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...obe, many of their signature items are already well-known and they do not need to spend additional money advertising them. While McDonald’s has had some success in the beverage industry the past few years, I think focusing on this market is not the best idea. Menu and store revisions would only cater towards a smaller demographic and not appeal to their core customers. This also ties into people who believe that they should attempt to revamp their scores to please a more upscale market. Based on a 2012 study, 57% of customers at a hamburger fast food restaurant such as McDonalds use the drive through window. Focusing on such a niche market would not be beneficial to the company in the long run, as it would be extremely costly to implement (equipment, building renovations, and Wifi access across many locations), and create complexity within their internal operations.
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