McDonald’s The Dollar and Up Menu A burger costs more than $ 1 now.

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McDonald’s is the leading global food service retailer with 1.8 million employees who serve 69 million people in 118 countries each day; from more than 34,000 local restaurants, 80% of which are franchised. ("Getting to know," 2013)
I. Establish a sense of urgency
McDonalds is facing a financial crisis The Dollar Menu is no longer producing the desired outcomes; providing a drawn for customers and profits for the franchise. The Dollar Menu itself had little opportunity to generate profits directly (6 cents per burger), but the indirect sales of higher profit generating items by customers once they were enticed into the store by the Dollar Menu was the means of generating profits. (Ransom, 2009) Inflation, recession, and several other issues that lead to increasing costs of preparing the food items and maintaining franchise locations caused the failure of the Dollar Menu and the resulting financial crisis. (Thompson, 2013) Falling profits and increasing dissatisfaction from franchise owners drove the urgency level up for the management team. The management team then clearly communicated the issues and were responsive enough to ensure that the crisis to be seen as a reality by all of the employees. (Patton, 2013) The change from an unprofitable, unsustainable Dollar Menu to the profitable Dollar and Up Menu was necessary to ensure the continued success of McDonalds franchise owners, corporate McDonalds, and most importantly the employees of McDonalds. ("McDonalds mission and," 2013)
While no obvious signs of eliminating excesses, actually there are reports that cooperate perks have increased, or changing the mechanisms that performance is judged by can be found, the management team did communicate with customers (franchise owners)...

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Thompson, D. (2013, Oct 22). Why McDonald’s killed the dollar menu—in 1 chart. Retrieved from : http://www.theatlantic.com/business/archive/2013/10/why-mcdonalds-killed-the-dollar-menu-in-1-chart/280778/
Wong, V. (2013, Oct 23). McDonald’s new 'dollar menu' goes up to $5. Retrieved from http://www.businessweek.com/articles/2013-10-23/mcdonald-s-new-dollar-menu-goes-up-to-5
Munarriz, R. (2013, Oct 24). $2 is the new $1 on mcdonald's value menu. Retrieved from http://www.dailyfinance.com/2013/10/23/mcdonalds-revamps-dollar-menu/
McDonald’s reports october comparable sales share. (2013, Nov 08). Retrieved from http://news.mcdonalds.com/Corporate/Press-Releases/Financial-Release?xmlreleaseid=123039
McDonald’s continues to invest for future growth. (2013, Nov 14). Retrieved from http://news.mcdonalds.com/Corporate/Press-Releases/Financial-Release?xmlreleaseid=123040

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