... middle of paper ...
... specific date (pg 208). This would allow for McBath to get the money quicker, while also allowing the retailer to save money on the purchase price.
The trade discount was defined in the text as “discounts on the list retail price offered to channel members” (pg 208). This would increase the incentive for more merchandise to be purchased by the channel members.
The consumer discount method could be pivotal for increased sales. It would allow the reseller to sell a product to the customer at a discounted price. (pg 209). The manufacture would then repay any lost income from the coupon. More of a product would be purchased, which is a win for both the reseller and the manufacture. I see this kind of stuff at Wal-Mart all the time when I use a coupon for some things. It says on the back that the manufacture will compensate the prices lost based from the coupon.
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