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comparison mcdonald to burger king
comparison mcdonald to burger king
mcdonalds case study operations management
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McDonald’s and Burger King is one of the growing fast food organizations in the United State, and around the world. The two fast food is well known for it’ success because of the taste in burgers, fries, and other beverages. These two companies came from nothing to something. They work hard to make sure people enjoy the food, have good customer’s services, enough employees, strong committed managers, investors, and a well-organized team for the production of the company. Both companies have just the right amount to fill you up. They are some worth cheap from a dollar menu up to ten dollars. The two companies also see the need for the welfare of children by installing fun games in the building, and a yearly round games for all age group. They …show more content…
The company began in 1954 by Kroc, when he found a small business owned by two brothers Mac and Dick in San Bernardino. The small business serve burgers, fries and other beverages, but Kroc found favor in them and decided to create a McDonald’s all over. McDonald’s stakeholders consist of customers, employees, supplies, regulators, and investors. The company hold about 35,000 individual in nearly 120 countries, 1.5 million employee’s and about 65 million meals each year, and 18.6% market share of the entire global fast food industry in 2014. McDonald’s is an organization that recognizes everyone’s needs by treating them with dignity. Kroc had a philosophy which say “In business for yourself, but not by yourself”. It was basically a principle for the McDonald’s company, suppliers; and employees. Some of the social responsibility initiative carried by McDonald’s cooperation is to enhancing energy efficiency, enabling renewable energy sourcing, minimizing waste and increasing recycling in the restaurants. The company makes sure all food are well package due to climate like climate change. The Company also makes guidelines to robust framework for recycling, water, energy conservation, and waste reduction as well as an operational and engagement practices. McDonald’s also have a tendency to keep their equipment in good condition, where it can be used to help build and operate a more …show more content…
Despite all the criticisms people are making on the two fast food restaurant, I think people still love the food. Their fries is the best compared to other fast food restaurants. The menu is cheap and affordable from kids to adult meal. Although McDonald’s is cheaper than Burger King, they all serve similar items with different taste. Here is some of the prices on McDonald’s menu Big Mac $3.99, Cheeseburger $1.29, Quarter Pounder with Cheese $4.6 while Burger King’s run from $4.99 and above. Usually when I go to Burger King, I will have about $10 because the price is high. Some of their kids menu like Whopper is $3.49, Whopper Jr. $1.79, BK Double Stacker
There are hundreds of thousands of Burger Kings across the United States, and they all have cheap food. For one person, Burger King can cost as low as a dollar before taxes if that person eats off of the dollar menu. However, since the food is so cheap, it is not as good quality. It also does not taste as good as more quality food. Instead, the meat is a low grade and often contains fillers to lower the price of the meat (Sporleder and Goldsmith). The staff is often paid a very low wage, and they are not very friendly. The restaurant offers a cheap fast food joint atmosphere, followed by an aroma of French fries, fryers, and grease. Burger King, like many fast food restaurants, has meals that appeal to children, along with play rooms kids can have fun in. This is so they can appeal more to families, generating more
The golden arches are a sign of happiness to most people in America. Mcdonalds provides services to our society which carries dominance over our decisions. Whether it be a quick meal after a long practice or a quick stop on your road trip, Mcdonalds is located almost everywhere. Without knowing the ingredients in the food, people still buy the product. Even children beg their
Everyone has heard of McDonald’s, but where did this familiar name come from? When people think of American food, it is not uncommon for two golden arches to appear in their minds. This story began with two brothers Dick and Mac McDonald who owned and ran a small restaurant in San Bernardino, California during the 1940s. In 1954 a man named Ray Kroc came across these two brothers while selling multi-mixers and was impressed with the business they were running. The menu was compact, listing options for only a few burgers, fries and beverages, but the restaurant was effective in its operation. Ray Kroc pitched the idea of spreading McDonald’s restaurants across the United States and in 1955 he founded the McDonald’s Corporation. By 1960 he bought the exclusive rights to the name. Kroc was able to expand substantially on this small business so that by 1958 McDonald’s sold its 100 millionth hamburger. (“McDonald’s.com”)
In Sweden, McDonald's occupies 75 percent of the fast-food hamburger market and generated revenues of approximately $350 million in 1998. The company has three primary business objectives - satisfied employees, satisfied customers, and profits - and understands that by developing and investing in the first, the rest will follow. According to Mats Lederhausen, Managing Director for McDonald's Sweden, "If you take all the resources you have as a company, the only thing that counts today is the human energy that you can pull together and with which you can do anything." As stated in the company's Environment Program, "There is one very simple reason that McDonald's Sweden is concerned with the environment: the future. The future for us as people, and for our company. Everything we eat and everything we make and everything we sell comes directly from our earth.
