The purpose of this paper is to introduce you to the fast food industry, how it is everywhere in the United States and increasingly spreading globally. The majority of the fast food restaurants in the United States are dominated by hamburger fast food restaurants. Amongst the burger segment, McDonald’s is the number one leader in the burger industry, followed by Burger King, and Wendy’s respectively (Oches, 2011).
After a brief introduction and history of McDonald’s, you will be guided into what measures McDonald’s uses in their journey to a more sustainable business. While also assessing their sustainable framework and the five key areas they focus on as a company, which include: people, planet, food, sourcing, and community. Then the paper will conclude with the type of reporting system McDonald’s currently uses, if it supports the triple bottom line and any recommendations that might be needed.
The Fast Food Industry Defined
The fast food industry is defined as food that can be quickly prepared within minutes and delivered to the customer hot. Fast food consists of quick service foods such as hamburgers, hot dogs, pizza, tacos, fried chicken, snacks, gyros, sandwiches, and Chinese food to name a few. These types of food are being prepared in mass quantities by standard methods and are dispensed quickly at relatively inexpensive restaurants, which can be ate at the restaurant, or picked up through a drive-thru to provide fast service (Dictionary.com, n.d.).
The fast food industry does present common features amongst all restaurants. Typically the fast food industry is associated with urban development, franchised operations which become chain restaurants across the globe that offer standardi...
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...system” where they were offering burgers, fries and shakes in a speedy fashion. The burgers were prepared factory style, where all burgers were the same and had ketchup, mustard, onions, and pickles on every single burger and kept warm and were readily available when a customer went through the drive-thru (McDonald’s history, n.d.).
In 1954, a multi-mixer salesman named, Ray Kroc visited McDonald’s and ends up being intrigued by the brother’s business. Kroc envisioned McDonald’s Restaurants all over the U.S. and ended up becoming McDonald’s franchise agent in 1955 calling the franchise part McDonald’s Corporation, and by 1961 Kroc bought out the two McDonald brothers, interest and rights to the name McDonald’s for $2.7 million dollars. In 1965, McDonald’s Corporation offered their first public stock offering at $22.50 per share (McDonald’s history, n.d.).
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