. Advertising is a form of communication. It attempts to send a message to the target audience in order to elicit a desired
The idea of commerce dates back to thousands of years. People trading goods started way before currency was created. As, time moved on, the idea of a free market structure enabled many to create opportunities for themselves. But, with increased competition in all industries, businesses had to come up with a way to “market” their products. The idea of marketing doesn’t only satisfy the needs of big corporation, but also small businesses. Advertising in general is an essential part of any business. David Ogilvy, a business man in the 1970’s whom people refer to as “the father of advertisement” said: “What really decides consumers to buy or not to buy is the content of your advertising, not its form.” David tries to emphasize the importance
The main purpose of advertising is to sell a product or service to the consumer market. Advertising uses many different types of appeal and a number of media to achieve a variety of goals. Advertising is the most effective means to get the word out about products, services, events, charities, and just about anything else that one can think of. Where would sports be today without advertising? Advertising in sports has helped the sports world grow into one of the most profitable industries in the world.
Advertising is a type of marketing communication tool intended to inform and persuade potential audience to take some action in buying a product or service. The purpose of advertising is to create awareness of the product or service being advertised and provide information that will persuade the consumer to take action and make buying decision, not only to purchase but to repurchase and ultimately creating brand-loyal customers (Ayanwale et al., 2005).
Advertising in the business is a marketing communication used to persuade, encourage and manipulate an audience (reader or listeners, viewers or some specific group of people) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering.
Nowadays, advertisements are pretty much exist in many form at everywhere whether through print and broadcast as well as via online. There is no business that does not have marketing activities involving advertisements in the world today. The basic purpose of an advertisement being made is to sell a product or service to the potential customers.
The primary role of advertising is to inform potential customers of the products and services in the market and convince them to make a purchase. Through advertisements customers are informed of new products, their role, their benefit and the prices at which they are being made available to the customer. It is a technique used to influence people's minds and encourage more sales.
According to Shimp (2007), there are five important factors which determine the purpose of advertisement in terms of marketers’ communication with consumers. He listed these five factors as follows: “(1) informing, (2) influencing, (3) reminding and increasing salience, (4) adding value, and (5) assisting other company efforts.” (p.246). To clarify that, the first most important aspect is informing people which means company needs to enhance the awareness of the consumer about their products by mentioning its advantages and features. Advertising also affect the products in two ways. Firstly, by basic demand, which build consumer desires for old products of the company and secondly, refers to a new brand of the company. In addition, effective advertising can retain consumer’s mind fresh about the image of a brand which develops the trace of the memory where consumers have to choose between two or more products. Moreover, it may change the product quality, create new, well-designed and elegant product and change consumers view towards the product. Lastly, by effective advertising program, company may save money and time as s...