According to Royle (1999) McDonald’s is a very large multinational enterprise (MNE) and the largest food service operation in the world. Currently the company has 1.5 million workers with 23,500 stores in over 110 countries with the United Kingdom and Germany amongst the corporation’s six biggest markets, and over 12,000 restaurants in the United States. In 1974 the United Kingdom corporation was established and in 1971 the Germany corporation was established, currently the combined corporation has over 900 restaurants and close to 50,000 employees in each of these countries (Royle, 1999).
customer at a time. They are more concerned with the quality of the service tha
Have you ever wondered how the business empire of McDonalds was started? With over ninety nine billion served, it was started in 1940 in San Bernardino, California. It was started off as just a Bar-B-Q that served just twenty items. Its first mascot was named “Speedee” They eventually realized that by setting up their kitchen like an assembly line that they could be much more productive and get their food done faster, with every employee doing a specified job; the restaurants production rate became much higher. A milkshake machine vendor came into their small restaurant one day, his name was Ray Kroc. He saw how much potential the restaurant has, so he bought it out and opened one of the first franchises. Within the first year of Ray Kroc buying it, there were one hundred and two locations all around the world. McDonalds currently is one of the largest fast food restaurants in the world and currently has served over sixty four million customers through one of their thirty two thousand sites. It has almost become a way of life for America. Though, McDonalds started off as a small business between two brothers, it grew into one of the largest restaurant franchises in the world and greatly affects our society and how we eat our food.
It depends on what type of food you get ranging from a burger, a chicken sandwich, or whatever else their menu’s have offer. As said before, Mcdonald’s is cheaper in the grand scheme of things, but really they tend to be generally the same in price. For example, a Big Mac at Mcdonald’s is $3.99 and a Whopper at Burger King is $3.49. Both restaurants have a dollar menu with different kinds of food to offer. From ice cream to burgers, they both have it. But, in the last few years Mcdonald’s has taken a few things off the dollar menu and risen the prices. While Burger King has more things on the dollar menu, that are actually a dollar! According to a survey done by Burger King, the average price of the items on their menu is $4.50. Ah, the drinks, something that most people need with their meals. The prices between soft drinks of Burger King and Mcdonald’s are actually different. At
Product is fairly similar to competitors – the McDonalds menu is quite similar to many of its competitors such as Burger King and Wendy’s. This forces McDonald 's to have to lower its prices in order to continue to be competitive.
McDonalds provide high quality products, such as burgers, fries, drinks, muffins, etc, which are safe and reliable that it does what it is supposed to do, but not only does the quality of the products matter, the good value for money affects the business. E.g. buy one extra value meal and get one free with a food voucher that represents the offer only. They ensure that a high standard of the product is carried out at all times and they try to compete very competitively with other fast food businesses with their good value for money. Also a customer would know if the product is good value for money by checking in another food outlet like KFC for their services and products.
McDonald's also focuses on the perception of value within it line of products and therefore takes care to price its menu items accordingly. Different products are priced differently depending on which target audience those items appeal to most. An extensive value menu is an essential part of any fast-food menu in recent years. The prices and products within the value menu can prove to be areas that will make or break a fast-food companies' year depending on the competitions value menus.
A franchisee, an affiliate, or the corporation operates a McDonald’s restaurant. Thus, McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees or sales in company-operated restaurants. According to Yahoo Finance report, McDonald's Corporation had annual revenues of $27.5 billion, and profits of $5.5 billion (McDonald’s 2014). McDonald’s primarily sells hamburgers, cheeseburgers, chicken snacks, french fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, and fruit. Their food caters to all age groups, and they have a special menu known as “happy meal” that is targeting children.
To conclude, McDonald’s definitely did a great job in maintaining its sustainability in the economic perspective. However, the performance of company in social and environmental perspective is not satisfactory. Some may suggest that most criticisms are oddly jealous from its competitors. Yet, it is important for an international company do consider its surrounding while earning money from it. McDonald’s needs to pay more effort on truly serving the community, instead of just fighting back those criticisms.
Burger King delivers value to their customers through their products, prices, and place and promotion strategies - (“BK doesn’t just promise value, they actually deliver value”). Burger king has been in existence for 60 years and is growing rapidly in many other countries. Burger King delivers quality, great tasting food which satisfies ones need or wants and captures the value of customers even before the first purchase is made. Burger King has products very unique from other competitors such as KFC and McDonalds. The difference is that Burger King does not limit their customers in terms of what they eat. For example, when I spoke to a customer also big fan of Burger King, he mentioned that the sauces are left public for the customer to decide on which sauce to have rather than giving the customer one kind of sauce such as McDonalds and KFC. The cold beverage is also self-help service in which customers can help themselves to a bottomless drink. This way the customer feels free to choose what satisfies the need or want.
McDonald’s restaurant was founded by two brothers, Richard and Maurice (Dick and Mac) McDonald, in 1940. They initially opened the restaurant under the name McDonald’s Barbeque which was located in San Bernardino, California. The McDonald brothers had a vision of a drive-in restaurant that focused on quality food and good service. They served a simple menu consisting of 20-25, mainly barbeque, items. In 1948 after eight years of operations the McDonald 's brothers discovered that the majority of their revenue was coming from hamburgers. With this in mind, they decided to change the menu and set their focus mainly on hamburgers. They also changed the name of the restaurant to simply “McDonald’s” and adopted an assembly line approach in the production process. After continued