Essay on Mcdonald 's Is A Non Profit Organization

Essay on Mcdonald 's Is A Non Profit Organization

Length: 1997 words (5.7 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

McDonald 's is a private sector company and it is one of the best worldwide known fast food brands, which operates globally. The first McDonald 's restaurant opened in San Bernardino, California in 1948. Now there are over 30,000 McDonald 's restaurants which are serving in more than 100 countries.
McDonald 's is a private sector company aiming to survive and expand within the business world, to maximise their profits by having SMART objectives, expanding globally through investments, expanding chains and wider marketing.
The SMART objective of McDonald’s
S - The specific objective is to serve high quality food
M - Mcdonald’s quantifies its performance
A
R
T














WF
WWF (World Wide Fund for Nature) is a non profit organisation founded in 1961, working to preserve the wild, decrease carbon footprints and protecting the environment.
In comparison to McDonalds, WWF a range of different objectives based on philosophical targets, quality and time, rather than having aiming to produce a profit. Public sector organisations are under authority of the Government. They usually base objectives on:
Providing services in first instance
Reducing costs and providing an efficient service
Meeting standards to a high quality
Raising money for a given cause
Raising awareness of a cause
Creating a surplus










MARKETING TECHNIQUES:
The different marketing techniques used to market products are:
Growth strategies
Survival strategies
Branding
Relationship marketing








GROWTH STRATEGIES – in 1957, Igor Ansoff had developed one of the best known description of the strategies for the growth of a business, which is known as the Ansoff Growth Matrix. He identified 4 categories of growth which are:
Market Penetration involves incre...


... middle of paper ...


...’s tries to satisfy their different markets, since they improve the happy meal product for children by decreasing salt intake and considering the 5 a day scheme, which not only attracts children, but also parents. McDonald’s has also tried to target their market segment who receive low income, by satisfying them with the saver’s meal, and they have also developed vegetarian meals as well as healthier options such as salads. McDonald’s has a very diverse portfolio, which has gained many customers from a range different market segments, from young children to the elderly, from meat eaters to vegetarians. McDonald’s has a very large market which aims to satisfy the needs of everyone and providing high quality food, which McDonald’s has done very well that they have many branches around the world, maximising their profits to a great extent and expanding even more.






Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Ronald McDonald House Charities Essay

- Ronald McDonald House Charities 1) Most of us have experienced a time in our lives when we have dealt with the burdens of sickness. Can you think of a time when a loved one has been severely ill. Or of a time when you, yourself, have been in the hospital. Can you imagine not being able to physically be with that sick loved one, or not having your loved ones nearby to support you while you were sick. Now imagine being a parent with a child who has a life-threatening illness, such as cancer. Wouldn’t that be hard....   [tags: Non-Profit Organization, Health]

Better Essays
917 words (2.6 pages)

Essay on McDonald's: Providing Value to Customers

- Organization The following essay illustrates how value is provided to customers within the organization. By utilizing stakeholders, organizational policies, and specific strategies, McDonald’s works towards constantly innovating its service and product. A. Stakeholders The first and most important stakeholders for McDonald’s are its customers. The importance placed on consumers is demonstrated by the company’s mission statement “To be our customers’ favorite place and way to eat and drink” (McDonald’s, 2013)....   [tags: McDonald's Case Study]

Better Essays
1443 words (4.1 pages)

Essay on Mcdonald 's And Burger King

- McDonald’s and Burger King is one of the growing fast food organizations in the United State, and around the world. The two fast food is well known for it’ success because of the taste in burgers, fries, and other beverages. These two companies came from nothing to something. They work hard to make sure people enjoy the food, have good customer’s services, enough employees, strong committed managers, investors, and a well-organized team for the production of the company. Both companies have just the right amount to fill you up....   [tags: McDonald's, Hamburger, Burger King]

Better Essays
1363 words (3.9 pages)

