Disadvantages Of Mcdonalds

McDonald’s is a worldwide chain of hamburger restaurants, known as one of the world’s largest fast ¬¬food company which is present in 119 countries around the world, across 35 000 outlets and restaurants. Having an operating system based in trust and commitment from both suppliers and franchisees, they manage to keep a consistent and uniform approach to its products and services in every single store. As McDonald’s suppliers grow with the company and franchisees are seen as partners and the first ones to make profit, the company can keep its efficiency and standards balanced. Although McDonald’s has a high-volume hamburger production to respond to a high demand, they manage to keep a low variety of products since their menus are predictable

Quoting Henry Ford “Any customer can have a car painted any colour that he wants as long as it is black” by following his ideology, McDonald’s make it hard to satisfy the picky customers.

When a customer goes to one of McDonald’s restaurants, he is expecting a quick and low cost meal, not really caring with the quality of the product, since customers decide if the product worth the price that they will be paying for it. However, a McDonald’s consumer can easily be mistaken between quality and quantity, so if the burger is big consumers believe, it’s better. It’s easy to say that the speed is the most important performance parameter to the company and the customer, as it is being on time.

McDonald’s still is a growing company and is expected to continue being the number one company in the fast food business, but it is essential to them to look back to their priorities, sure it is important to be quick in this business, but what if being quick is letting the customers behind? With strict scripts to employees, McDonald’s is influencing the experience to go to one of their restaurants to further their interests and they are not caring if it matches with what the consumer wants and