There are many different cultures making up the world that we live in. Some can be experienced right where you live, while others are in another state or even country. Even though there are so many unique cultures in our world, it is hard for us to think of something as simple as McDonald’s being any different than our own. McDonald’s is something that many people in America have been to and experienced for themselves, but not many people can say they have experienced it some place else such as France or China. While we have our own thoughts and views of McDonald’s in America, McDonald’s tends to vary based on each ones location and surrounding culture.
Richard and James McDonald founded McDonald’s in 1948; they began the McDonalds franchise in 1953. It became a self-service drive-in restaurant with nine menu items. It quickly grew in popularity; by 1958 they sold their 100 millionth burger, and by 1959 opened their 100th restaurant in Fond Du Lac, Wisconsin. Because so many people enjoyed coming to McDonald’s, they introduced indoor seating in 1962. It was a hit and by 1967 McDonald’s had become international in Canada and Puerto Rico. Their most popular item, the Big Mac, was introduced in 1968 and ten years later they opened their 5,000th restaurant in Japan. Today, McDonalds is currently in 119 countries. McDonald’s has a rapidly growing history and continues to grow today. (Wikipedia) In Michigan alone, McDonald’s has 631 locations. (Menuism)
In America, McDonald’s is known for being inexpensive with a variety of items to choose from. You can get anything from burgers and fries to pancakes and sausage. McDonald’s has become the most visited restaurant with large portions and cheap prices regardless of its image of...
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Mcdonalds is one of the biggest and largest fast food chains in America, it can be viewed as a cultural icon. The principles of McDonalds as a business has a tremendous influence on every aspect of a culture. The business characterizes American Culture through the impacts on our society and economy.
The corporation I chose to discuss is McDonald’s. McDonald’s is a publicly traded corporation that includes the following domestic companies, McDonald’s, Chipotle Mexican Grill, and Boston Market. This paper will discuss the following:
McDonald’s is all over the world, and with this advantage they have been smart to relate to what is considered a norm in the respectable nation they work in. “In this era of globalization, it is becoming increasingly important for businesses to leverage their brand equities across geographic boundaries” (Harish 22). McDonald’s does a great job by displaying them in different countries for their consumers because of the mission each McDonald’s is always to strive in their business for: Quality, Service, Convenience, and Value. McDonald’s is such a powerful company in the fast food industry that the China Puzzle reported that “In Hong Kong, 72 percent of people visit McDonalds, on average once a week” (China Puzzle 639). The article explained that this is McDonald’s most “penetrated and mature markets in the world.” The reason why that number is so high for McDonald’s is because the core targets young adults who look to be “cool” and stay up to date with all the big trends such as the Chicken Nuggets with different sauces in a random
If you ever ask a person where the nearest McDonalds is at they’ll most likely show you the directions to at least four different locations in an instant. McDonalds is one of the largest and leading fast-food chains originating in the U.S., having at least 10,000 restaurants in America alone. McDonalds is such a huge part of America that if you ever go to a different country it wouldn’t be a surprise for at least one person to associate the fast-food chain with America. And McDonalds isn’t the only fast-food chain that originated in the U.S., there is also Burger King, Wendy’s, Taco Bell, Pizza Hut, and also KFC. All of these major restaurants are constantly being built in every state, every town, and every street
From just one restaurant in San Bernadino, California, run by two brothers, McDonald’s has grown to become the best known and most popular fast food restaurant chain in the world.
A world without the Big Mac, Happy Meals, Chicken McNuggets, and the phrase “I’m lovin’ it,” is almost inconceivable. People around the globe have become accustomed to the high gleaming golden arches that make up the famous emblem for McDonald’s. McDonald’s has grasped the concept that culture flows from power. In this case, the American culture flows through the veins of this fast-food giant and the more that is supplied, the greater the demand. It is no secret that McDonald’s has become one of the world’s largest fast-food retailers. It has become a well known icon that has played a huge part in globalization, with chains located in many different countries… transforming the meaning of fast-food all around the world.
According to Royle (1999) McDonald’s is a very large multinational enterprise (MNE) and the largest food service operation in the world. Currently the company has 1.5 million workers with 23,500 stores in over 110 countries with the United Kingdom and Germany amongst the corporation’s six biggest markets, and over 12,000 restaurants in the United States. In 1974 the United Kingdom corporation was established and in 1971 the Germany corporation was established, currently the combined corporation has over 900 restaurants and close to 50,000 employees in each of these countries (Royle, 1999).
McDonald’s currently operates in 121 countries in the world. McDonald’s is also America’s fourth largest retailer, and McDonald’s surpassed Sears as the world’s largest leader of retail estate. McDonald’s spends about $600 million on advertising each year. About 96% of American consumers have eaten at McDonald’s. It has been open for about 64 year and has sold over 300 billion burgers.
"McDonalds Growth Affected by the Economy." Industry Leaders Magazine RSS. N.p., n.d. Web. 10 Mar. 2014.
McDonald’s has proven over time that the business practices they utilize work well and have led them to obtaining the title of the largest food retailer in the world. The founder of the company made a tactical decision in franchising the idea of providing fast food at a cheap price. Today, fast food has become a staple of not only American life but a viable food option all over the world. For McDonald’s a critical factor in them reaching the level of growth they currently experience has been franchising. It can be assured that McDonald’s will continue to grow through the usage of the franchising techniques as new food markets continue to develop all over the world.
McDonald's current customer environment is people on the go or people who don't want to spend a lot while going out and need something quick and good to eat. It is best stated in McDonald's mission statement that they want to be the world's best quick service restaurant experience. As stated before, McDonald's has restaurants in 121 countries and has extensive global experience in customer service and satisfaction. McDonald's is excellent at researching an international area before building restaurant there. For example, in India McDonald's realized that the majority of the population was Hindu and vegetarian, they therefore, did not even bother to put beef or any other red meat on the menu.
McDonalds also uses diversification in its global marketing. McDonalds recognizes that different countries have different values, customs, and tastes. Therefore, McDonalds satisfies these diverse global tastes by diversifying the menu according to each country’s unique preferences. This added diversification tactic, allows McDonalds to stay competitive in a global market. Examples of McDonalds globally diversified menu would be that McDonalds offers an exclusive beefless menu to its customers who live in India. This is because eating beef in India is sacrilegious. To meet the tastes of customers in India, McDonalds created new offerings such as the “Pizza McPuff” and the “McVeggie.” McDonalds considers the cultural tastes in every country it opens its doors
Mc Donald’s is world’s famous fast food restaurant chain consisting of 34000 local restaurants. It is present in 119 countries serving 47 million customers on daily basis. It is globally recognized by the Golden arches as its logo. In 1954, Mc Donald’s founder Raymond Kroc passed by a hamburger stand in San Bernardino, California and then he came up with an idea of forming a countrywide fast food chain.
McDonald's Corporation is the largest fast-food operator in the World and was originally formed in 1955 after Ray Kroc pitched the idea of opening up several restaurants based on the original owned by Dick and Mac McDonald. McDonald's went public in 1965 and introduced its flagship product, the Big Mac, in 1968. Today, McDonald's operates more than 30,000 restaurants in over 100 countries and have one of the world's most widely known brand names. McDonald's sales hit $57 billion company-wide and over $25 billion in the United States in 2006 (S&P).
McDonald’s has the largest fast food market share in the world. As mentioned, it serves 68 million customers every day in 119 countries, allowing it to be the second largest outlet operator with more than 34,000 outlets.