Essay about Mcdonald 's Marketing Strategy Option

- 3.5 Channel strategy option Specific product Hamburger: For this product the McDonalds need to use sales promotion strategy. The reason for this is that is most likely product in McDonalds and that is also not very expensive so they just need to add this products with other and sell that into a deal product. McCamembert burger This is the product which is liked by the all the European. The McDonalds is attracting the adults and as well as the children. They are giving this product with the in combos so that they can take this as lunch or breakfast....   [tags: Marketing, Sales, Hamburger, Customer service]

Better Essays
1233 words (3.5 pages)

A Brief Note On A Non Profit Organization Essay

- A stakeholder can be characterized as an individual that has any contributed interest or impact on an organization. Stakeholder’s interest can potentially shift from organization to organization however one might notice the biggest difference lying somewhere in between profit and nonprofit organizations. In a non-profit organization, the reason for the organization is to satisfy its particular purpose while balancing costs. In an a revenue driven (profit) environment, stakeholders have an invested interest in both the productivity of the firm and also the general wellbeing with regards to the overall view of the organization....   [tags: Non-profit organization, Management]

Better Essays
718 words (2.1 pages)

Benefits Of Non Profit Organizations Essay

- Non-Profit organizations are a major mold in society in general, and they continue to help advance many of the social causes of our time. From the description, we know that employee and volunteer morale is quite low, and that is the fault of the senior management. In an organization, it is important that each individual knows that they are contributing to something larger than themselves. In many cases, employees seek to work somewhere where they can earn a living, but also where they can become a member of a team, and feel a sense of purpose....   [tags: Management, Non-profit organization, Engagement]

Better Essays
714 words (2 pages)

Personal Statement On Non Profit Organizations Essay

- When I began this class, I had never had any experience or knowledge on non-profit organizations. After reading the chapters and doing the project for CHASI, I began to realize that non-profit could be my niche. I chose to pursue a degree in criminal justice, because of the many job possibilities, but I never would have imagined non-profit being one of those possible careers for myself. I was raised under the philosophy from both sides of my family, that if you give, you will get in return, I believe this so much and I have witnessed it personally throughout this semester....   [tags: Non-profit organization, Management]

Better Essays
703 words (2 pages)

Essay on Foundations Encourage Low Impact Non Profit Organizations

- Nonprofit organizations may have laid the foundation for social services that go beyond what the government can provide. However, with so many non-profits, increase competition for grants, lack of funding often limits their impact. In fact, many experts argue that there are too many non-profit organizations. Foundations encourage low impact non-profits to stay in operation by funding so many organizations. Funding is divvied up to multiple small organizations instead of several, large established organization....   [tags: Non-profit organization, Non-profit organizations]

Better Essays
1263 words (3.6 pages)

Profit Healthcare Organizations Vs. Non Profit Organizations Essay

- Profit healthcare organizations vs. Non-profit healthcare organizations Introduction This paper will discuss about organizational structure, philosophies and business practices of for-profit healthcare organizations and non-profit organizations. The most essential dissimilarity between nonprofit and for-profit organizations is the reason they exist. As for-profit organization in healthcare, they are generally found to generate income for entrepreneurs and their employees. However, nonprofits are generally found to serve a humanitarian or environmental need....   [tags: Health care, Medicine, Non-profit organization]

Better Essays
1330 words (3.8 pages)

Different Views of the Comparison Between Non-profit and For Profit Organizations

- Want to just say no to taxes and not pay them. Then create a not for profit organization and be exempted from all income taxes within that organization. Some examples of non-profit organizations are: hospitals, universities, political parties, religious organizations, and research for scientific studies. While on the other hand, for profit companies are any business that is owned by a person or a group of people. Some examples of for profit organizations are the following: private health organizations, product organizations, transport organizations, and many more (Haddad, n.d.)....   [tags: non-profit organization, ]

Better Essays
1428 words (4.1 pages)