Analysis of sustainability of McDonald's
McDonald’s is one of the popular fast food chains in Hong Kong and the success of McDonald’s is due to it is able to create a homogeneous “global” culture that suit to the demands of a capitalist world. In Hong Kong, Time is money thus McDonald’s strategy is consistently fit to the fast food industry. The company has both economic strategy targeting at customer globally and locally.
Firstly, McDonald’s paid attention to the children in every country. They have built “happy land” for them and offered the “happy meals” with innovative toys to them. Since children is one of the biggest consumer groups to McDonald’s, and they have created a place with “happiness” culture to attract the children. It is a successful decision that building a business by focusing on the children since it can encourage the whole family to come to McDonald’s.McDonald’s is not only selling the happy meal to the children, but also selling American culture to them, it is a proper strategy to build the brand loyalty from th...
... middle of paper ...
...ring their own cup to McDonald can gain one points, and they can get a free drink after they collected five points. In addition to offering discounts, McDonald could suggest customers to use a lower price to buy a reusable tableware set, designed by celebrities, when people buy a set meal. These can reduce the waste brought by disposable tableware.
To conclude, McDonald’s definitely did a great job in maintaining its sustainability in the economic perspective. However, the performance of company in social and environmental perspective is not satisfactory. Some may suggest that most criticisms are oddly jealous from its competitors. Yet, it is important for an international company do consider its surrounding while earning money from it. McDonald’s needs to pay more effort on truly serving the community, instead of just fighting back those criticisms.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- James Watson’s McDonald’s in Hong Kong is a textbook example of globalization. According to Webster’s dictionary, globalization is defined as “worldwide integration and development”. In McDonald’s in Hong Kong, Watson discusses a well-known and successful American fast food chain migrating over seas and embedding itself in the Hong Kong culture. Although Hong Kong was already recognized as an extremely transnational civilization, there were worries that the country would lose cultural identity. The fears were that Hong Kong would become more Americanized and lessen their ties to the Cantonese ways.... [tags: Literary Analysis, Culture]
1552 words (4.4 pages)
- Introduction The purpose of this research is to provide a substantial assessment/explanation/analysis of the degree to which the McDonald’s operates based on a universal cultural or whether it is most strongly influenced by the national culture of that country. The researcher will explain how McDonald’s uses diversity and organizational initiatives to contribute to the corporate bottom line. Finally, the researcher will evaluate the company’s bottom-line rationale for diversity initiatives. Specific Aspects that Makes McDonald’s a Diverse Organization According to Royle (1999) McDonald’s is a very large multinational enterprise (MNE) and the largest food service operation in the world.... [tags: Business Administration]
1560 words (4.5 pages)
- It is first important to establish what is meant by culture. Culture is constantly changing and it is not something static that is inherited from parents in the same way that hair or eye colour is and Watson points out the growth of ‘third cultures’, heavily linked with popular culture, where things are no longer associated with a particular country but stretch beyond their place of origin . These cultures along with the traditional Asian cultures influence the consumption of fast food.... [tags: Culture, Eating, Family, Ramen]
1457 words (4.2 pages)
- In today’s society Americans want everything quick and cheap, so the question stands what is a quick lunch and what is available for an economical price. Americans live in a world that surrounds us with fast food restaurants. Two of the most well known restaurants for fast food restaurants is McDonald 's and Checkers. Far from what we imagined, McDonald 's and Checkers have huge differences. Most people perceive them just as the same fast food restaurant with different names. For this reason, they create debates on which one of them is the superior restaurant and which one is the more economical price.... [tags: Fast food restaurant, McDonald's, Fast food, Food]
902 words (2.6 pages)
- McDonald’s is a worldwide chain of hamburger restaurants, known as one of the world’s largest fast ¬¬food company which is present in 119 countries around the world, across 35 000 outlets and restaurants. Having an operating system based in trust and commitment from both suppliers and franchisees, they manage to keep a consistent and uniform approach to its products and services in every single store. As McDonald’s suppliers grow with the company and franchisees are seen as partners and the first ones to make profit, the company can keep its efficiency and standards balanced.... [tags: Fast food, McDonald's, Hamburger, Menu]
1206 words (3.4 pages)
- “Everyone come down to McDonald’s today. All McDonald’s in the United States are celebrating their 60th anniversary. Hamburgers are selling for only 60 cents!” Micah Banks from 104.3 radio station announces. “OO. OO!” my baby sister shouts, “Mommy can we go?” Of course, my mom agrees. She always agrees. We take a trip there at least twice a week since it’s near our house. There’s at least one franchise at every block in every city. Everywhere I go, I see something relating to McDonald’s, whether if it’s someone holding a container of McDonalds’ famous, crispy, salty French fries or finding a McDonald’s ad in the newspaper.... [tags: Fast food restaurant, Fast food, McDonald's]
2118 words (6.1 pages)
- With the help of 68 million customers around the world, McDonald’s has become a top ten company in the world with billions of dollars coming in. The story of McDonald’s started within the minds of Richard and Maurice McDonald in San Bernardino, California on May 15, 1940. The two brothers came up with the idea of the fast food chain with the observation from their father who was an owner of his own restaurant called “The Airdome.” Later, the brothers were given the idea to add the thought of a corporation with the help of Ray Kroc, seller of the milkshake machine that has been used at McDonald’s.... [tags: McDonald's, Fast food restaurant]
1109 words (3.2 pages)
- In the early 1940’s, the world was introduced to one of the largest companies within the food industry. What had started as a small entrepreneurial venture, quickly evolved into one of today’s largest fast food companies in the world. No matter where you in the world, everyone is capable of recognizing the big golden arches as a representation of the famous corporation, McDonalds. Their globally known status has functioned as a major contributor to consumer culture in Canada and as well as internationally.... [tags: Globalization, Culture, McDonald's, Sociology]
1156 words (3.3 pages)
- History McDonald’s has been a well-renowned corporation for just short of a century by a few decades. The original McDonald’s restaurant started in “1940 as a BBQ restaurant in San Bernardino, California” (McDonald’s History, n.d.). “The McDonald’s drive-in restaurant opened in 1948 as a self-service drive-in restaurant” (McDonald’s History, n.d.). In 1949, McDonald’s now known French fries “make their debut” (McDonald’s History, n.d.). The first location outside of California in Illinois opened up in 1955 with Golden Arches designed by Stanley Meston (McDonald’s History, n.d.).... [tags: Fast food, McDonald's, Hamburger, Drive-through]
1029 words (2.9 pages)
- McDonald’s Corporation, established in 1955, owns one of the world’s most well-known and valuable brands and holds a leading share in the global branded quick service restaurant segment. The Corporation has more than 30,000 restaurants in 119 countries serving 47 million customers each day. McDonald’s entered India in 1996 through joint ventures with two Indian entities, Hardcastle Restaurants Pvt. Ltd. and Connaught Plaza Restaurants Ltd .Hardcastle Restaurants Pvt. Ltd. owns and operates McDonald’s restaurants in western India through a 50-50 joint venture with the parent company.... [tags: McDonalds Mc Donalds Business Restaurant]
1094 words (3.1 pages)
- Alfred Wegener’s Biography
- Persuasive Essay on Abusing Government Assistance
- Application of Continous Quality Improvement (CQI) to Communication Safety Issues
- Changing the Social Determinants of Health
- Hamlet: The Original Renaissance Man
- Biography of Paul Gauguin and Analysis of His Painting Apple Trees at L. Hermitage